A.S. Watson Health & Beauty Benelux Selects eGain for Omnichannel Customer
SUNNYVALE, CA and AMSTERDAM, THE NETHERLANDS -- (Marketwired) --
09/24/13 -- eGain (NASDAQ: EGAN), the leading provider of
cloud-based customer engagement solutions, today announced that A.S.
Watson Health & Beauty Benelux has selected eGain as the platform for
its omnichannel customer service initiative for the brands Kruidvat
en Trekpleister in Belgium and The Netherlands.
"Omnichannel commerce" is an emerging trend in the retail industry,
where shoppers undertake journeys through many touchpoints to
research, buy and get service. A.S. Watson Health & Beauty Benelux
selected eGain in order to design and deliver self service support
for this fast-emerging omnichannel world, given its track record of
success in the retail sector and award-winning platform for
multichannel customer engagement.
The first deployment will support the brands Kruidvat and
Trekpleister in the Netherlands and Kruidvat in Belgium, and will
include web self-service and an omnichannel agent desktop, comprising
call tracking, email management and knowledge management in Dutch and
French. Shopper interactions through these channels will be unified
for 360 degree context and service consistency, thanks to the eGain
"Our shoppers are going omnichannel with digital touchpoints playing
an increasing role in their journeys; they also want web
self-service," said Marc Klein Breteler, Manager Customer Services,
A.S. Watson Health & Beauty Benelux. "With the power of eGain
Knowledge behind it, we'll be able to do more with self-service,
while having agents handle more complex interactions."
"eGain accelerates commerce for blue-chip retailers worldwide across
traditional and digital touchpoints," said Ashu Roy, eGain CEO. "We
look forward to partnering with A.S. Watson Health & Beauty Benelux
to enable delightful omnichannel service for their shoppers."
To view what eGain-powered, next-generation customer journeys might
look like, visit http://www.egain.com/resources/videos/
eGain's customer engagement solutions power digital
transformation strategies for leading brands. Our top-rated cloud
applications for social, mobile, web, and contact centers help
clients deliver connected customer journeys
in a multichannel world.
To find out more about eGain software, visit
Headquartered in Sunnyvale,
California, eGain has operating presence in North America, EMEA, and
APAC. To learn more about us, visit www.eGain.com or call our
offices: +1-800-821-4358 (US), +44-(0)-1753-464646 (EMEA), or
About A.S. Watson
A.S. Watson Health & Beauty Benelux -- with the
brands Kruidvat, Trekpleister, Prijsmepper and ICI PARIS XL -- is
part of the A.S. Watson Group. The A.S. Watson Group is the largest
health & beauty retailer in the world, with 26 million customers
every week, over 10,000 branches in 53 countries and more than
100,000 employees. www.aswatson.com
Charles Messman, VP Finance
MKR Group Investor Relations:
Todd Kehrli or Jim Byers
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