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Enacomm Helps Banking Up Meet Goal of Reducing Financial Anxiety for Customers


Enacomm Helps Banking Up Meet Goal of Reducing Financial Anxiety for Customers

Deploys Self-Service Solution That Draws on Banking Up's Internal Database to Optimize the Customer Call Experience With Intelligent Interactions

TULSA, OK -- (Marketwired) -- 09/24/13 -- Banking Up, a personal finance platform that lets banks and businesses provide customers with a smart, mobile alternative to traditional checking accounts, today announced that it has enlisted the help of Enacomm, Inc., a leading provider of voice processing infrastructure, applications and services that optimize customer call interactions, to deploy a hosted, self-service interactive voice response (IVR) solution. Enacomm's analytics software allows Banking Up's internal database to be utilized to create intelligent interactions, optimizing the customer call experience.

Enabled by Enacomm, Banking Up will employ an adaptive decisioning engine driven by real-time access to customer data to engage patrons with unique, personalized exchanges. These intelligent interactions differentiate Banking Up from other banking and financial service providers with every call.

"When our customers call the phone number on the back of their payment card, their level of financial anxiety is usually pretty high; we want to guide them quickly to the right answer and make sure that they finish the call reassured," commented Patrice Peyret, CEO of Banking Up. "Enacomm's technology and support allows us to design the call flows we need, monitor their effectiveness, and make changes rapidly when necessary."

Quickly and easily giving customers the information they are seeking helps to keep them satisfied and at ease, increasing loyalty with every interaction. The partnership between Banking Up and Enacomm is targeted at enhancing the quality of service and information exchanged.

"Personalized content in the IVR makes channel containment more effective, often eliminating the need to connect with an agent," explained Enacomm Founder and CEO Michael Boukadakis. "Contacts handled with automation are as little as a tenth of the cost of agent-handled calls!"

Boukadakis added, "Banking Up's goal is to provide financial inclusion and stability, putting customers first, and Enacomm is focused on developing advanced technology solutions that not only streamline operations, but that improve the customer experience -- it's a perfect partnership."

Across industries, combining real-time data analytics with a flexible dynamic decisioning engine can help organizations increase revenues, cut costs and improve customer loyalty and retention. To find out how Enacomm can help your company improve your bottom line while better serving customers, go to www.enacomm.net.

To learn more about the Banking Up platform, which enables businesses and banks to offer customers full-featured checking account services on top of easy-to-deploy, low-cost prepaid card accounts, visit http://www.bankingup.com.

About Enacomm Enacomm is a leading provider of voice processing infrastructure, applications and services that optimize customer call interactions. It is part of a group of specialized companies focused on interactive voice and customer service solutions that, since 1986, has helped clients deploy customer self-service and assisted-service solutions that rapidly intake, automate and process high numbers of spoken, data or touch-tone requests. As a frontrunner in interactive voice response (IVR) technology, Enacomm's customer base is made up of Fortune 50 to Fortune 2000 companies concentrated in the Prepaid/Cash Card, Financial, Health Care and Utilities industries. Enacomm solutions are designed to be flexible, configurable, cost-effective, and can be delivered as hosted services, on-premise customer deployments, or through "on-demand" cloud-based technologies. Enacomm has deployed more than 800 systems and processes more than 1,000,000 conversations and automated transactions every day.

About Banking Up Banking Up is a leading online and mobile financial services company, providing businesses, banks and their consumers with smart, technology-forward personal finance products. The Banking Up platform enables businesses and banks to offer customers full-featured checking account services on top of easy-to-deploy, low-cost prepaid card accounts. Its consumer-facing product, the UPside Visa online and mobile account, provides consumers with an attractive alternative to traditional checking accounts. Plastyc, Inc., now doing business as Banking Up, has won multiple awards for serving underbanked consumers. Its partners include the Consumer Financial Protection Bureau (CFPB), Center for Financial Services Innovation (CFSI), H&R Block, GreenDot and Walmart. Banking Up's principals and directors have a track record as financial services innovators at companies including Gemalto, Oberthur, Signio (now part of PayPal, an eBay company), ClairMail (now part of Monitise), Lending Club, and Genetic Finance. Banking Up is privately held with headquarters in New York City.

For more information contact: Lauren DuBois (917) 573-2485 LaurenD@enacomm.net

Patrice Peyret Patrice.Peyret@bankingup.com (212) 671-1015 ext. 304

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