Canadians team up with Tree Canada, Majesta and Telus to help plant 13,000 trees as part of the National Tree Day Challenge

Canadians team up with Tree Canada, Majesta and Telus to help plant 13,000 
trees as part of the National Tree Day Challenge 
- Canada's official day to celebrate trees is today - September 25, 2013 - 
OTTAWA, Sept. 25, 2013 /CNW/ - Canadians were up to the challenge as they came 
together to help plant 13,000 trees as part of the National Tree Day 
Challenge. Throughout August and September, Canadians were challenged to 
organize planting events in their community or show their support by planting 
a virtual tree online. For every virtual tree, Tree Canada, MAJESTA and 
TELUS will plant a real one, bringing the total number of trees planted to 
13,000. 
The National Tree Day Challenge is part of Tree Canada, MAJESTA and TELUS' 
efforts to raise awareness for National Tree Day and encourage Canadians to 
plant trees in their own community. 
"We want to thank everyone who showed their support and helped us reach our 
goal of planting thousands of trees across Canada," said Mike Rosen, 
President, Tree Canada. "We can't think of a better way to recognize National 
Tree Day and couldn't have done it without the support of Canadians from 
coast-to-coast and our great partners at MAJESTA and TELUS." 
The official kick-off to National Tree Day is happening today at 10:00 a.m. in 
Ottawa at Vincent Massey Park. During the event, local schools, families and 
individuals will take part in games, educational activities and tree plantings 
to celebrate the day. Local dignitaries will also join in the celebration, 
including Royal Galipeau, MP for Ottawa-Orléans. 
"As you know, National Tree Day is a celebration of our forests and trees — 
and their importance to the quality of life in cities, towns and villages 
throughout Canada," said Royal Galipeau, MP, Ottawa-Orléans. 
"Trees are a big part of what makes this country - the best in the world - so 
special." 
About National Tree Day
Created in 2011 through a private members motion in the House of Commons, 
National Tree Day now occurs on the Wednesday of National Forest Week each 
September. National Tree Day encourages Canadians to get together to celebrate 
and appreciate the great benefits that trees provide, including clean air, 
wildlife habitat, reducing energy demand and connecting people with nature. 
For more information on National Tree Day, please visit nationaltreeday.ca. 
About Tree Canada 
Tree Canada is a not-for-profit, charitable organization established in 1992. 
Under the direction of an 11-member volunteer Board of Directors, Tree Canada 
provides education, technical assistance, resources and financial support 
through working partnerships to encourage Canadians to plant and care for 
trees in rural and urban areas. Learn more at treecanada.ca. 
About MAJESTA
MAJESTA, the soft and green choice for household paper products, offers an 
innovative line of e•z flush bathroom tissue that provides the perfect 
balance of softness and flushability. MAJESTA e•z flush breaks down quickly 
in water, making it ideal for homes with low flow and dual flush toilets. 
Every MAJESTA product is made from trees from J.D. Irving, Limited's forests. 
As part of its award-winning commitment to responsible forest management, J.D. 
Irving, Limited plants seedlings every spring and summer to reforest the 
woodlands. In the past 50+ years, J.D. Irving, Limited has planted more than 
900 million trees. Since 2001, J.D. Irving, Limited's forests have been 
certified by The Sustainable Forestry Initiative Inc. ("SFI"). In the U.S., 
the company's forests are also certified under the Forest Stewardship Council 
(FSC). Part of the J.D. Irving Group of Companies, a family business in 
operation for more than 132 years, MAJESTA's head office is located in Dieppe, 
New Brunswick. 
About TELUS 
TELUS (TSX: T, NYSE: TU) is a leading national telecommunications company in 
Canada, with $11.2 billion of annual revenue and 13.2 million customer 
connections, including 7.7 million wireless subscribers, 3.3 million wireline 
network access lines, 1.4 million Internet subscribers and 743,000 TELUS TV 
customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS 
provides a wide range of communications products and services, including 
wireless, data, Internet protocol (IP), voice, television, entertainment and 
video. In support of our philosophy to give where we live, TELUS, our team 
members and retirees have contributed more than $300 million to charitable and 
not-for-profit organizations and volunteered 4.8 million hours of service to 
local communities since 2000. Fourteen TELUS Community Boards lead TELUS' 
local philanthropic initiatives. TELUS was honoured to be named the most 
outstanding philanthropic corporation globally for 2010 by the Association of 
Fundraising Professionals, becoming the first Canadian company to receive this 
prestigious international recognition. 
Learn more about the 2013 National Tree Day sponsors at majesta.com and 
telus.com.
 

SOURCE  Tree Canada 
Sheri Papps / Andrea Hanft Paradigm Public Relations spapps@paradigmpr.ca 
/ahanft@paradigmpr.ca 416-203-2223 
Richard Walker Director of Communications & Event Planning, Tree Canada 
rwalker@treecanada.ca 613-567-5545 ext. 224 
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CO: Tree Canada
ST: Ontario
NI: ENV  
-0- Sep/25/2013 10:00 GMT