Chuck E. Cheese’s Say Cheese! App Named Finalist in 2013 Mobile Excellence
Augmented reality app helps families capture lasting memories
DALLAS -- September 24, 2013
The feedback is in – Chuck E. Cheese’s first-ever downloadable app, Chuck E.’s
Say Cheese!, is a hit, and the mobile industry has taken notice. The company
was recently recognized as a Mobile Excellence Awards finalist in the Best
Entertainment Related Marketing Campaign category for the augmented reality
app which allows users to take fun photos with an animated version of Chuck E.
The Mobile Excellence Awards are the only industry program which honors the
best in mobile technology and entertainment. Finalists were scored upon
strategic initiatives and objectives, impact of technology used, creativity,
ease of use and reach, execution and proven market success.
“We are thrilled to be recognized by the Mobile Excellence Awards for the Say
Cheese! App,” said Scott McDaniel, chief marketing officer of CEC
Entertainment, Inc. “Our goal was to create a new way for families to engage
with our brand. Not only is the app a perfect way for families to capture
lasting memories in our stores, it has also allowed guests to connect with
Chuck E. in a new way.”
The app also incorporates sharing functionality for users to easily post the
snapshots to Facebook and Twitter or send them to friends and family members
through email. Chuck E.’s Say Cheese! App can be downloaded from the Apple App
Store, Google Play or at www.chuckecheese.com/saycheese from a mobile device
and used in participating Chuck E. Cheese’s locations today.
Winners of the Mobile Excellence Awards will be announced and celebrated at an
awards gala in Marina Del Rey, Calif., at Digital Hollywood on October 23.
Other finalists in the Best Entertainment Related Marketing Campaign category
include Aperto Group/Aperto Move GmbH for the Volkswagen Rally The World. The
Game, and Dreamworks Animation SKG for the Turbo Racing League Mobile App.
About CEC Entertainment, Inc. (NYSE: CEC):
For more than 30 years, CEC Entertainment, Inc., has served as the nationally
recognized leader in family dining and entertainment and the place Where a Kid
can be a Kid®. The company and its franchisees operate a system of 567
ChuckE. Cheese’s stores located in 47 states and nine foreign countries and
territories. Currently, 514 locations in the United States and Canada are
owned and operated by the Company. CEC Entertainment, Inc. and its franchises
have the common goal of creating lifelong memories for families through fun,
food and play. Each Chuck E. Cheese’s features musical and comic robotic
entertainment, games, rides and play areas, as well as a variety of dining
options including pizzas, sandwiches, wings, appetizers, a salad bar and
desserts. Committed to providing a fun, safe environment, Chuck E. Cheese’s
helps protect families through industry-leading programs such as Kid Check®.
Chuck E. Cheese’s aims to promote positive, lifelong memories inside and
outside of its stores. In addition to providing a fun entertainment experience
for millions of families across the world, Chuck E. Cheese’s has donated more
than $10 million to schools and non-profit institutions through its
fundraising programs. For more information, see the company's website at
www.chuckecheese.com or connect on Facebook, Twitter, Pinterest, foursquare
CEC Entertainment, Inc.
Michelle Chism, 972-258-5529
Director, Corporate Communications
M/C/C for Chuck E. Cheese’s
Jennifer Reeves, 972-480-8383 ext. 224
PR Engagement Manager
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