It’s a Party of the Pinkest Kind as Hasbro and PlayDate Digital Introduce ‘MY LITTLE PONY: Party of One’ Digital Book App for iPhone, iPad & iPod Touch PINKIE PIE and Friends star in All-New Interactive Mystery Story Adventure Features the Official Voice of TV’s PINKIE PIE and Cartoon-Quality Animations Business Wire NEW YORK -- September 24, 2013 Join PINKIE PIE and all of her best pony friends as a MY LITTLE PONY fan favorite TV episode transforms into a new interactive educational storybook app! The app stars PINKIE PIE, RAINBOW DASH, FLUTTERSHY, APPLEJACK, TWILIGHT SPARKLE and others from the animated hit series, “My Little Pony: Friendship is Magic”, created by Hasbro Studios and currently airing on The Hub TV Network in the United States. The MY LITTLE PONY: Party of One app is an interactive tale about the magic of friendship produced by PlayDate Digital under license from Hasbro, Inc. Cartoon-quality, interactive animations allow users to enjoy a direct adaptation of the episode from entertainment, and tap to enjoy their favorite ponies, as they progress through the journey. Starring the official voice of TV’s PINKIE PIE and featuring a host of enjoyable learning opportunities throughout each scene, the newest MY LITTLE PONY app is an engaging way for fans and beginner readers to be entertained while learning reading skills and reading stories demonstrating social emotional values. Another Party for PINKIE? Who throws better parties than PINKIE PIE? Having just finished off one celebration, PINKIE PIE sets off to invite all of her favorite ponies to a new party, but suddenly every pony seems to be QUITE busy. What’s going on? Join the investigation as PINKIE PIE visits her My Little Pony friends looking for clues. A Fun Way to Learn MY LITTLE PONY: Party of One features 17 scenes that come to life as children tap and explore each page. Highlighted words help test and build age-appropriate vocabulary and reading ability, while social skills revolving around friendship, honesty and empathy are demonstrated as the storyline unfolds. Parents are able to track each individual child’s progress with the ‘Parent Reporting’ feature. “MY LITTLE PONY remains one of the most popular brands with a large and diverse fan base, and ‘MY LITTLE PONY: Party of One’ is a gorgeous adaptation of a fan-favorite episode,” said Michael Kelly, Director of Global Publishing at Hasbro. “We are pleased to team with PlayDate Digital to bring digital learning and entertainment to MY LITTLE PONY fans.” Adds Shaan Kandawalla, Co-Founder of PlayDate Digital: “We are thrilled to be creating innovative digital learning apps for MY LITTLE PONY fans in an interactive story book format. Party of One uses thoughtful language and lively scenes to gently help children to understand their feelings and see things from other perspectives.” The MY LITTLE PONY: Party of One App is now available for $2.99 from the App Store. About PlayDate Digital Inc. PlayDate Digital Inc. is an emergent publisher of high-quality, interactive, mobile educational software for children. Headquartered in New York City, PlayDate Digital’s products nurture children’s emerging literacy and creativity skills by turning digital screens into engaging experiences. Designed in collaboration with leading preschool education experts from insights gleaned from years of extensive research, PlayDate Digital content is built in partnership with some of the world’s most trusted global brands for kids and developed and published for iOS and Android devices. More information can be found online at www.playdatedigital.com, or “Like” them on Facebook and follow them on Twitter (@playdatedigital). About Hasbro, Inc. Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com. Contact: HighWater Group Selena Rodriguez (212) 338-0077 x. 105 firstname.lastname@example.org
It’s a Party of the Pinkest Kind as Hasbro and PlayDate Digital Introduce ‘MY LITTLE PONY: Party of One’ Digital Book App
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