Pyramid Research Analyzes Key Opportunities for Operators in the M-Payments Market in Upcoming Webinar

 Pyramid Research Analyzes Key Opportunities for Operators in the M-Payments
                          Market in Upcoming Webinar

PR Newswire

BOSTON, Sept. 25, 2013

BOSTON, Sept. 25, 2013 /PRNewswire/ -- Mobile money services for the unbanked,
popular in emerging markets, are showing both much faster adoption than
m-wallets and related services addressing those with a bank account and a
steeper revenue curve, according to Stela Bokun, Senior Analyst and Presenter
of Pyramid's upcoming webinar: From Digital Content to M-Wallets: M-Payment
Strategies for Operators.

Register for this complimentary webinar today.

From Digital Content to M-Wallets: M-Payment Strategies for Operators will
examine the key opportunities that the m-payments market presents mobile
operators with, separately analyzing mobile operator involvement in digital
content, m-commerce and m-wallet ecosystems. The analysis will be conducted in
the contexts of both developed and emerging (unbanked) markets. Best practices
in each of the three ecosystems will be analyzed in the form of "mini" case
studies covering Safaricom, NTT DoCoMo, SK Telecom and Turkcell.

Date: October 8, 2013
Time: 7am PDT /10am EDT/ 3pm BST
Duration: 30 minutes followed by 15 minutes of audience Q&A
Presented By: Stela Bokun, Senior Analyst, Innovation and Strategy Analysis
Guest speaker: Ousmane Yatera, Analyst, Africa and Middle East Regional
Research Team

"The mobile commerce opportunity is becoming an increasingly attractive one,
and operators can take a more prominent role in this ecosystem in a number of
ways," says Bokun. "More advanced m-payments services, typically targeting
customers in the developed world, such as m-wallet and associated value-added
services, can generate significant revenue for operators in the long-run,
however, it is important to acknowledge that not all mobile operators can
launch these services successfully and make them mass market," she explains.
"We aim to address these issues in order to make the most of the
revenue-generating opportunities available."

To register click here:

This upcoming webinar draws on a recent report of the same title where Pyramid
critically assesses mobile operators' involvement in the m-commerce value
chain and the opportunity that this ecosystem presents for them.

Be sure to download Pyramid's complimentary Analyst Insights on the M-Payments
Operators as Merchant Aggregators M-Commerce Strategy
M-Wallets: What's in It for Mobile Operators?

For more information about Pyramid's products and services, please visit
www.pyr.comand email us at

Press Contact:
Jennifer Baker
Pyramid Research
Marketing Director

Pyramid Research ( offers practical solutions to the
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analysis is uniquely positioned at the intersection of emerging markets,
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methodology of our market forecasts for more than 100 countries – a
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