Sprouts Farmers Market Teams Up With Sony Pictures and Feeding America(R) to
Help Fight Hunger
Grocer Donates More Than 1 Million Pounds of Food to Food Banks Each Year
PHOENIX, Sept. 25, 2013 (GLOBE NEWSWIRE) -- Sprouts Farmers Market, Inc.
(Nasdaq:SFM) today announced that it has teamed up with Sony Pictures
Animation and Feeding America, the nation's leading hunger relief
organization, for a groundbreaking campaign in conjunction with the highly
anticipated release of the animated comedy "Cloudy with a Chance of Meatballs
2," in theaters September 27. As one of the most notable cause marketing
campaigns tied to a major film release, this collaboration will benefit
children and families facing hunger.
As part of the collaboration, Sony Pictures Animation will lead the way with a
cash donation to Feeding America. Sprouts is giving shoppers the option to
donate $1, $5 or $10^(1) at checkout, or round their purchase up to the
nearest dollar, to directly benefit Feeding America. With the help of its
customers, Sprouts has already raised more than $580,000. In addition, Sprouts
donates more than 1 million pounds of food and fresh produce annually to local
food banks, food pantries and soup kitchens through its new Food Rescue
The campaign comes in time for Hunger Action Month, a month dedicated to
raising public awareness of the more than 49 million people who struggle with
hunger in the United States. Hunger Action Month, which takes place each
September, brings together the Feeding America nationwide network of food
banks and distribution agencies to urge individuals to take action in their
communities and help fight hunger. Fans will find useful information at
www.sprouts.com/feedingamerica – including recipes, children's activities, and
how they can help by making a donation to Feeding America.
"Giving back to the communities we serve has always been a cornerstone of our
company," said Maggie Fearnow, director of marketing for Sprouts Farmers
Market. "When we heard about this incredible opportunity to partner with Sony
to raise funds for Feeding America, as well as raise awareness of healthy
eating through fresh fruits and vegetables, there was no doubt that we wanted
to be involved."
A limited supply of "Cloudy with a Chance of Meatballs 2" plush toy
"foodimals" are now available for purchase at Sprouts stores, with 25 percent
of the retail price^(2) being donated to Feeding America. The campaign
culminates with the film's release in theaters nationwide on Friday.
"Cloudy with a Chance of Meatballs 2" picks up where Sony Pictures Animation's
mouth-watering comedy left off. Inventor Flint Lockwood thought he saved the
world when he destroyed his most infamous invention—a machine that turned
water into food, causing cheeseburger rain and spaghetti tornadoes. But Flint
soon learns that his invention survived and is now creating
food-animal—"foodimals!" Flint and his friends embark on a dangerously
delicious mission to battle hungry tacodiles, shrimpanzees, hippotatomuses,
cheespiders and other foodimals to save the world—again! Directed by Cody
Cameron and Kris Pearn. Screenplay by Erica Rivinoja and John Francis Daley &
Jonathan Goldstein. Story by Phil Lord & Christopher Miller and Erica
Rivinoja.Inspired by the book Cloudy with a Chance of Meatballs written by
Judi Barrett and illustrated by Ron Barrett.Produced by Pam Marsden and Kirk
^(1) $1 helps provide the monetary equivalent of 9 meals secured by Feeding
America on behalf of local food banks.
^(2) 25% of the original retail price, excluding tax, will be donated.
About Sprouts Farmers Market
Sprouts Farmers Market is a specialty retailer of fresh, natural and organic
foods at great prices. We offer a complete shopping experience that includes
fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat
and seafood, baked goods, dairy products, frozen foods, natural body care and
household items catering to consumers' growing interest in health and
wellness.Headquartered in Phoenix, Arizona, Sprouts Farmers Market employs
more than 14,000 team members and operates more than 160 stores in eight
states. Find us on Facebook at www.facebook.com/SproutsFarmersMarket.
About Sony Pictures Animation
Sony Pictures Animation produces a variety of animated and family
entertainment for audiences around the world.The studio is following its
worldwide comedy hits—the 2012 monster hit comedyHotel Transylvania, the
hybrid live action/animated blockbustersThe SmurfsandThe Smurfs 2,and the
2009 mouth-wateringCloudy with a Chance ofMeatballs—with the family
comedyCloudy With A Chance of Meatballs 2in theaters September 2013. Sony
Pictures Animation will also release a brand new mini-movie on DVD and
television this Fall,The Smurfs: The Legend of Smurfy Hollow. The studio, in
conjunction with Aardman Animations, has produced two critically acclaimed
feature films: the CG-animated family comedyArthur Christmas; and the
Academy Award® nominated stop-frame animated high-seas adventure,The Pirates!
Band of Misfits. In 2007,Surf's Upalso received anAcademy Award®
nomination for Best Animated Feature Film.The division, whose first feature
filmOpen Seasonled to a very successful movie franchise, turned 10 in
2012.Sony Pictures Animation is an operating unit of Sony Pictures Digital
CONTACT: Media Contact:
Sprouts Farmers Market Logo
Press spacebar to pause and continue. Press esc to stop.