Canadian Travelers and Vacation Property Owners Report Broad Acceptance of “Collaborative Economy” in Travel

  Canadian Travelers and Vacation Property Owners Report Broad Acceptance of
  “Collaborative Economy” in Travel

   Over Half of Canadian Travelers Comfortable with Renting Someone Else’s
                           Vacation Home on a Trip

Business Wire

WATERLOO, Ontario -- September 24, 2013

The rise of the “collaborative economy” in the travel industry has greatly
impacted how vacation property owners and travelers experience trips,
according to the “2013 Vacation Collaborative Economy Report” released today
from Demeure, a new multi-sided marketplace that redefines the way travelers
and vacation property owners share and discover unique, authentic travel
experiences. Over half (55 percent) of travelers are comfortable with the idea
of renting someone else’s vacation home on a trip so long as the property
meets their personal standards for a vacation stay and that someone is
available to contact locally if needed. Additionally, almost one in four (23
percent) vacation property owners in Canada are eager to travel somewhere new
for a change, but feel guilty not utilizing their property and losing out on
money spent to maintain it. Among these owners that feel guilt, almost all (86
percent) would favor renting or sharing their vacation home in exchange for
the ability to visit new places.

“One of the main concerns about owning a vacation property is the cost to
maintain it year after year,” said Peter Schwartz, Chairman and Chief
Executive Officer of Demeure. “The level of responsibility placed on vacation
property owners limits them from experiencing other vacations or traveling to
new and exciting locations. At the same time, travelers routinely express
frustration with the same travel options and dynamics, and want new and
exciting travel options. The collaborative economy enables both travelers and
vacation property owners to get what they want through better utilization and
understanding of amazing travel resources, such as vacation properties, that
are already available.”

The report also found that travelers report better experiences when staying in
a vacation rental home, such as:

  *More than three out of four travelers (75 percent) that spent their most
    recent vacation in a home rental had a very good vacation experience.
  *More travelers that stayed in a vacation home rental (60 percent) felt
    their vacation experience was unique.
  *Nearly half of all travelers that stayed in vacation home rental or
    cottage felt very relaxed (48 percent).

In addition to specific insight on the role of the collaborative economy in
the Canadian travel experience, the “2013 Vacation Collaborative Economy
Report” also asked travelers to share their overall impressions and attitudes
towards their most recent vacation. Surprisingly, more than a third (38
percent) of Canadian travelers felt stressed on their most recent vacation.
One in every four (25 percent) travelers admitted the largest cause of stress
were the lack of local knowledge, not knowing where to go, what to do and how
to get there, while 87 percent did not want to return to work after their most
recent vacation.

“Many Canadians are unable to fully decompress and relax while on vacation,”
said Peter. “Regardless of the destination, vacations should always be a time
to tune out and unwind. In our fast-paced, 24/7 world, it is more important
than ever to have time away from work and life responsibilities, reconnect
with loved ones and recharge our batteries.”

From Demeure’s exclusive access to properties not available on other
platforms, and Private Assistants and local, on-the-ground hosts that curate
unique experiences for travelers, Demeure is focused on changing the way
people travel. Travelers have the option of hiring a Private Assistant per
trip or annually to help create a memorable experience beyond the tourist
trail. Demeure’s proprietary Marketplace Management System unlocks greater
value for both travelers and property owners. Travelers can plug into the
marketplace to conveniently find and book deals in the company’s curated
portfolio of thousands of distinctive properties without needing a membership.
Trading in the marketplace empowers vacation property owners to put their
unused capacity to work, trading empty nights to purchase travel elsewhere in
the portfolio, or simply list for cash.

“Our customers consistently praise how Demeure goes above and beyond to
provide unique, quality travel experiences with a hassle-free service
network,” said Peter. “Vacation property owners have easily traded in nights
for trips across the globe – something they say wouldn’t have been possible
otherwise due to the cost of maintaining their current vacation property and
other barriers. Just recently a property owner traded time in his vacation
home to travel to three different properties in Demeure’s expansive list of
curated properties, which was a much more significant value than simply
trading in their property for cash. By using Demeure, customers are granted
the peace of mind knowing that they can always find exactly what they are
looking for and pay for this travel with unused time in their vacation

About Demeure

Demeure operates a dynamic, multi-sided marketplace powered by its
patent-pending Marketplace Management System (MMS) where travel consumers and
suppliers to the industry book authentic travel experiences, list properties,
and trade in the market. Demeure’s proprietary technology lets owners trade
empty nights to purchase travel anywhere in Demeure’s curated portfolio of
thousands of professionally hosted properties. This marketplace activity
creates significant value for everyone by unlocking discounts of 35%-80% off.
At the core of the marketplace is a platform that enables service
professionals to tap into new sources of revenue. The platform is designed
with the highest level of privacy to keep travelers and service providers in
control of their data. Demeure was founded in 2009 in Waterloo, Canada with
the aim of redefining the vacation rental, home exchange, and destination club

For more information, visit Travel like you own the place™

Research methodology

Demeure commissioned YouGov Plc to poll the views of a representative sample
of 510 Canadian adults. Fieldwork was undertaken between August 21-22, 2013.
The figures have been weighted and are representative of all Canadian adults
(aged 18+). The research was carried out online. For more information about
the survey, visit


Josie Cruz, 646-571-0192
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