Rakuten.com Shopping Launches Rakuten Essential, a Next Generation Look Book Powered by Tidal

  Rakuten.com Shopping Launches Rakuten Essential, a Next Generation Look Book
  Powered by Tidal

  Global e-commerce site provides its 18 million customers with an immersive
  shopping experience where shoppers can be inspired, browse, create and buy

Business Wire

NEW YORK -- September 24, 2013

Today Tidal Labs, the technology platform that creates content-driven
communities for publishers, brands and online retailers, announces the launch
of Rakuten Essential (http://www.rakuten.com/essential/), a new shopping
experience that brings together the web’s best tastemakers and Rakuten.com’s
thousands of merchants to take shoppers on a journey to find great products.

Rakuten.com Shopping has continuously aimed to provide a fun, engaging
shopping experience by connecting buyers and sellers in a dynamic marketplace
and this new launch is part of its ongoing goal to be sure its customers are
“buying from people, not the internet.”

As online retail has matured, it is no longer adequate to compete on price
alone. As consumers have become savvier, they have become immune to generic
product catalogs and increasingly open to the serendipity of discovering
something new in new ways online.

“Shopping online can be efficient, but isn’t always fun. We wanted to recreate
the feeling of going to a boutique marketplace with a well-traveled friend,”
says Matt Myers, CEO and co-Founder of Tidal. “Tidal and Rakuten.com Shopping
have created an immersive, shoppable editorial experience powered by the
writing of influential bloggers. This removes the isolation of online
shopping, allowing new products to be discovered by browsing through the
travel stories, recipes, fashion and parenting tips of passionate

“These influential bloggers relate in a new way to the Rakuten.com Shopping
community- their content creates a path to products that takes the concept of
the look book to a new place,” adds Bernard Luthi, CMO and COO, Rakuten.com
Shopping. “We are so excited to offer a new experience to our shoppers that
highlights not only inspiration from these creative bloggers, but also the
thousands of talented merchants in our marketplace, whose products have a
story to tell.”

Tidal’s commerce association technology allows Rakuten.com Shopping to tightly
integrate products with articles on a relevant theme. Readers can browse and
share their favorite articles, and click directly to purchase. Readers will be
able to submit their own articles or photos to themed contests and earn a
chance at winning featured products. Future launches will bring an even deeper
social shopping experience to Rakuten.com Shopping.

About Tidal

Tidal Labs powers social content for some of the world’s largest companies.
Using the Tidal publishing platform, companies can source, curate and publish
organic content from influential voices in every sphere of interest. Brands
such as Pepsi and publishers such as Condé Nast and HarperCollins use Tidal to
create more engaging, higher-trafficked and better monetized community sites
and social pages, filled with select content from the thousands of
contributors in the Tidal network. Based in NYC, Tidal Labs was founded by
Matt Myers and Burak Kanber in 2011. For more information, visit www.tid.al or
follow on Twitter @TidalLabs.

About Rakuten.com Shopping

Rakuten.com Shopping is a global e-commerce site that connects buyers and
sellers in a dynamic marketplace and thinks of shopping as
entertainment—complete with sharing and discovery functions, great prices, fun
experiences and convenience for 18 million customers. Rakuten.com Shopping
provides over 16 million products in 24 categories and includes a network of
thousands of small and large business shop owners. Its 167 employees are
headquartered in Aliso Viejo, California. Rakuten.com Shopping was founded as
Buy.com in 1997 and acquired by Rakuten Inc. in May 2010. Rakuten Inc. was
selected by Forbes as one of the top ten Most Innovative Companies worldwide
in both 2012 and 2013.


Hotwire PR for Rakuten.com Shopping
Elisabeth Rosario, 1-646-738-8973
Press spacebar to pause and continue. Press esc to stop.