David's Bridal Delivers for the Big Day With Manhattan Omni-Channel Solutions

David's Bridal Delivers for the Big Day With Manhattan Omni-Channel Solutions

Consolidating Order and Inventory Data Across Channels Ensures Timely Order
Fulfillment

ATLANTA, Sept. 24, 2013 (GLOBE NEWSWIRE) -- Supply Chain Commerce solutions
provider Manhattan Associates, Inc. (Nasdaq:MANH) today announced that David's
Bridal, North America's leading bridal apparel and accessory retailer, is
using omni-channel solutions from Manhattan Associates to continue to delight
its customers through on-time and accurate delivery of customer orders from
across its network. The company is using Manhattan's Order Management to
orchestrate both customer and store replenishment orders to ensure reliable
fulfillment. In addition, the software is used to pool and govern availability
of inventory across its eCommerce and store distribution network to allow the
retailer's entire supply chain to service each customer's needs.

Tweet this news! .@davidsbridal delivers for "The Big Day" with
@manhassocnews' omni-channel solutions www.manh.com/news/davids-bridal

"Our business is founded on offering brides the widest variety of products
always delivered on time for her big day, no matter how she chooses to shop
with us: online, in our stores, or by phone. It's critical that we have one
system we can rely on to provide inventory availability and manage orders
across our network," said Caryn Furtaw, chief information officer, David's
Bridal. "With Manhattan's solutions, we have a foundation on which we can
continue to build out our omni-channel initiatives."

As a market leader in an industry where flexible and reliable fulfillment is
paramount, David's Bridal uses Manhattan's Order Management solutions as the
hub of supply and demand across its network. This has allowed the retailer to
move beyond visibility and instead use inventory availability information
across all of its channels – allowing eCommerce, store and call center
operations to work from a single view of the network. This, in turn, results
in David's Bridal being able to match available inventory across the network
to an individual customer's need.

"We are proud to be a long-standing partner with David's Bridal as they
further enhance the customer focus that has been the hallmark of their
success," said Eddie Capel, president and chief executive officer, Manhattan
Associates. "Like we have with so many of our omni-channel customers, we've
worked together to deliver successful projects to increase sales and improve
service."

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About David's Bridal

With more than 60 years of experience dressing women of all ages for life's
special occasions, David's Bridal understands the importance of providing
brides-to-be with a vast selection of exquisitely crafted bridal gowns and
bridal party dresses. Known for outstanding value, fashionable designs and the
ease of one-stop shopping, nearly 60% of all brides in the US choose to shop
at one of more than 300 David's Bridal stores located across the US, Canada
and Puerto Rico. Working with a knowledgeable bridal consultant, a customer
can enjoy trying on a wide selection of gowns and dresses in her size with the
added convenience that most styles are available to take home the same
day.

To learn more about David's Bridal, please visit www.davidsbridal.com.

About Manhattan Associates

Manhattan Associates brings companies closer to their customers. We design,
build and deliver market-leading Supply Chain Commerce solutions that drive
top line growth by converging front-end sales with back-end supply chain
execution and efficiency. Our software, platform technology and unmatched
experience help our customers around the world adapt to the challenges of the
omni-channel marketplace. For more information, please visit www.manh.com

CONTACT: Will Haraway
         Manhattan Associates, Inc.
         (678) 597.7466
         wharaway@manh.com
        
         Amber Rigsby
         Manhattan Associates, Inc.
         (678) 597.6820
         arigsby@manh.com
 
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