It’s a Party of the Pinkest Kind as Hasbro and PlayDate Digital Introduce ‘MY LITTLE PONY: Party of One’ Digital Book App

  It’s a Party of the Pinkest Kind as Hasbro and PlayDate Digital Introduce
  ‘MY LITTLE PONY: Party of One’ Digital Book App for iPhone, iPad & iPod
  Touch

  PINKIE PIE and Friends star in All-New Interactive Mystery Story Adventure
Features the Official Voice of TV’s PINKIE PIE and Cartoon-Quality Animations

Business Wire

NEW YORK -- September 24, 2013

Join PINKIE PIE and all of her best pony friends as a MY LITTLE PONY fan
favorite TV episode transforms into a new interactive educational storybook
app! The app stars PINKIE PIE, RAINBOW DASH, FLUTTERSHY, APPLEJACK, TWILIGHT
SPARKLE and others from the animated hit series, “My Little Pony: Friendship
is Magic”, created by Hasbro Studios and currently airing on The Hub TV
Network in the United States.

The MY LITTLE PONY: Party of One app is an interactive tale about the magic of
friendship produced by PlayDate Digital under license from Hasbro, Inc.
Cartoon-quality, interactive animations allow users to enjoy a direct
adaptation of the episode from entertainment, and tap to enjoy their favorite
ponies, as they progress through the journey. Starring the official voice of
TV’s PINKIE PIE and featuring a host of enjoyable learning opportunities
throughout each scene, the newest MY LITTLE PONY app is an engaging way for
fans and beginner readers to be entertained while learning reading skills and
reading stories demonstrating social emotional values.

Another Party for PINKIE?

Who throws better parties than PINKIE PIE? Having just finished off one
celebration, PINKIE PIE sets off to invite all of her favorite ponies to a new
party, but suddenly every pony seems to be QUITE busy. What’s going on? Join
the investigation as PINKIE PIE visits her My Little Pony friends looking for
clues.

A Fun Way to Learn

MY LITTLE PONY: Party of One features 17 scenes that come to life as children
tap and explore each page. Highlighted words help test and build
age-appropriate vocabulary and reading ability, while social skills revolving
around friendship, honesty and empathy are demonstrated as the storyline
unfolds. Parents are able to track each individual child’s progress with the
‘Parent Reporting’ feature.

“MY LITTLE PONY remains one of the most popular brands with a large and
diverse fan base, and ‘MY LITTLE PONY: Party of One’ is a gorgeous adaptation
of a fan-favorite episode,” said Michael Kelly, Director of Global Publishing
at Hasbro. “We are pleased to team with PlayDate Digital to bring digital
learning and entertainment to MY LITTLE PONY fans.”

Adds Shaan Kandawalla, Co-Founder of PlayDate Digital: “We are thrilled to be
creating innovative digital learning apps for MY LITTLE PONY fans in an
interactive story book format. Party of One uses thoughtful language and
lively scenes to gently help children to understand their feelings and see
things from other perspectives.”

The MY LITTLE PONY: Party of One App is now available for $2.99 from the App
Store.

About PlayDate Digital Inc.

PlayDate Digital Inc. is an emergent publisher of high-quality, interactive,
mobile educational software for children. Headquartered in New York City,
PlayDate Digital’s products nurture children’s emerging literacy and
creativity skills by turning digital screens into engaging experiences.
Designed in collaboration with leading preschool education experts from
insights gleaned from years of extensive research, PlayDate Digital content is
built in partnership with some of the world’s most trusted global brands for
kids and developed and published for iOS and Android devices. More information
can be found online at www.playdatedigital.com, or “Like” them on Facebook and
follow them on Twitter (@playdatedigital).

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through the creative
expression of the Company’s world class brand portfolio, including
TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF
and LITTLEST PET SHOP. From toys and games, to television programming, motion
pictures, digital gaming and a comprehensive licensing program, Hasbro strives
to delight its global customers with innovative play and entertainment
experiences, in a variety of forms and formats, anytime and anywhere. The
Company's Hasbro Studios develops and produces television programming for more
than 170 markets around the world, and for the U.S. on Hub Network, part of a
multi-platform joint venture between Hasbro and Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to
corporate social responsibility, including philanthropy, Hasbro is helping to
build a safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has been
recognized for its efforts by being named one of the "World's Most Ethical
Companies" and is ranked as one of Corporate Responsibility Magazine's "100
Best Corporate Citizens." Learn more at www.hasbro.com.

Contact:

HighWater Group
Selena Rodriguez (212) 338-0077 x. 105
selena@highwatergroup.com
 
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