Hipcricket Reduces Mobile Checkout Times for MGM Resorts International to Mere Seconds

Hipcricket Reduces Mobile Checkout Times for MGM Resorts International to Mere 
Mobile Checkout Also Grows Mobile Club Membership at Multiple
KIRKLAND, WA -- (Marketwired) -- 09/24/13 --  Hipcricket, Inc.
(OTCBB: HIPP) (OTCQB: HIPP), the one-stop mobile advertising and
marketing company, today announced that it has developed and
implemented a mobile checkout system for MGM Resorts International
that reduces checkout times to just seconds. This mobile checkout
system is used at 12 MGM Resorts International properties including
Bellagio, ARIA, MGM Grand and Mandalay Bay, among others.  
To enhance the guest experience and reduce checkout times at these
resorts, Hipcricket used its AD LIFE(R) mobile marketing platform to
design and develop property-specific mobile landing pages, keywords,
short codes, text messages and e-mails for mobile checkout.  
MGM Resorts customers can effortlessly check out with their mobile
devices by texting the keyword to the hotel's custom short code. The
customer will receive a text message thanking them and directing them
to the property-branded mobile landing page to complete the checkout
process. The property is then notified that the customer has checked
out so they may send a receipt and prepare the room for future
"This latest effort is part of our longstanding relationship with MGM
Resorts International," said Doug Stovall, Hipcricket COO. "Not only
has our program improved checkout times, but MGM Resorts properties
that heavily promote mobile checkout are increasing mobile club
opt-ins. Some are seeing conversion rates of thousands per month.
Both of these functions are powered by Hipcricket's comprehensive AD
LIFE platform." 
MGM Resorts properties promote the alternate checkout method with
messaging throughout the main lobby and guest rooms. Each property
individually promotes mobile checkout with messages on lobby
television screens, signage near elevators and checkout desks and
with attendants conveying the program by word of mouth.  
About Hipcricket
 Hipcricket, Inc., formerly Augme Technologies, Inc.
(OTCBB: HIPP) (OTCQB: HIPP), provides a unified mobile engagement
platform that drives awareness, sales and loyalty. The AD LIFE
platform has been used by internationally recognized brands and
agencies to power over 250,000 campaigns across SMS, 2D/QR codes,
mobile websites, advertising networks, social media, and branded
apps. Hipcricket, Inc. is headquartered in Kirkland, Wash. For
additional Hipcricket news and information, please visit
www.hipcricket.com or text "NEWS" to 24474. 
Hipcricket(R), Augme Technologies(TM), Augme(R), AD LIFE(R),
BOOMBOX(R), AD SERVE(R) and the Augme logo are trademarks of
Hipcricket, Inc. All rights reserved. 2009-13. 
About MGM Resorts International
 MGM Resorts International (NYSE:
MGM) is one of the world's leading global hospitality companies,
operating a portfolio of destination resort brands including
Bellagio, MGM Grand, Mandalay Bay and The Mirage. The Company also
owns 51% of MGM China Holdings Limited, which owns the MGM Macau
resort and casino and is in the process of developing a gaming resort
in Cotai, and 50% of CityCenter in Las Vegas, which features ARIA
Resort & Casino. For more information about MGM Resorts
International, visit www.mgmresorts.com.  
Forward-Looking Statements
 This release includes forward-looking
statements within the meaning of Section 27A of the Securities Act of
1933, as amended, and Section 21E of the Securities Exchange Act of
1934, as amended. All statements regarding our expected future
financial position, results of operations, cash flows, financing
plans, business strategy, products and services, competitive
positions, growth opportunities, plans and objectives of management
for future operations, as well as statements that include words such
as "anticipate," "if," "believe," "plan," "estimate," "expect,"
"intend," "may," "could," "should," "will," and other similar
expressions are forward-looking statements. All forward-looking
statements involve risks, uncertainties and contingencies, many of
which are beyond our control, which may cause actual results,
performance, or achievements to differ materially from anticipated
results, performance, or achievements. Factors that may cause actual
results to differ materially from those in the forward-looking
statements include those set forth in our Form 10-K for the year
ended February 28, 2013, and more recent reports filed with the SEC.
We undertake no obligation (and expressly disclaims any such
obligation) to update or alter such forward-looking statements,
whether as a result of new information, future events or otherwise. 
Hipcricket Media Contact:
Adam Curtis
Abel Communications
(443) 869-2197 ext. 142 
Investor Relations Contact:
James Carbonara
Hayden IR
james@haydenir.com or ir@hipcricket.com
(646) 755-7412 
MGM Resorts Media Contact:
Stacy Hamilton 
(702) 891-1805 
Press spacebar to pause and continue. Press esc to stop.