SeaWorld® Debuts “A Sea of Surprises” Float in the 87th Annual Macy’s Thanksgiving Day Parade®

  SeaWorld® Debuts “A Sea of Surprises” Float in the 87th Annual Macy’s
  Thanksgiving Day Parade®

 Sculptures of sea turtles, penguins and fish among the amazing sea creatures
                    featured aboard new 32 foot-long float

Business Wire

NEW YORK -- September 24, 2013

For almost five decades, SeaWorld Parks & Entertainment has surprised and
amazed guests with unique entertainment, thrilling rides, and up-close
encounters with amazing sea life. Millions have been inspired through the
power of entertainment, to celebrate, connect with and care for the natural
world. This Thanksgiving the beauty and majesty of the sea will come to life
on the streets of New York as SeaWorld’s “A Sea of Surprises” float debuts in
the 87^th Annual Macy’s Thanksgiving Day Parade^®.

“The magicians of Macy’s Parade Studio have outdone themselves yet again with
the awe-inspiring and entertaining design of the new SeaWorld float,” said Amy
Kule, executive producer of Macy’s Thanksgiving Day Parade. “With its diverse
and majestic depictions of sea creatures transformed into larger-than-life
form, the ‘A Sea of Surprises’ float is sure to inspire millions of children
and adults to learn more about, appreciate and enjoy all forms of aquatic

From sea turtles, penguins and angel fish to sharks and breaching whales,
amazing sea sculptures abound on the new float.Featuring rolling ocean waves,
the gentle movement of swaying kelp and a vibrant school of tropical fish, the
scene will take spectators on an extraordinary undersea journey. Taking center
stage on the “A Sea of Surprises” float is the iconic Shamu, breaching 27-feet
above the millions of Parade spectators lining the streets of Manhattan.

“We are thrilled to debut our SeaWorld ‘A Sea of Surprises’ float in the
Macy’s Thanksgiving Day Parade as a tribute to SeaWorld’s 50^th celebration,”
said Jim Atchison, President and CEO of SeaWorld Parks & Entertainment. “Next
year the parks will commemorate this milestone with a year-long celebration at
the three SeaWorld parks in San Diego, Orlando and San Antonio.We hope this
festive float represents the fun, inspiration and surprises that guests will
find during a visit to SeaWorld.”

Beginning next March, SeaWorld celebrates its 50^th year with a sea of
surprises at all three parks that includes new interactive experiences and
shows, even more up-close animal encounters throughout the park and the
SeaWorld “Surprise Squad” treating guests with prizes and special experiences
every day. For more information, visit

The 87^th Annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on
Thursday, Nov. 28 from 9 a.m. - noon, in all time zones.

About the Macy’s Thanksgiving Day Parade (NYSE:M):

With more than 50 million viewers across the country and more than 3.5 million
spectators that line up along the streets of New York City each year, the
Macy’s Thanksgiving Day Parade is a national icon that has grown into a
world-famous holiday event. For more than 80 years, the Macy’s Thanksgiving
Day Parade has marked the official start of the holiday season. Growing in
size and scale, the Parade proudly marches down a more than 2-mile route in
New York City with more than 8,000 participants in tow including Macy’s
employees, their families, celebrities, athletes, clowns and dance groups
spreading holiday cheer. The Parade also features America’s best marching
bands, fabulous floats and Macy’s signature giant helium character balloons.
For more information on the Macy’s Parade please visit or
call the Parade hotline at (212) 494-4495.

About SeaWorld:

SeaWorld is one of the world’s foremost zoological organizations and a global
leader in animal welfare, training, husbandry and veterinary care. It operates
one of the world’s most respected programs to rescue and rehabilitate ocean
marine animals that are ill, injured and orphaned, with the goal of returning
them to the wild. The SeaWorld^® rescue team has helped more than 22,000
animals in need over the last four decades.The SeaWorld & Busch Gardens
Conservation Fund has granted more than $9 million to wildlife research and
conservation projects that protect wildlife and wild places. The Fund commits
100% of donations to on-the-ground wildlife conservation efforts.

Learn more at

About SeaWorld Parks & Entertainment™:

SeaWorld Parks & Entertainment™ is a leading theme park and entertainment
company delivering personal, interactive and educational experiences that
blend imagination with nature and enable its customers to celebrate, connect
with and care for the natural world we share. The Company owns or licenses a
portfolio of globally recognized brands including SeaWorld®, Shamu® and Busch
Gardens®. Over its more than 50 year history, the Company has built a
diversified portfolio of 11 destination and regional theme parks that are
grouped in key markets across the United States, many of which showcase its
one-of-a-kind collection of approximately 67,000 marine and terrestrial
animals. The Company’s theme parks feature a diverse array of rides, shows and
other attractions with broad demographic appeal which deliver memorable
experiences and a strong value proposition for its guests. In addition to its
theme parks, the company has recently begun to leverage its brands into media,
entertainment and consumer products. SeaWorld Parks & Entertainment is a
wholly owned subsidiary of SeaWorld Entertainment, Inc., a publicly traded
company (NYSE: SEAS). Copies of this and other news releases as well as
additional information about SeaWorld Entertainment, Inc. can be obtained
online at Shareholders and prospective
investors can also register to automatically receive the Company's press
releases, SEC filings and other notices by e-mail.

Photos/Multimedia Gallery Available:



SeaWorld Parks & Entertainment
Suzanne Pelisson Beasley, 973-801-6223
Macy’s Thanksgiving Day Parade
Orlando Veras, 646-429-7450
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