Wonder Bread Announces Partnership with NASCAR driver Kurt Busch and Furniture Row Racing

Wonder Bread Announces Partnership with NASCAR driver Kurt Busch and Furniture
                                  Row Racing

Wonder Car to debut at Talladega Superspeedway

PR Newswire

THOMASVILLE, Ga., Sept. 25, 2013

THOMASVILLE, Ga., Sept.25, 2013 /PRNewswire/ --After announcing Wonder
bread's return to grocery store shelves across the country starting this week,
Flowers Foods (NYSE: FLO), a leading producer and marketer of packaged bakery
foods in the U.S., is unveiling a partnership with NASCAR Sprint Cup Series
race car driver Kurt Busch who currently drives the No. 78 Furniture Row
Chevrolet SS. Reminiscent of Wonder bread's memorable appearance in the 2006
movie "Talladega Nights," the Wonder car will make its colorful debut at the
NASCAR Sprint Cup Race at Talladega Superspeedway – NASCAR's most competitive
track - on October 20.


"There is nothing more American than Wonder bread and NASCAR," said Keith
Aldredge, Flowers Foods' vice president of marketing. "We're thrilled to be
partnering with Kurt Busch and the Furniture Row Racing team to debut the
Wonder car at the Talladega Superspeedway. Having such an incredible driver
wear the bright colors of Wonder will make for a truly memorable all-American
race experience."

Along with the Wonder car, the Wonder hot air balloon will be showcased at
Talladega, kicking off race day.

"This motorsports partnership definitely carries a special feeling with two
American icons coming together – Wonder bread and NASCAR – at one of America's
legendary racetracks,"said Kurt Busch. "And the sponsorship also has a
nostalgic feel for me since Wonder bread was a household staple while growing
up in Las Vegas."

Busch added, "Talladega is a track that we can win at and a celebration with
the Wonder car in Victory Lane will make this partnership evenmore special."

Wonder is back in grocery stores throughout Flowers' fresh delivery market
area, in cities and towns in the East, South, Southwest, and California where
it was sold before. This includes: Baltimore, Boston, Indianapolis, Kansas
City, Las Vegas, Los Angeles, Memphis, Miami, New Orleans, Philadelphia,
Phoenix, Pittsburgh, Richmond, St. Louis, San Diego, San Francisco and Tulsa.
Consumers should check with their local grocery stores to find out when Wonder
will be available.

The Wonder re-launch includes Wonder Classic White, Wonder Whole Grain White,
and Wonder 100% Whole Wheat breads. Also returning are Wonder hamburger and
hot dog buns, and rolls.

To celebrate its return, Wonder Bread is partnering with Children's Miracle
Network Hospitals, which raises funds and awareness for 170 children's
hospitals in local communities across North America. For every loaf of Wonder
Classic White and Wonder Whole Grain White bread sold between October 1 and
December 31, 2013, Wonder will donate five cents to CMN Hospitals to make a
difference in the lives of hospitalized children (up to a maximum donation of

Wonder Bread fans can learn more online at www.WonderBread.com and can receive
recipes, tips, and promotions by visiting Facebook.com/WonderBread and

About Flowers Foods
Headquartered in Thomasville, Ga., Flowers Foods, Inc. (NYSE: FLO) is one of
the largest producers of fresh packaged bakery foods in the United States with
2012 sales of $3.1 billion. Flowers operates bakeries across the country that
produce a wide range of bakery products. Among the company's top brands are
Nature's Own and Tastykake. Learn more at Flowersfoods.com.

SOURCE Flowers Foods

Website: http://www.flowersfoods.com
Contact: Ivette Faulkner/Lynn Kilroy, The Zimmerman Agency, 850.668.2222,
ifaulkner@zimmerman.com, lkilroy@zimmerman.com
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