Electus Announces Shady Films as Equity Partner in WatchLOUD.com
Executive Producers Paul Rosenberg and Eminem Team with Hip-Hop Lifestyle Site
to Develop Original Programming
LOS ANGELES, Sept. 25, 2013
LOS ANGELES, Sept. 25, 2013 /PRNewswire/ -- Multimedia entertainment studio
Electus, an operating business of IAC (NASDAQ: IACI), today announced that
Shady Films, the production company of Eminem and Paul Rosenberg, has come on
board as an equity partner in hip-hop lifestyle website WatchLOUD.com. As part
of the partnership, Shady Films will grant WatchLOUD the exclusive first look
at all digital and television projects. This formalizes a year-long
collaboration between the two companies.
WatchLOUD and Shady Films first teamed up in mid-2012 with the creation of the
YouTube original series Detroit Rubber, a reality show about Burn Rubber, the
preeminent sneaker shop in the Midwest. The series, which debuted on the LOUD
YouTube channel in January 2013 and has been viewed more than three million
times, is currently in post-production on its second season for the web and
there is a pilot episode in development for the FUSE television network. Other
collaborations include CRWN, a live interview series pairing thebiggestnames
in hip-hop with long-time music journalist Elliott Wilson and NUE Agency, and
the upcoming series LOUD's Behind the Album, which documents the process of
recording an album as a transmedia companion to the album itself. The first
season, with Shady Records' rap supergroup Slaughterhouse—composed of Crooked
I, Joe Budden, Joell Ortiz, and Royce da 5'9"—will debut later this year.
"Shady Films shares WatchLOUD.com's goal of employing creative vision and a
fresh, unique point of view to create premium content with a focus on the
music and lifestyle of today's multicultural young adults, making them a
perfect partner," says Ben Silverman, Founder and Chairman of Electus."Plus,
Eminem and Paul Rosenberg have been leading entrepreneurs on the forefront of
the hip-hop community since the early 90s and I'm excited to see what we will
continue to create together."
For more information visit www.WatchLOUD.com.
Electus is the first integrated multimedia entertainment studio to unite
producers, creators, advertisers and distributors under one roof and produce
all forms of content for distribution across a variety of platforms around the
world, including: broadcast, cable, digital, OTT and various emerging
technologies. The company connects advertisers, distributors and content
creators early on in the development process, enabling marketers and
advertisers to be true partners in campaigns and content creation. Electus
International, the global distribution arm of Electus, is responsible for all
international sales and distribution for Electus' programming and its studio
partners as well as programs and formats from other well-known 3rd party
providers.Electus is an operating business of IAC [NASDAQ: IACI]. For more
information on Electus, visitwww.electus.com.
Born out of the popular LOUD YouTube Original channel, WatchLOUD.comis a new
destination for premium, celebrity-drivenarticles and videocontent with a
focus on the music and lifestyle of the hip-hop community.Anchored by hit
shows includingDetroit Rubber, a reality show in partnership with Eminem and
Shady Filmsabout the preeminent sneaker shop in the Midwest, andCRWN, a live
interview series pairing thebiggestnames in hip-hop with long-time music
journalist Elliott Wilson,WatchLOUD is home to fresh and edgy series
featuring celebrities and popular YouTube talent, as well as the place to
findunique, elevated perspectives onthe latest and biggest news stories of
the day in the world of hip-hop.
Contact: Jaime Ellyn Marsanico, 212.524.8781 /
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