All-new Mazda3 to Offer Next-generation Car Connectivity System

All-new Mazda3 to Offer Next-generation Car Connectivity System 'Mazda Connect' 
Global partnership with Aha by HARMAN cloud-based web content platform for
Tokyo, Sept 24, 2013 - (JCN Newswire) -  Mazda Motor Corporation today
announced that the all-new Mazda3 (Axela in Japan) will feature a
next-generation car connectivity system, Mazda Connect(1), when it goes on sale
this autumn. The new system will increase the scope of driving pleasure and
engender a deeper relationship between car and driver. To enable the driver to
enjoy the wide range of content on offer while keeping their attention focused
on the road ahead, Mazda has developed a brand new Human Machine Interface
(HMI), based on its unique Heads-Up Cockpit concept. As the amount of
information presented to drivers behind the wheel increases, the new HMI
creates an environment in which the driver is consistently looking at the road
ahead and can concentrate on the safe operation of the vehicle. 
One of the functions available through Mazda Connect is access to the Aha by
HARMAN(2) web content platform for automobiles (Aha). Mazda is the first
automaker to finalize a global licensing agreement with Aha, allowing customers
to access the service in any country in which Aha is available. Aha will be
introduced to Japan and a number of other Asian and Central and South American
countries to coincide with the launch of the new Mazda3 in those markets. This
will make it the first connected car in those markets offering access to Aha.
In Japan it will be the first vehicle to offer as standard equipment(3) a
device that allows the driver to access internet radio and other services
through their smartphone. 
Ryuichi Umeshita, General Manager of Mazda's Product Division, commented,
"Partnering with Aha on a global basis is a big step for Mazda in
delivering on its commitment to offer customers all over the world new
dimensions of driving pleasure and convenience by safely connecting them to the
internet while behind the wheel." David Slump, HARMAN's Executive
Vice President and President of Automotive Services, said, "The service we
provide to our customers offers consistent display and operation of a huge
variety of content. We are very pleased that people are coming to appreciate
the safety benefits of this system." 
By simply downloading a free smartphone application, Aha provides access to
over 40,000 cloud-based audio and information presets(4) such as internet
radio, podcasts, audiobooks, Facebook and Twitter feeds and various
location-based services(5). All of this content can be accessed through a
single, safe and intuitive interface. Aha has regional agreements providing
services to more than ten auto brands in over 50 countries, focusing mainly in
Europe and North America. 
Mazda Connect 
A next-generation car connectivity system that enables you to safely enjoy the
convenience of your smartphone while in your car. 
- Enables the use of a variety of website applications and services such as
Aha by linking with your smartphone 
- The in-vehicle software can be updated to support additional functions and
evolving smartphone operating systems so that it will never go out-of-date. 
- A flexible hardware structure featuring a module unit for each function
allows the system to meet a wide range of needs flexibly. 
- Moving forward, the range of applications and services available with the
system will be expanded. 
Next-Generation HMI 
A next-generation HMI developed in line with Mazda's unique Heads-Up
Cockpit concept which places the highest priority on safety and helps drivers
to maintain a stable driving position and concentrate on driving safely, even
while dealing with a variety of information. 
- The human-centered design aims to minimize visual, cognitive and manual
- The simple cockpit has different zones for different types of information. 
- 7-inch center display (1) sits atop the dashboard making it easy to see
without lowering the eyes. 
- Command controller (2) is designed to be operated entirely by feel. 
- Active Driving Display (3) projects important information such as vehicle
speed and turn-by-turn navigation above the meter hood. 
- Functions can be controlled voice-recognition. 
(1) The name Mazda Connect is used in Japan, US, Canada and Mexico. The system
is referred to as MZD Connect in other markets
(2) Aha Radio website:
(3) As of September 2013, Mazda data. Except the lowest-priced model grade
which is chiefly aimed at fleet sales.
(4) Services available through Mazda Connect and Aha vary by country and
(5 )Location-based services work in cooperation with a navigation system to
offer services based on location information. 
About Mazda 
Mazda Motor Corporation (TSE: 7261) started manufacturing tools in 1929 and
soon branched out into production of trucks for commercial use. In the early
1960s, Mazda launched its first passenger car models and began developing
rotary engines. Still headquartered in Hiroshima in western Japan, Mazda today
ranks as one of Japan's leading automakers, and exports cars to the United
States and Europe for over 30 years. For more information, please visit 
Ms. Mayumi Handa
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