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American Travelers and Vacation Property Owners Report Broad Acceptance of “Collaborative Economy” in Travel



  American Travelers and Vacation Property Owners Report Broad Acceptance of
  “Collaborative Economy” in Travel

   80 Percent of American Travelers Comfortable with Renting Someone Else’s
                           Vacation Home on a Trip

Business Wire

WATERLOO, Ontario -- September 24, 2013

The rise of the “collaborative economy” in the travel industry has greatly
impacted how vacation property owners and travelers experience trips,
according to the “2013 Vacation Collaborative Economy Report” released today
from Demeure, a new multi-sided marketplace that redefines the way travelers
and vacation property owners share and discover unique, authentic travel
experiences. 80 percent of travelers are comfortable with the idea of renting
someone else’s vacation home on a trip so long as the property meets their
personal standards for a vacation stay and that someone is available to
contact locally if needed. Additionally, almost one in three (31 percent)
vacation property owners in the United States are eager to travel somewhere
new for a change, but feel guilty not utilizing their property and losing out
on money spent to maintain it. Among these owners that feel guilt, almost half
(47 percent) would favor renting or sharing their vacation home in exchange
for the ability to visit new places.

“One of the main concerns about owning a vacation property is the cost to
maintain it year after year,” said Peter Schwartz, Chairman and Chief
Executive Officer of Demeure. “The level of responsibility placed on vacation
property owners limits them from experiencing other vacations or traveling to
new and exciting locations. At the same time, travelers routinely express
frustration with the same travel options and dynamics, and want new and
exciting travel options. The collaborative economy enables both travelers and
vacation property owners to get what they want through better utilization and
understanding of amazing travel resources, such as vacation properties, that
are already available.”

The report also found that travelers report better experiences when staying in
a vacation rental home, such as:

  * More than two out of three travelers (68 percent) that spent their most
    recent vacation in a home rental had a very good vacation experience.
  * More than half of travelers that stayed in vacation home rental or cottage
    felt very relaxed (51 percent).
  * More travelers that stayed in a vacation home rental (47 percent) felt
    their vacation experience was unique.

In addition to specific insight on the role of the collaborative economy in
the American travel experience, the “2013 Vacation Experience Report” also
asked travelers to share their overall impressions and attitudes towards their
most recent vacation. Surprisingly, almost half (47 percent) of American
travelers felt stressed on their most recent vacation. More than one in every
four (28 percent) travelers admitted the largest cause of stress were the lack
of local knowledge, not knowing where to go, what to do and how to get there,
while 80 percent did not want to return to work after their most recent
vacation.

“Many Americans are unable to fully decompress and relax while on vacation,”
said Peter. “Regardless of the destination, vacations should always be a time
to tune out and unwind. In our fast-paced, 24/7 world, it is more important
than ever to have time away from work and life responsibilities, reconnect
with loved ones and recharge our batteries.”

From Demeure’s exclusive access to properties not available on other
platforms, and Private Assistants and local, on-the-ground hosts that curate
unique experiences for travelers, Demeure is focused on changing the way
people travel. Travelers have the option of hiring a Private Assistant per
trip or annually to help create a memorable trip beyond the tourist trail.
Demeure’s proprietary Marketplace Management System unlocks greater value for
both travelers and property owners. Travelers can plug into the marketplace to
conveniently find and book deals in the company’s curated portfolio of
thousands of distinctive properties without needing a membership. Trading in
the marketplace empowers vacation property owners to put their unused capacity
to work, trading empty nights to purchase travel elsewhere in the portfolio,
or simply list for cash.

“Our customers consistently praise how Demeure goes above and beyond to
provide unique, quality travel experiences with a hassle-free service
network,” said Peter. “Vacation property owners have easily traded in nights
for trips across the globe – something they say wouldn’t have been possible
otherwise due to the cost of maintaining their current vacation property and
other barriers. Just recently a property owner traded time in his vacation
home to travel to three different properties in Demeure’s expansive list of
curated properties, which was a much more significant value than simply
trading in their property for cash. By using Demeure, customers are granted
the peace of mind knowing that they can always find exactly what they are
looking for and pay for this travel with unused time in their vacation
property.”

About Demeure

Demeure operates a dynamic, multi-sided marketplace powered by its
patent-pending Marketplace Management System (MMS) where travel consumers and
suppliers to the industry book authentic travel experiences, list properties,
and trade in the market. Demeure’s proprietary technology lets owners trade
empty nights to purchase travel anywhere in Demeure’s curated portfolio of
thousands of professionally hosted properties. This marketplace activity
creates significant value for everyone by unlocking discounts of 35%-80% off.
At the core of the marketplace is a platform that enables service
professionals to tap into new sources of revenue. The platform is designed
with the highest level of privacy to keep travelers and service providers in
control of their data. Demeure was founded in 2009 in Waterloo, Canada with
the aim of redefining the vacation rental, home exchange, and destination club
industry.

For more information, visit www.demeure.com. Travel like you own the place™

Research methodology

Demeure commissioned YouGov Plc to poll the views of a representative sample
of 1,120 U.S. adults. Fieldwork was undertaken between August 21-22, 2013. The
figures have been weighted and are representative of all US adults (aged 18+).
The research was carried out online. For more information about the survey,
visit
https://static.demeure.com/2013-vacation-and-collaborative-enonomy-report.pdf.

Contact:

Diffusion
Josie Cruz, 646-571-0192
josie.cruz@diffusionpr.com
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