Existing customers to receive discount from Kal Tire
TORONTO, Sept. 24, 2013 /CNW/ - With winter driving just around the corner for
many parts of the country, Aviva Canada, one of the country's leading
providers of home, auto, recreational vehicle, group and business insurance is
emphasizing the importance of vehicle safety through a new promotional
partnership with Kal Tire, Canada's largest independent tire dealer.
"Each year, we see an almost 50% increase in auto collisions during the winter
months," said Gerry De Lauro, Vice President of Marketing and Web Strategy for
Aviva Canada. "Quality tires are a crucial part of a vehicle's safety system,
and by partnering with a great brand like Kal Tire we are making safety more
affordable for both our customers and brokers."
Under the partnership, Aviva Canada existing customers and brokers in Ontario
and Alberta will receive a $100 discount with the purchase of a select set of
four winter tires. These include the Hakkapeliitta R or R2 Nordic winter tire
or the WRG2 or WRG3, Nokian all-weather tire. Aviva Canada customers will also
receive a $50 discount off a set of four alloy rims.
"We are proud to be partnering with Aviva who share our values of family
safety and offering great value to Canadian drivers," says Greg Waring, Vice
President, Marketing, Kal Tire.
All discounts are available between September 16 and November 30, 2013.
Founded 60 years ago and with over 240 stores in Canada, Kal Tire is a
recognized industry leader in tire retailing and service.
To receive the discount, Aviva Canada existing customers should take their
motor vehicle liability insurance card (pink slip) or home insurance policy
document into their local Kal Tire store when they purchase tires. Aviva
Canada Broker partners should speak with their Business Development Team or
visit AvivaPartner.ca for more details.
Some helpful winter driving tips from Aviva Canada and Kal Tire:
-- Invest in snow tires. Snow tires allow drivers to stop up to
40% faster than all-season tires.
-- Drive slowly and keep a safe distance behind the vehicle in
front of you.
-- Check road conditions before getting behind the wheel and allow
more time to reach your destination.
-- Ensure your tires are in good condition; if uncertain ask at
your next vehicle check up.
-- Good vision is critical. Check your wiper blades to ensure they
are in good condition.
-- Pack an emergency kit at the start of the season and stow it in
your trunk. Kit should include a flashlight, blanket, snow
shovel, extra windshield washer fluid and anti-freeze, hazard
flares and booster cables.
-- Don't take any chances. If driving conditions are poor and you
don't need to be on the roads, stay at home.
About Aviva Canada Aviva Canada is one of the leading Property and Casualty
insurance groups in Canada providing home, automobile, recreational vehicle,
group and business insurance to more than three million customers. A
wholly-owned subsidiary of UK-based Aviva plc, the company has more than 3,000
employees, 25 locations and 1,700 independent broker partners. Aviva Canada
and its employees invest in positive change including through the Aviva
Community Fund and Eva's Initiatives, its partner in Aviva's global Street to
School program to help homeless and other at-risk youth reach their potential.
*Aviva Canada includes Aviva Insurance Company of Canada, Pilot Insurance
Company, Traders General Insurance Company, Elite Insurance Company and
Scottish & York Insurance Co. Limited.
For more information visit AvivaCanada.com, our blog or our Twitter, Facebook
and LinkedIn pages.
About Kal Tire
Kal Tire is Canada's largest independent tire dealer and North America's
largest commercial tire dealer. Kal Tire Mining Tire Group is a global leader
in mining tire service and supply, operating on more than 150 mine sites in 19
countries across five continents. The company has four warehouse facilities
strategically located across Canada and a dedicated fleet of 48 tractors and
350 trailers. As the largest truck tire retreader in Canada, Kal Tire owns and
operates 10 Bandag retread facilities plus an additional four OTR retreading
facilities which are located in Canada, the United Kingdom and Ghana, West
For more information, or to find a Kal Tire store location, please visit
SOURCE Aviva Canada Inc.
Glenn Cooper Senior Manager, Public Relations and Social Media Aviva Canada
Inc. Desk: (416) 288-2685, Mobile: (416) 523-3225 firstname.lastname@example.org
Mindy Crawford Communications Coordinator Kal Tire (250) 541-3717
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CO: Aviva Canada Inc.
-0- Sep/24/2013 13:30 GMT
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