Global Leader in Wireless Technology Selects iAPPS eCommerce Fulfilled(TM) From Bridgeline Digital

Global Leader in Wireless Technology Selects iAPPS eCommerce Fulfilled(TM)
From Bridgeline Digital

BURLINGTON, Mass., Sept. 25, 2013 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc.
(Nasdaq:BLIN), The Digital Engagement Company™, today announced that a global
leader in wireless and digital communications technology has selected the
iAPPS eCommerce Fulfilled™ solution to power a B2C webstore for a critical new
product launch. The eCommerce Fulfilled™ solution deeply integrates the iAPPS
Commerce platform with the power of integrated warehouse and supply chain
logistics to provide customers with a seamless end-to-end solution. This
global leader joins other Bridgeline customers such as Triumph Motorcycles to
have selected eCommerce Fulfilled™ to manage their virtual storefront and
logistics and fulfillment needs.

The eCommerce initiative with the new customer is comprised of a multi-site
development agreement where, along with the initial online store launch,
Bridgeline will enable them to rapidly roll-out additional webstores as they
introduce new products to the market on an ongoing basis. In conjunction with
the inventory and logistics management that underlies eCommerce Fulfilled™,
each responsively designed webstore launched as part of the overall initiative
will benefit from the diverse capabilities offered on the mobile-friendly
iAPPS platform. These industry-leading features include the ability to easily
publish and optimize web content across digital channels usingiAPPS Content
Manager, increase conversion rates with a seamless customer experience
leveraging iAPPS Commerce, execute email marketing initiatives and manage
dynamic distribution lists withiAPPS Marketier, and enhance the effectiveness
of their overall interactive campaign strategy throughiAPPS Analyzer.

Beyond the product platform aspects of the customer engagement, Bridgeline's
professional services teams of award-winning designers, strategists and .NET
developers were an integral element to the overall selection. Bridgeline will
develop an online experience that will provide a more personalized user
experience for customers and help to develop and maintain strong brand
recognition. Using a proven development methodology, Bridgeline's site design
process will leverage Responsive Design to ensure a useful and rewarding
mobile experience.

"Bridgeline is ecstatic to offer businesses coverage from customer engagement
to product fulfillment through eCommerce Fulfilled™," said Thomas Massie,
Chief Executive Officer of Bridgeline Digital. "Moreover, this particular
selection is extremely rewarding in that it involves continuous,
quick-to-market webstore launches for the customer's new product initiatives.
This type of delivery reflects the innovative capabilities, scalability and
ease of deployment that has become synonymous with Bridgeline and the iAPPS

About Bridgeline Digital

Bridgeline Digital (Nasdaq:BLIN), The Digital Engagement Company™, enables its
customers to maximize the performance of their mission critical websites,
intranets, and online stores. Bridgeline's iAPPS^® platform deeply integrates
Web Content Management, eCommerce, eMarketing, and Web Analytics to help
marketers deliver online experiences that attract, engage and convert their
customers across all digital channels. Bridgeline provides end-to-end Digital
Engagement solutions and boasts an award-winning team of interactive services
professionals. Headquartered in Burlington, Mass., with nine additional
locations throughout the U.S. and an Asia Pacific headquarters in Bangalore,
India, Bridgeline has thousands of customers that range from small- and
medium-sized organizations to Fortune 1000 companies. To learn more, please
visit or call (800) 603-9936.

CONTACT: Brian Bolton
         Bridgeline Digital, Inc.
         Senior Vice President, Marketing

Bridgeline Digital, Inc. logo
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