(The following press release from PUMA was received by e-mail. It was not
confirmed by the sender.)
PUMA SE: USAIN BOLT RENEWS ENDORSEMENT CONTRACT WITH PUMA BEYOND THE 2016
Herzogenaurach, Germany (24 September, 2013) - PUMA announced today it has
signed a renewed endorsement contract with the World's Fastest Man, Usain Bolt.
Having partnered with the Jamaican World and Olympic Champion since he was
sixteen years old, this new deal will see PUMA work with Usain through and
beyond the 2016 Olympic Games in Rio.
Now aged 27, Usain Bolt has been training and competing in PUMA since 2003,
most recently wearing the evoSPEED performance spike which led him to the
finish line at the 2012 Olympic Games in London and the 2013 IAAF World
Championships in Moscow, where he won a total of six gold medals. He has been
the face of multiple global marketing campaigns orchestrated by the PUMA, and
will be the focus of product initiatives and brand marketing communication in
2014 and beyond.
Usain Bolt commented, "PUMA has been with me since the very beginning. They
recognised my talent at an early age and have supported me throughout,
especially in the early years when I had some difficult times due to injuries.
Their work and commitment to Jamaica is also very important to me. I have
always been very happy to be a part of the PUMA family, I am proud to represent
them and delighted to continue with them for the years ahead."
Bjoern Gulden, CEO for PUMA said, "Usain Bolt has been a partner of PUMA since
he was sixteen years old. With our support, he grew from a young athlete with
huge potential to a World and Olympic Champion, claiming the title of the
World's Fastest Man. We are very proud to extend our sponsorship contract with
him because Usain is the perfect ambassador of the PUMA brand. He will play a
crucial role in our future product concepts as well as brand communications
leading towards the Olympic Games in Rio 2016 and beyond."
In addition to its contract endorsement with Usain Bolt, PUMA has a
longstanding commitment to Jamaican Track & Field. Since 2002, PUMA has
partnered with the JAAA (Jamaica Athletics Administrative Association) and the
JOA (Jamaica Olympic Association). PUMA also helps to foster young talent
through sponsorship of high school track and field programs, and works with
various grass roots activities in Jamaica.
Collette O'Neill, PR Manager, PUMA
+49 9132 81 2705
Media Site: news.puma.com
PUMA is one of the world's leading Sportlifestyle companies that designs and
develops footwear, apparel and accessories. It is committed to working in ways
that contribute to the world by supporting Creativity, SAFE Sustainability and
Peace, and by staying true to the principles of being Fair, Honest, Positive
and Creative in decisions made and actions taken. PUMA starts in Sport and ends
in Fashion. Its Sport Performance and Lifestyle labels include categories such
as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features
collaborations with renowned designer labels such as Alexander McQueen and
Mihara Yasuhiro. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn.
The company, which was founded in 1948, distributes its products in more than
120 countries, employs about 11,000 people worldwide and has headquarters in
Herzogenaurach/Germany, Boston, London and Hong Kong. For more information,
please visit http://www.puma.com
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