LVMH and Jonathan Anderson Enter into a New Partnership: LVMH Invests in the J.W. Anderson Brand and Appoints the Designer

  LVMH and Jonathan Anderson Enter into a New Partnership: LVMH Invests in the
  J.W. Anderson Brand and Appoints the Designer Creative Director of Loewe

Business Wire

PARIS -- September 25, 2013

LVMH announces today an agreement with designer Jonathan Anderson for the
development of his London-based J.W. Anderson brand. He remains the majority
shareholder of the company.

Pierre-Yves Roussel, Chairman and CEO of LVMH Fashion Group announces the
appointment of Jonathan Anderson as Creative Director of Loewe.

“When Delphine Arnault and I first met Jonathan, we immediately felt that we
could help him express the full potential of his innovative, fast emerging and
already influential brand. While discussing our partnership and as we got to
know him better, it became clear that his understanding of all creative facets
of a brand and his capacity to transform tradition into an exciting vision for
the present would make him also the perfect Creative Director for Loewe,” said
Pierre-Yves Roussel.

Jonathan Anderson said: “For me, the process that led to this exciting
partnership has been a natural one. LVMH has the resources and expertise in
sharp, modern luxury and I believe we can work together to create something
new. I am equally thrilled to join the house of Loewe, one of the oldest
leather-goods houses in the world, where I have found an exceptional
craftsmanship combined with purity and lightness.”

“I am delighted to welcome Jonathan Anderson to Loewe to leverage the unique
heritage of the house. His talent and his enthusiasm for the brand will
definitely move Loewe forward to the next chapter of its history,” declared
Lisa Montague, Chief Executive Officer of Loewe.

Born in Northern Ireland, Jonathan Anderson, 29, studied at the London College
of Fashion and started his career in 2008 designing menswear. He quickly
expanded into womenswear, gaining the immediate attention of the fashion world
for his exacting cut, his mix of traditional and modern and his approach in
exploring the ideas of a shared wardrobe.

Loewe, the luxury Spanish retailer specialising in leather goods founded in
Madrid in 1846 and owned by LVMH Group since 1996, is a global brand
distributed around the world. Known for its exceptional leather know-how and
remarkable craftsmanship, Loewe is also committed to support art and culture
through its eponymous foundation.


LVMH Moët Hennessy Louis Vuitton is represented in Wines and Spirits by a
portfolio of brands that includes Moët & Chandon, Dom Pérignon, Veuve Clicquot
Ponsardin, Krug, Ruinart, Mercier, Château d’Yquem, Hennessy, Glenmorangie,
Ardbeg, Wen Jun, Belvedere, 10 Cane, Chandon, Cloudy Bay, Terrazas de los
Andes, Cheval des Andes, Cape Mentelle, Newton et Numanthia. Its Fashion and
Leather Goods division includes Louis Vuitton, Céline, Loewe, Kenzo, Givenchy,
Thomas Pink, Fendi, Emilio Pucci, Donna Karan, Marc Jacobs, Loro Piana and
Berluti. LVMH is present in the Perfumes and Cosmetics sector with Parfums
Christian Dior, Guerlain, Parfums Givenchy, Parfums Kenzo, Perfumes Loewe as
well as other promising cosmetic companies (BeneFit Cosmetics, Make Up For
Ever, Acqua di Parma and Fresh). LVMH is also active in selective retailing as
well as in other activities through DFS, Sephora, Le Bon Marché, la
Samaritaine and Royal Van Lent. LVMH's Watches and Jewelry division comprises
Bulgari, TAG Heuer, Chaumet, Dior Watches, Zenith, Fred, Hublot and De Beers
Diamond Jewellers Ltd, a joint venture created with the world’s leading
diamond group.


Analysts / Investors:
Chris Hollis, +33 1 44 13 21 22
DGM Conseil
Michel Calzaroni / Olivier Labesse / Sonia Fellmann / Hugues Schmitt
+33 1 40 70 11 89
Capital MSL
Claire Maloney, +44 207 307 53 41
Carlo Bruno & Associati
Michele Calcaterra / Matteo Steinbach
+39 02 89 05 51 01
Kekst and Company
James Fingeroth / Molly Morse / Anntal Silver
+1 212 521 48 00
Fashion Media:
Pierre Rougier, +33 6 85 75 74 00
for J.W. Anderson:
Adam Iezzi
for Loewe:
Alejandra de Borbon Jordi
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