Reed's, Inc. Announces GMO-Free Labeling on All Their Products

  Reed's, Inc. Announces GMO-Free Labeling on All Their Products

   New label confirms beverage maker’s commitment to using only the finest
                                 ingredients;

      Joins growing movement of GMO-free foods in natural food industry

Business Wire

LOS ANGELES -- September 24, 2013

Reed’s, Inc. (NYSE MKT: REED) announced today that it will start labeling all
of its products as GMO-free. While all of Reed’s products are currently
non-GMO, the label changes will progressively appear over the course of the
next year on Reed’s Ginger Brew, Virgil’s Root Beer and Reed’s Culture Club
Kombucha.

“Since I started my company nearly 30 years ago, I have been committed to
brewing our drinks using only the finest ingredients in their most basic form,
like fresh ginger root,” said Chris Reed, founder and CEO of Reed’s. “As a
chemical engineer and a foodie, I have always been leery of engineers meddling
with food. We have avoided GMOs in our products because we feel they have not
been adequately researched. Our customers have been very vocal about GMO
ingredients in their food. GMO-free food products are a very fast growing
trend in this country, and I can see the natural food industry moving to go
completely GMO free in stores in the near future.”

Reed’s has verified its ingredients as non-GMO with all suppliers.

About Reed's, Inc.
Reed's, Inc. makes the top-selling natural sodas in the natural foods industry
sold in over 13,000 natural food markets and supermarkets nationwide. Its six
award-winning non-alcoholic Ginger Brews are unique in the beverage industry,
being brewed, not manufactured and using fresh ginger, spices and fruits in a
brewing process that predates commercial soft drinks. The Company owns the
top-selling root beer line in natural foods, the Virgil's Root Beer product
line, and a top-selling cola line in natural foods, the China Cola product
line. In 2012, the Company launched the Reed's Culture Club Kombucha line of
organic live beverages. Other product lines include Reed's Ginger Candies and
Reed's Ginger Ice Creams. In 2009, Reed's started producing private label
natural beverages for select national chains. Reed's products are sold through
specialty gourmet and natural food stores, mainstream supermarket chains,
retail stores and restaurants nationwide, and in Canada, as well as through
private label relationships with major supermarket chains. For more
information about Reed’s, Inc., please visit www.reedsinc.com or call
800-99-REEDS.

Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew

Reed's Facebook Fan Page at https://www.facebook.com/ReedsGingerBrew

Contact:

For Reed's, Inc.
Jessica Olstad, 651-789-2972
Kohnstamm Communications
Jessica@kohnstamm.com
 
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