Helping ensure a safer drive for Aviva Canada* customers

Existing customers to receive discount from Kal Tire 
TORONTO, Sept. 24, 2013 /CNW/ - With winter driving just around the corner for 
many parts of the country, Aviva Canada, one of the country's leading 
providers of home, auto, recreational vehicle, group and business insurance is 
emphasizing the importance of vehicle safety through a new promotional 
partnership with Kal Tire, Canada's largest independent tire dealer. 
"Each year, we see an almost 50% increase in auto collisions during the winter 
months," said Gerry De Lauro, Vice President of Marketing and Web Strategy for 
Aviva Canada. "Quality tires are a crucial part of a vehicle's safety system, 
and by partnering with a great brand like Kal Tire we are making safety more 
affordable for both our customers and brokers." 
Under the partnership, Aviva Canada existing customers and brokers in Ontario 
and Alberta will receive a $100 discount with the purchase of a select set of 
four winter tires. These include the Hakkapeliitta R or R2 Nordic winter tire 
or the WRG2 or WRG3, Nokian all-weather tire. Aviva Canada customers will also 
receive a $50 discount off a set of four alloy rims. 
"We are proud to be partnering with Aviva who share our values of family 
safety and offering great value to Canadian drivers," says Greg Waring, Vice 
President, Marketing, Kal Tire. 
All discounts are available between September 16 and November 30, 2013. 
Founded 60 years ago and with over 240 stores in Canada, Kal Tire is a 
recognized industry leader in tire retailing and service. 
To receive the discount, Aviva Canada existing customers should take their 
motor vehicle liability insurance card (pink slip) or home insurance policy 
document into their local Kal Tire store when they purchase tires. Aviva 
Canada Broker partners should speak with their Business Development Team or 
visit for more details. 
Some helpful winter driving tips from Aviva Canada and Kal Tire: 

    --  Invest in snow tires. Snow tires allow drivers to stop up to
        40% faster than all-season tires.
    --  Drive slowly and keep a safe distance behind the vehicle in
        front of you.
    --  Check road conditions before getting behind the wheel and allow
        more time to reach your destination.
    --  Ensure your tires are in good condition; if uncertain ask at
        your next vehicle check up.
    --  Good vision is critical. Check your wiper blades to ensure they
        are in good condition.
    --  Pack an emergency kit at the start of the season and stow it in
        your trunk. Kit should include a flashlight, blanket, snow
        shovel, extra windshield washer fluid and anti-freeze, hazard
        flares and booster cables.
    --  Don't take any chances. If driving conditions are poor and you
        don't need to be on the roads, stay at home.

About Aviva Canada Aviva Canada is one of the leading Property and Casualty 
insurance groups in Canada providing home, automobile, recreational vehicle, 
group and business insurance to more than three million customers. A 
wholly-owned subsidiary of UK-based Aviva plc, the company has more than 3,000 
employees, 25 locations and 1,700 independent broker partners. Aviva Canada 
and its employees invest in positive change including through the Aviva 
Community Fund and Eva's Initiatives, its partner in Aviva's global Street to 
School program to help homeless and other at-risk youth reach their potential.

*Aviva Canada includes Aviva Insurance Company of Canada, Pilot Insurance 
Company, Traders General Insurance Company, Elite Insurance Company and 
Scottish & York Insurance Co. Limited.

For more information visit, our blog or our Twitter, Facebook 
and LinkedIn pages.

About Kal Tire
Kal Tire is Canada's largest independent tire dealer and North America's 
largest commercial tire dealer. Kal Tire Mining Tire Group is a global leader 
in mining tire service and supply, operating on more than 150 mine sites in 19 
countries across five continents. The company has four warehouse facilities 
strategically located across Canada and a dedicated fleet of 48 tractors and 
350 trailers. As the largest truck tire retreader in Canada, Kal Tire owns and 
operates 10 Bandag retread facilities plus an additional four OTR retreading 
facilities which are located in Canada, the United Kingdom and Ghana, West 

For more information, or to find a Kal Tire store location, please visit

SOURCE  Aviva Canada Inc. 
Media Contacts: 
Glenn Cooper Senior Manager, Public Relations and Social Media Aviva Canada 
Inc. Desk: (416) 288-2685, Mobile: (416) 523-3225 
Mindy Crawford Communications Coordinator Kal Tire (250) 541-3717 
To view this news release in HTML formatting, please use the following URL: 
CO: Aviva Canada Inc.
ST: Ontario
-0- Sep/24/2013 13:30 GMT
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