Fractal Analytics and TIBCO Spotfire Form Strategic Alliance to Increase Adoption of Visualization-Based Advanced Analytics

  Fractal Analytics and TIBCO Spotfire Form Strategic Alliance to Increase
  Adoption of Visualization-Based Advanced Analytics

   Alliance to Enable Sustainable Competitive Advantage in a Big Data World

Business Wire

SAN MATEO, Calif. -- September 24, 2013

Fractal Analytics, a global provider of advanced analytics services, and TIBCO
Software Inc. (NASDAQ:TIBX), a leading provider of enterprise-class analytics
software, today announced a strategic alliance marrying Fractal Analytics'
predictive analytics capabilities with TIBCO's visualization software, TIBCO
Spotfire®. The relationship makes data-informed driven decisions more
actionable and accessible to business users through visual storytelling to
speed real-time decisions.

"Advanced analytics help businesses to stand out amid a sea of promotions by
taking targeted customer engagement to the next level. Data visualization is
not just for marketing; it’s a key element that can transform every aspect of
business, from the mailroom to the boardroom. TIBCO Spotfire allows all types
of users to visually discover insights hidden in big data to make more
effective decisions," said Pranay Agrawal, co-founder and executive vice
president, global consulting and account management, Fractal Analytics.

"Spotfire delivers transformational business value through visual, predictive,
and operational analytics, and our alliance with Fractal ensures that our
joint customers can not only discover – but more importantly anticipate –
opportunities or threats in big data to achieve sustained competitive
advantage,” said Peter Lee, executive vice president, TIBCO Spotfire.

About Fractal Analytics

Fractal Analytics believe analytics is critical to deeply understand
consumers, earn customer loyalty, and make better data-informed decisions.
Leading global companies partner with Fractal Analytics to build breakthrough
analytical solutions, set up analytical centers of excellence, and
institutionalize data-driven decisioning. Learn more at

Fractal Analytics’ flagship Customer Genomics™ solution helps marketers learn
complex customer behavior at an individual level. Its proprietary pattern
recognition and machine learning algorithms learn from every transaction and
customer interaction, including social media, helping marketers build a
complete view of individual customers across attitudinal and behavioral
dimensions. In June, global private equity firm TA Associates acquired a
minority stake in the company for an investment of $25 million, and in May,
information technology and research advisor Gartner named Fractal as a top
five "Cool Vendors in Analytics, 2013.”


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