Introducing Daikin Brand Premium Residential Indoor Comfort Systems

  Introducing Daikin Brand Premium Residential Indoor Comfort Systems

Business Wire

HOUSTON -- September 25, 2013

Daikin Industries, Ltd. (DIL), announces the availability of Daikin brand
residential heating and cooling systems offering high efficiency performance,
outstanding product warranty* coverage and a robust dealer sales support
program through its Daikin North America LLC, business unit. A full line of
ducted products will be available for the 2014 selling season and will be sold
through select North American distributors.

Recognized as the world’s leader in the manufacture of HVAC equipment and
refrigerants, the Daikin brand will be supported by an aggressive brand
reinforcement campaign that will include several unique co-marketing
partnerships. In addition, several programs to drive prospective sales leads
to qualifying Daikin dealers will be actively deployed. The premium product
line and brand will be positioned as bringing ‘Comfort for Life’ to
residential homeowners across North America.

“We believe that the Daikin brand launch allows us an opportunity to better
serve a focused group of HVAC dealers who will find value in the leading
technology associated with the Daikin brand and who want to represent the
number one HVAC brand in the world. One of our goals with the Daikin brand is
to serve a segment of the replacement market in which other manufacturers have
under-invested. It’s a rare and exciting opportunity to launch a new brand in
the North American HVAC industry,” said Dave Swift, President and CEO of
Daikin North America, LLC.

On a global basis, the Daikin brand is a market leader in the development of
high technology, energy-efficient indoor comfort solutions to residential,
commercial and industrial customers. For nearly 90 years the company has grown
consistently and successfully due to the loyalty and success of its customers.

Takeshi Ebisu, DIL Board Member, said, “We believe that applying Daikin’s
proven technological innovation and leadership from around the world is a
great opportunity for the HVAC dealers serving the North American market. It’s
the largest global HVAC market. With the full range of ducted and ductless
products, this is a special opportunity for our customers and our company.”

All Daikin brand unitary products will be assembled in manufacturing plants
located in Texas and Tennessee, further enhancing DIL’s investment in local

*For complete details, see the warranty at any dealer.

About Daikin

Daikin Industries, Ltd (DIL) is a Fortune 1000 company with more than 49,000
employees worldwide, making it the number one residential, commercial, and
industrial HVAC manufacturer in the world. Daikin is engaged primarily in the
development, manufacture, sales and aftermarket support of heating,
ventilation, air conditioning and refrigeration equipment, refrigerants and
other chemicals, as well as oil hydraulic products. DIL is headquartered in
Osaka, Japan, has manufacturing operations in 18 countries and a sales
presence in more than 90 countries.


for Daikin Industries, Ltd.
Rex Anderson, 713-263-5064
Director of Communications
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