Publicis Groupe Launches Prodigious, brand logisticsTM, a Brand Asset
Production Facility Crafted to Meet Today's Media Challenges
PARIS -- September 24, 2013
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] (Paris:PUB) announces
today that all the brands of Publicis Groupe Production Platforms, its
production pole, are changing their name to 'Prodigious' and simultaneously
launches brand logistics^TM, an innovative brand asset production offering.
Publicis Groupe Production Platforms brings together specialist production
brands such as Mundocom in print, WAM in video or Bosz Digital in digital.
Their role is to help global brands produce and deliver their messages across
the planet by bringing to life creative concepts efficiently as they enter
This change to one global brand marks the evolution of the business to create
a single cross-media production service company able to deliver on a global
scale. In recent years, Publicis Groupe has made acquisitions and investments
to integrate many different production disciplines, in particular in the
digital field, and to expand the global presence of its production facilities
that now span over nearly 20 locations in Europe, North America and Latin
America with highly skilled offshore hubs in Costa Rica, Colombia and
Publicis Groupe's production pole now operates across print, video and digital
from Paris, London, Nottingham, Milan, Turin, Rome, Frankfurt, Madrid,
Brussels, Copenhagen, Oslo, Stockholm, New York, Chicago, Detroit, San José,
Bogotá and Ebene.
"Over the years we have pioneered new businesses and made strategic
acquisitions in order to build the leading provider in the world of
cross-media production solutions", comments Jean-Yves Naouri COO of Publicis
Groupe. "Rebranding those skills across the globe as a single, recognizable
brand, Prodigious, allows us to show the market that we have become that
With Prodigious, Publicis Groupe launches brand logistics^TM, a services
offering designed to better help brands meet the challenges of an increasingly
diverse, complex and global media landscape. "brand logistics^TM summarizes
our ability to design, produce and deliver brand content across all channels,
using the best tools and workflow processes, with one goal: seamless global
brand execution across all markets, delivered with agility and to the highest
creative standards", says Jean-François Valent, CEO of Prodigious.
brand logistics^TM is built around five pillars:
1. Cross-media production: whether print, digital or video
2. Global campaign delivery and worldwide support for brand management
3. Smart technology to reach new levels of efficiencies whether by leveraging
new production technologies like CGI (Computer Generated Images) or by
developing web-based workflow tools
4. Process and cost optimization to deliver better value as can be offered by
5. Uncompromised creativity thanks to best-in-class production talent-sourcing
and highly skilled personnel.
"Prodigious, brand logistics^TM will not only provide our agencies and our
clients with the production capacities that today's challenging media
landscape requires but will also prove a real asset for our Groupe as
decoupling – the parting of creative work and its production – gains
momentum", adds Maurice Lévy, Chairman and CEO of Publicis Groupe.
Prodigious already works with many Publicis Groupe leading creative agencies
such as Publicis, Leo Burnett, Saatchi & Saatchi, Razorfish or DigitasLBi and
serves global brands such as Citi, Coca Cola, General Motors, Kellogg's,
L'Oréal, P&G, Renault, Sanofi or Telefonica.
Prodigious continues expanding its global footprint and strengthening its
skill set by exploring opportunities in Asia, Latin America and Eastern
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's
leading communications groups. We offer the full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo
Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate
communications and events (MSLGROUP), media strategy, planning and buying
(Starcom MediaVest Group and ZenithOptimedia) and healthcare communications,
with Publicis Healthcare Communications Group (PHCG). Present in 108
countries, the Groupe employs 60,000 professionals.
www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook:
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Viva la Difference !
Prodigious designs, produces and delivers brand content across all channels,
using the best tools and workflow processes. The result: seamless global brand
execution across all markets without compromising creative quality. This is
brand logistics^TM. It is built on five pillars: cross-media campaign
implementation, global delivery, enhanced process design and deployment,
process and cost optimization and uncompromised creativity. Prodigious boasts
1,500 employees in nearly 20 locations across Europe, North America and Latin
America, including three offshore platforms in Costa Rica, Colombia and
Mauritius. Citibank, Coca Cola, L'Oreal, Renault or Sanofi are amongst its
Peggy Nahmany, + 33 (0)1 44 43 72 83
Martine Hue, + 33 (0)1 44 43 65 00
Stéphanie Constand-Atellian, + 33 (0)1 44 43 74 44
Fabienne Queyrane, + 44 7850 71 66 04
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