Physicians Interactive Selects Accomplished Healthcare Industry Leaders for New Board of Directors

Physicians Interactive Selects Accomplished Healthcare Industry Leaders for New 
Board of Directors 
Executives and Experts Provide Extensive Strategic Experience in
Global Healthcare Innovation 
READING, MA -- (Marketwired) -- 09/24/13 --  Physicians Interactive
Holdings Inc. (PI), the leading provider of online and mobile
clinical resources and solutions for healthcare professionals, today
announced the appointment of six new members to its Board of
Directors, adding experts and executives drawn from the worlds of
e-Health, pharmaceutical and healthcare innovation.  
Donato Tramuto, the Chief Executive Officer of Physicians
Interactive, will assume responsibilities of Chairman of the Board.  
"Physicians Interactive is excited to be able to create this
independent Board of Directors by adding the expertise of these six
accomplished industry and academic leaders to our Board," said
Tramuto. "These top innovators and creative thinkers hail from the
healthcare, pharmaceutical and e-health industries and bring a wide
range of domestic and international experiences and market knowledge
to the table that will help PI to grow and expand our business. This
Board has been assembled to help us bring the very best innovative
solutions to the market for our life science clients and healthcare
professionals to improve the overall well-being and outcomes for
The introduction of this impressive board follows the recent
acquisition of PI by the Merck Global Health Innovation Fund (GHIF),
a growth venture capital organization that invests in breakthrough
healthcare solutions. Joining Tramuto on the board will be: 

--  Bill Taranto, who will serve as Vice Chairman of PI's Board of
    Directors, is the managing director of GHIF, which deploys its
    evergreen $500 million fund to rapidly identify and develop
    transformative global health care opportunities in pharmaceuticals and
    vaccines. He has more than 25 years of healthcare experience and
    brings expertise in evaluating new business models, sales and
    marketing operations, and investment banking to the Board.
--  George Abercrombie, the former CEO of Roche Pharmaceuticals, has more
    than 30 years of experience in the pharmaceutical industry. He has
    substantial expertise in sales and marketing, executive sales
    management and business development.
--  Tim Heady is former CEO of UnitedHealth Group's Pharmaceutical
    Division. He was responsible for all aspects of UnitedHealth Group's
    Pharmaceutical business, including pharmaceutical rebate contracting,
    retail pharmacy network development, customer and member services,
    operations, and financial performance.
--  Stan Kachnowski is a Professor at the Indian Institute of Technology
    in New Delhi and Chair of HITLAB, a healthcare innovation lab. His
    work includes studying the impact of information technologies in the
    physician's office, hospital, pharmacy, and managed care
    organizations. A leading scholar, educator, and researcher in
    healthcare technology innovation, Kachnowski has taught more than
    3,000 students and executives at IIT and Columbia over two decades.
--  Kerry Kennedy is the President of the Robert F. Kennedy Center for
    Justice and Human Rights and a board member of Health eVillages, a
    program founded by Tramuto to provide mobile health technology and
    medical content to rural healthcare providers in some of the most
    challenging clinical environments around the globe. Kennedy is also
    the Co-Chair of the Amnesty International Leadership Council and
    serves on the boards of many foundations and committees, including the
    National Center for Learning Disabilities and the Campaign for Human
--  Lee Shapiro, the former President of Allscripts, remains a member of
    the Board of Directors for PI. He has significant experience in
    directing strategic initiatives at a global public healthcare
    technology company, including mergers and acquisitions, international
    expansion, business development and partnerships, and business
    activities in the areas of analytics and information services.
--  Joe Volpe is an investment principal with GHIF, where he is
    responsible for identifying investment opportunities in health
    information technology. He has more than 25 years of experience in
    healthcare innovation and healthcare investing

About Physicians Interactive 
Headquartered in Reading, MA, PI aspires to use the power of
worldwide networks of healthcare professionals and life sciences
companies together in ways that will change the practice and business
of medicine for the better. PI's value proposition is to offer the
life science industry a low-cost, virtual, multi-channel marketing
approach that can be used to supplement currently promoted products,
as well as non-promoted and orphaned products, that deliver benefits
to physicians and patients. A key focus is providing services that
fit into physicians' and healthcare professionals' daily workflow at
the point-of-care when they make diagnosis, treatment and prescribing
decisions. More information can be found at  
Media Contact:
Tim Boivin
Amendola Communications for Physicians Interactive
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