Charles & Colvard Direct, LLC Presents Lulu Avenue

              Charles & Colvard Direct, LLC Presents Lulu Avenue

--Fashion & Fine Jewelry Collection to Kick Off Fall 2013--

PR Newswire

NEW YORK, Sept. 25, 2013

NEW YORK, Sept. 25, 2013 /PRNewswire/ --Charles & Colvard Direct, LLC d/b/a
Lulu Avenue a wholly owned subsidiary of Charles & Colvard Ltd. (NASDAQ: CTHR)
is officially presenting its direct-selling fashion and fine jewelry
collection for fall 2013. Lulu Avenue is comprised of exclusive designs by
Frances Gadbois of JudeFrances,  a California based jewelry designer, offering
an array of on-trend and versatile fashion jewelry.

(Photo: )

Lulu Avenue is also the only direct seller that offers Charles & Colvard
Created Moissanite^®, The World's Most Brilliant Gem™, a gemstone that has
more fire and brilliance than diamond.

"We are thrilled to provide women this great line of affordable fine and
fashion jewelry," says Michelle Jones, president of Lulu Avenue. Charles &
Colvard is a publicly-held company based in Morrisville, NC and is the
exclusive global supplier of the moissanite gem.

This new seasonal fall line of jewelry combines on-trend gold and gunmetal
pieces in a variety of styles ranging from chandelier earrings and posts to
bangles, cuffs, necklaces, chains, and cocktail and stackable rings.
JudeFrances is also known for their interchangeable collection of pendants and
charms. This brand offers an array of options, which makes mixing and matching
easy and fun. "Working with other metal sources gives me the creative freedom
to design a line of fashion jewelry that is classic, dramatic, elegant and
affordable," says designer Frances Gadbois.

Lulu Avenue offers women stylish looks without denting their pocketbooks. The
line includes rich and vibrant jewel tones and stones. The core collection
features everything from versatile chains and charms to rings, cuffs bangles
and more in silver, gold and leather.

To support this official fall 2013 kick-off, Lulu Avenue is engaged in
numerous business partnerships and activities including the recent sponsorship
of the GBK Style Lounge in NYC during Fashion Week; partnering with Lucky
Magazine for a digital ad campaign and presence at their annual NYC FABB
blogger conference in October; sponsoring "Stepping up" events in New York and
Chicago for The Step Up Women's Network, a nonprofit membership organization
dedicated to inspire women and girls to fulfill their potential.

Lulu Avenue can create a new career path, through direct sales, for those
people who are dreaming of financial freedom, planning a special family
vacation or a long weekend with friends. Lulu Avenue offers lifestyle changes
and business opportunities that can help make those dreams a reality. 

Millions of Americans desire financial freedom and with only a few short
steps, Lulu Avenue can make that happen. Style Advisors have access to the
inside scoop on the brand's product line and overall mission. Choosing to
become a Style Advisor for Lulu Avenue is a wonderful business opportunity
that can be fulfilling and rewarding in many different ways to those who have
an entrepreneurial spirit and like a challenge. If you are interested in
becoming a Lulu Avenue Style Advisor please visit to learn

About Lulu Avenue
Lulu Avenue™is an innovative direct sales and e-commerce brand with
Independent Style Advisors who earn an income by selling exclusive branded
jewelry online and through boutique-style Trunk Shows. The world's only direct
sales boutique Trunk Show Company featuring Moissanite—the world's most
brilliant gem™, and the exclusive branded designer line, Lulu Avenue designs
by JudeFrances, offers a selection of accessories for today's modern woman
that appreciates classic and on-trend fashion. Through the power of direct
sales, Lulu Avenue is bringing style, substance and empowerment to women
across the country. The Lulu Avenue designs by JudeFrances collection are
available at

About Charles & Colvard
Charles & Colvard, Ltd., based in the Research Triangle Park area of North
Carolina, is the global sole source of moissanite, a unique, near-colorless
created gemstone that is distinct from other gemstones and jewels based on its
exceptional fire, brilliance, luster, durability, and rarity. Charles &
Colvard Created Moissanite^® and Forever Brilliant^® are currently
incorporated into fine jewelry sold through domestic and international
retailers and other sales channels. Charles & Colvard, Ltd. is headquartered
in Morrisville, North Carolina, and its common stock is listed on the NASDAQ
Global Select Market under the symbol "CTHR." For more information, please

SOURCE Charles & Colvard, Ltd.

Contact: Mary Pietromonaco, CRC,
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