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THE KENMORE BRAND JOINS WORLD FOOD CHAMPIONSHIPS AS OFFICIAL KITCHEN APPLIANCE BRAND

THE KENMORE BRAND JOINS WORLD FOOD CHAMPIONSHIPS AS OFFICIAL KITCHEN APPLIANCE
BRAND

Visit cookmore.com and shopyourway.com for winning recipes, tips, photos and
more

NASHVILLE, Tenn., Sept. 24, 2013 (GLOBE NEWSWIRE) -- The World Food
Championships announced today that the Kenmore® brand is the Official Kitchen
Appliance of the 2013 competition. The Kenmore brand will provide kitchen
equipment and appliances for competitors in the burger, sandwich, recipe,
bacon and dessert categories during the competition weekend. The 2013 World
Food Championships will take place Nov. 7-10 in Las Vegas at the Fremont East
and Fremont Street Experience district.

Kenmore appliances have long been staples in America's kitchens, as the
Kenmore brand celebrates its 100th Anniversary in 2013. The Kenmore brand
maintains a standard of quality and trusted performance that has been passed
down for generations.

"We are very excited to welcome the Kenmore brand to the World Food
Championships' kitchens," said Mike McCloud, President/CEO of Trybe Targeting,
the company producing the four-day event. "Kenmore appliances and equipment
will undoubtedly bring a feeling of welcomed comfort to our competitors as
they cook under pressure in this high-stakes culinary throwdown."

"There's no better way to celebrate our 100th anniversary than to have some of
the best cooks and chefs in the world creating masterpieces on our appliances
at the World Food Championships," said Michael Castleman, president, Kenmore,
Craftsman and DieHard and senior vice president, Sears Holdings. "Be sure to
go to cookmore.com and shopyourway.com to see the winning recipes and tips
from these competitors. The Kenmore brand will be posting tips, recipes,
photos and videos from the event. It's just one more way of delighting our
members."

The 2013 World Food Championships, boasting a $300,000 prize purse, will pit
over 400 competitors in a four-day, tournament style competition across seven
categories: BBQ, chili, burger, sandwich, bacon, dessert and recipe (with an
emphasis on pasta). This is the type of competition that can only happen in
Las Vegas – and at the conclusion of the weekend, only one competitor will be
left standing to claim the coveted title of World Food Champion.

Keep up with the World Food Championships chatter on
www.worldfoodchampionships.com, Facebook.com/WorldFoodChamp or Twitter
(@WorldFoodChamp) or go to
https://cookmore.com/cookbook/kenmore/world-food-championships/. You never
know who could be taking the culinary world by storm this fall!

About the Kenmore Brand

The Kenmore Brand is an industry leader in delivering trusted performance in
the home with smart and stylish appliance innovations that help consumers do
things quicker, easier and better. Recognized as a top appliance brand for
nearly 100 years, the Kenmore Brand continues to give consumers more time,
efficiency and better results for better living with industry-leading products
across small and large appliance categories. The brand also introduced the
Kenmore Craftsman Live Brand Experience -- an interactive space in the heart
of Chicago equipped to stream innovative experiences and events live online
via the Kenmore Facebook page. For more information, log on to www.kenmore.com
orwww.facebook.com/kenmore.

About Sears Holdings Corporation

Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer
with more than 2,500 full-line and specialty retail stores in the United
States and Canada and the home of SHOP YOUR WAY, a social shopping experience
where members have the ability to earn points and receive benefits across a
wide variety of physical and digital formats through ShopYourWay.com. Sears
Holdings is the leading home appliance retailer as well as a leader in tools,
lawn and garden, fitness equipment and automotive repair and maintenance. Key
proprietary brands include Kenmore, Craftsman and DieHard, with a broad
apparel offering, including such well-known labels as Lands' End, the
Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia
Vergara and The Country Living Home Collection. We are the nation's largest
provider of home services, with more than 14 million service and installation
calls made annually, and have a long-established commitment to those who serve
in the military through initiatives like the Heroes at Home program. We have
been named the 2011 Mobile Retailer of the Year, Recipient of the 2013 ENERGY
STAR® "Partner of the Year - Sustained Excellence Award" for Product Retailing
and Energy Management and one of the Top 20 Best Places to Work for Recent
Grads. Sears Holdings Corporation operates through its subsidiaries, including
Sears, Roebuck and Co. and Kmart Corporation. For more information, visit
Sears Holdings' website atwww.searsholdings.com. Twitter: @searsholdings ||
Facebook: http://www.facebook.com/SHCCareers

About Trybe Targeting

Trybe Targeting is the food and enthusiast marketing division of MMA Creative
Inc., a 22−year−old marketing and advertising agency with offices in
Nashville, Cookeville, Tenn. And Orlando, Fla. Trybe Targeting is the agency
of record to the Kansas City Barbeque Society, International Chili Society,
the American Pie Council, and World's Championship Chili Cookoff. Trybe
Targeting also helped develop the 2011 Inaugural Sam's Club National BBQ Tour,
the richest competition series in barbecue history, and the $300,000 World
Food Championships, the ultimate culinary competition. For more information,
visit trybetargeting.com .

CONTACT: Jeff Morris
         615-297-6886
         jeffm@trybetargeting.com
        
         Larry Costello, Sears Holdings
         847-286-9036
         Larry.Costello@searshc.com
 
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