Frost & Sullivan Global Company of the Year Award honours BMW AG's Exceptional
Achievements in New Mobility Products and Services
LONDON, Sept. 24, 2013
- Innovative BMW i3, BMW i8, AlphaCity, DriveNow, ParkNow and BMW i Ventures
successfully tackling mobility challenges of the future
LONDON, Sept. 24, 2013 /PRNewswire/ -- Based on its recent analysis of the new
mobility products and services market, Frost & Sullivan recognises BMW AG with
the 2013 Global Company of the Year Award. According to Frost & Sullivan, BMW
has firmly established its credentials as an innovative and sustainable auto
manufacturer, working towards solving intensifying mobility challenges. Cars
like the BMW i3 and BMW i8 and services like AlphaCity, DriveNow and ParkNow
represent the future of mobility. These mobility services initiatives have
been designed by BMW and its partners to complement each other and mark
significant strides towards a future of fully integrated mobility solutions.
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"BMW is the one participant in the new mobility products and services market
that has not only rightly identified and addressed the changing mobility needs
of the global consumer early in its life cycle, but has also set a benchmark
for others to follow," commended Frost & Sullivan Research Analyst Shwetha
Surender. "The company has displayed effective leadership in customer value
with its wide range of innovative and customised solutions, ranging from
integrated mobility solutions to flexible usage models."
"On behalf of the BMW Group it's an honour to receive this recognition from
Frost and Sullivan. A few years ago we stated that the BMW Group would be the
leading provider of premium mobility products and mobility services. This
independent industry recognition gives me further confidence that the BMW
Group is headed in the right direction," said Dr. Markus Schramm, Senior Vice
President Aftersales Business Management and Mobility Services BMW AG.
Apart from growing the traditional fleet business, BMW's multi-make fleet
division Alphabet has focused its efforts on corporate car sharing and short
term rentals. AlphaCity and BMW on Demand are aimed at providing increasing
flexibility to both corporate and private customers.
AlphaCity was the first corporate car sharing programme to be launched
globally. This innovative business model combines car sharing and leasing to
improve employee mobility. Alphabet has tied up with the Dutch Railways NS to
offer the NS Business Card to corporate clients. This novel mobility offering
integrates access to all means of public transportation under one single
contact-less chip card.
BMW i's car sharing programme DriveNow expanded into the North American market
in August 2012. DriveNow allows customers to locate and reserve the nearest
car using the DriveNow app and unlock the car using a digital key incorporated
in the driver's license. The recently launched ParkNow app allows customers to
search and pay for parking spaces using their cell phones. DriveNow in Europe
is a joint venture with Sixt the car rental company and DriveNow in North
America is wholly owned by BMW. "One of the most important factors in the
success of BMW's mobility services is the use of information and communication
technology to offer fully automated mobility services," noted Surender. "The
combination of online reservations and contact-less chip cards has made car
sharing easy, efficient and profitable, while global system for mobile
communications (GSM) facilitates efficient billing and rapid identification of
Recognising the need to develop smart technology further, BMW has established
a venture capital company - BMW i Ventures - with a corpus of $100 million.
The initiative aims to promote mobile apps and mobile technology as part of
BMW's long term growth strategy within the new mobility products and services
"Sustainability is a key aspect of BMW's vision; it has been the sector leader
in the Dow Jones Sustainability Index for the last eight years for sustainable
premium automobile manufacturing," remarked Surender. "BMW's pioneering BMW i
electric vehicle (BEV/PHEV) range – the BMW i3 and the BMW i8 - is in line
with its commitment to sustainable mobility solutions."
The BMW i3 has been designed as a competitively priced, compact megacity
vehicle that offers key telematics, entertainment, and connectivity features.
The emission-free electric motor has an output of 125 kW/250Nm and gives the
car real punch on the road. The i8 has been conceptualised as a hybrid sports
car which can run for 35 kilometres on electric power and uses less than 3
litres of fuel every 100 kilometres.
The first BMW i store opened in London in 2012 - BMW i Park Lane. It is the
world's first BMW i showroom to be dedicated solely to electric mobility.
The BMW Group
The BMW Group is the leading premium manufacturer of automobiles and
motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a
global company, the BMW Group operates 28 production and assembly facilities
in 13 countries and has a global sales network in more than 140 countries.
In 2012, the BMW Group sold about 1.85 million cars and more than 117,000
motorcycles worldwide. The profit before tax for the financial year 2012 was
euro 7.82 billion on revenues amounting to euro 76.85 billion. At 31 December
2012, the BMW Group had a workforce of 105,876 employees.
The success of the BMW Group has always been built on long-term thinking and
responsible action. The company has therefore established ecological and
social sustainability throughout the value chain, comprehensive product
responsibility and a clear commitment to conserving resources as an integral
part of its strategy.
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