BCAMA Breakfast Speakers Series: Re-Inventing the Role of Senior Marketer
VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 09/25/13 -- On
Thursday, October 3, 2013 the BC Chapter of the American Marketing
Association (BCAMA) will be exploring the changing senior role
requirements in today's marketing world in the upcoming Breakfast
Speakers Series. Moderated by Shawn Neumann, President and founder of
web agency Domain7, the panel of engaging senior marketing leaders
from various sectors will share how their roles have evolved, and how
they adapted to stay current and cutting edge in continuously
changing marketing landscape.
With the growth of the internet, digital media and the changing
nature of consumer buying behaviour, senior marketers must become
aware of how their role is evolving to address requirements beyond
the typical marketing and advertising. Staying current means
re-inventing the senior marketer role in order to be cost effective,
improve a company's public profile, increase customer satisfaction
and maintain quality of products and services.
Our panel's insight will inspire you to lead company-wide change in
response to evolving buying patterns, step up efforts to shape your
company's public profile, and manage complexity while building new
marketing capabilities throughout the entire organization.
Panel of Speakers:
-- Geraldine Tenten - Director, Marketing & Communications, IBM Canada Ltd.
-- Nancy Richardson -Vice-President, Digital & Brand Strategy, Lululemon
-- Monique Gomel - Vice President of Marketing, Earls Restaurants
The Breakfast Speakers Series will take place at the Coast Coal
Harbour Hotel on Thursday, October 3, 2013 from 7:30 - 9:30 a.m. For
event details and ticket information, please visit the BCAMA website,
or call 604.564.1262.
The BC chapter of the American Marketing Association (www.bcama.com)
has been the province's leading marketing source since 1955. With
close to 400 members, the BCAMA is a non-profit association made
possible by a dedicated team of volunteers including board members,
committee members and sponsors. As one of the most highly regarded
chapters in North America, the BCAMA was awarded with the prestigious
international Chapter of the Year award in 1995, 1996, Chapter of
Excellence in 1997, and special merits in 2004 and 2006.
Follow @bcama on Twitter or connect with us at facebook.com/bcama.
Director of Communications
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