AH&LA Integrates TripAdvisor GreenLeaders™ Program's Eco-Friendly Requirements

AH&LA Integrates TripAdvisor GreenLeaders™ Program's Eco-Friendly Requirements

Organizations Align to Drive Increased Adoption of Sustainability Initiatives

PR Newswire

WASHINGTON, Sept. 25, 2013

WASHINGTON, Sept. 25, 2013 /PRNewswire/ -- The American Hotel & Lodging
Association (AH&LA) and TripAdvisor®, the world's largest travel site*, have
joined forces on their sustainability initiatives to encourage the hospitality
industry to adopt more eco-friendly practices. AH&LA has integrated the
minimum eco-friendly requirements of the TripAdvisor GreenLeaders™ program as
part of its Green Guidelines. Now accommodations meeting the AH&LA guidelines
will also qualify for the TripAdvisor GreenLeaders program.

"TripAdvisor is a trusted site visited by millions of travelers each year,"
said Katherine Lugar, AH&LA president/CEO. "Our partnership will effectively
educate consumers about green practices incorporated by the lodging industry
in their operations, and it aligns these two important industry programs. The
outstanding work of AH&LA's Green Task Force and the TripAdvisor GreenLeaders
team will ensure the industry continues to become more sustainable in its
operations, and that consumers seeking hotels that focus on green initiatives
can make more informed choices."

"By leveraging TripAdvisor's massive scale and transparency, the TripAdvisor
GreenLeaders program is fundamentally changing the way travelers discover and
experience eco-friendly accommodations in the U.S.," said Jenny Rushmore,
director of responsible travel at TripAdvisor. "We are excited to team up with
the AH&LA to further advance and support the hospitality's efforts to improve
green practices."

AH&LA Enhances Green Guidelines
AH&LA first launched its guidelines in 2008, and has updated its existing 11
guidelines to 14 aligned with TripAdvisor GreenLeaders' criteria, including
two brand new guidelines from the program: how to train staff on implementing
green practices and how to provide information to guests on the hotel's green
practices.The additional aligned criteria are towel and linen re-use
programs, using energy-efficient light bulbs, tracking energy usage, and
recycling. To apply for the TripAdvisor GreenLeaders program, lodging
properties can visit green.tripadvisor.com. To see the AH&LA's full list of 65
green guidelines, including ROI, best practices, and resources, visit
www.ahla.com/green.

TripAdvisor GreenLeaders Gains Momentum
Launched in the U.S. in April, 2013, TripAdvisor GreenLeaders is now the
largest national green hotel program that directly assesses eco-friendly
practices, featuring more than 2,000 participating properties. Accommodations
are distinguished by a special badge next to the property's listing on the
site to help its community of more than 260 million monthly travelers plan and
have a greener trip. To join the free program, a property must meet seven
minimum requirements and complete a survey on its eco-friendly practices
before being assigned a level based on its commitment, ranging from
GreenPartner to Bronze, Silver, Gold or Platinum.

TripAdvisor GreenLeaders was developed in partnership with U.S. Environmental
Protection Agency's ENERGY STAR® program, the U.S. Green Building Council, and
the United Nations Environment Programme. Since the program's launch, more
than 100,000 travelers have searched for green hotels on TripAdvisor.

Visit AH&LA's Green Resource Center, which serves as an online resource
offering cost-effective and eco-savvy tips and strategies, information on
certifications and government-funded programs, suppliers producing
environmentally-friendly products, as well as a RSS feed from Green Lodging
News.

Serving the hospitality industry for more than a century, AH&LA is the sole
national association representing all sectors and stakeholders in the lodging
industry, including individual hotel property members, hotel companies,
student and faculty members, and industry suppliers. Headquartered in
Washington, D.C., AH&LA provides members with national advocacy on Capitol
Hill, public relations and image management, education, research and
information, and other value-added services to provide bottom-line savings and
ensure a positive business climate for the lodging industry. Partner state
associations provide local representation and additional cost-saving benefits
to members.

About TripAdvisor
TripAdvisor^®is the world's largest travel site*, enabling travelers to plan
and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features with
seamless links to booking tools. TripAdvisor branded sites make up the largest
travel community in the world, with more than 260 million unique monthly
visitors**, and over 100 million reviews and opinions covering more than 2.7
million accommodations, restaurants and attractions. The sites operate in 30
countries worldwide, including China under daodao.com. TripAdvisor also
includes TripAdvisor for Business, a dedicated division that provides the
tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 20 other
travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com,
www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com,
www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com,
www.independenttraveler.com, www.jetsetter.com,
www.niumba.com,www.onetime.com,www.seatguru.com, www.sniqueaway.com,
www.smartertravel.com, www.tingo.com,www.travelpod.com,
www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, June 2013
**Source: Google Analytics, worldwide data, July 2013

©2013 TripAdvisor, Inc. All rights reserved.

SOURCE TripAdvisor; American Hotel & Lodging Association

Website: http://www.ahla.com
Website: http://www.tripadvisor.com
Contact: Kathryn Potter, kpotter@ahla.com