Local Corporation’s Krillion® to Participate in Shop.org Annual Summit
Company to Reveal Results of Annual Mobile Local Consumer Research Study
Shop.org Annual Summit 2013
IRVINE, Calif. -- September 24, 2013
Local Corporation (NASDAQ: LOCM), a leading online local media company, today
announced that it will be participating as a speaker, exhibitor (booth #326)
and sponsor in this year’s Shop.org Annual Summit, Sept. 30 to Oct. 2, in
During the event, the company will showcase its patented Krillion local
shopping platform, which provides dynamic location-based product search data
for connected, local consumers nationwide via mobile and desktop.
The Krillion local shopping data index, one of the largest and most
comprehensive in the industry, now includes over 75,000 retail stores,
covering over 3,000 shopping categories and over 23,000 leading consumer
brands, representing millions of localized products.
The company will also reveal results from its highly anticipated mobile local
consumer research study at the event. The latest installment of the annual
study, commissioned by Local Corporation and conducted by the e-tailing group,
explores current mobile local shopper usage trends and shopping strategies,
while providing actionable tactics for retail marketers to better engage with
connected consumers along the path-to-purchase.
Sherry Thomas-Zon, Local Corporation’s vice president of local shopping, will
present the research findings at Shop.org in a session titled “Mobile Local
Shopper Insights: Driving Engagement Along the Mobile Path-to-Purchase” at 10
a.m. on Wednesday, Oct. 2.
The Krillion platform aggregates national retail shopping content, including
retail locations, brands, product categories, product images and inventory
availability data. The company offers aggregated data through a range of APIs
tailored for both online and mobile channels and devices. Retailers and brand
marketers included in the Krillion data index can reach more local consumers
and drive shopper engagement and sales, both online and in-store.
Shop.org, a division of the National Retail Federation, is the world's leading
community for digital retail, offering thought leadership through original
research and events. The Shop.org Annual Summit is an annual event that draws
over 4,000 digital and multichannel retail professionals to explore what’s
next in retail.
The e-tailing group is a Chicago-based consultancy that helps retailers
deliver the right customer experience across all channels, while assisting
technology companies create and execute go-to-market strategies that
simultaneously educate the retail community.
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading online local media company that
connects brick-and-mortar businesses with over a million online and mobile
consumers each day using a variety of innovative digital marketing products.
To advertise, or for more information, visit: http://localcorporation.com.
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Cameron Triebwasser, 949-789-5223
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