Mazda to Exhibit at CEATEC JAPAN 2013

Mazda to Exhibit at CEATEC JAPAN 2013 
Display to include next-generation car connectivity system Mazda Connect 
Tokyo, Sept 24, 2013 - (JCN Newswire) -  Mazda Motor Corporation will exhibit a
number of new technologies from the up-coming all-new Mazda Axela (known
overseas as Mazda3) at CEATEC JAPAN 2013(1). On display will be Mazda
Connect(2), a next-generation connectivity system that allows drivers to enjoy
the fun and convenience of their smartphones safely and appropriately while in
their vehicle, and the Heads-Up Cockpit, a next-generation concept in Human
Machine Interface (HMI) that places the highest priority on driving safety and
realizes big improvements in the driver's field of vision, legibility of
displays and overall operability. In addition, Mazda will exhibit its
i-ACTIVSENSE advanced safety technologies and some of the latest ITS(3)
technologies. Finally, under the concept of "Car Fun without the
Car", the company will introduce a new smartphone game designed for kids
and adults alike called SHAKIN' Racer. Sales of the all-new Axela are due
to start in Japan from autumn. CEATEC is Japan's largest exhibition of
cutting edge IT and electronics. It runs from October 1 through October 5, 2013
at Tokyo's Makuhari Messe convention complex. 
Overview of Mazda's exhibits 
Mazda Connect new-generation car connectivity system 
Mazda aimed to deliver a car in which customers can safely enjoy being
connected to internet while in their vehicles, bringing new dimensions to the
pleasure of driving and making drivers want to get behind the wheel again and
again. Mazda Connect was developed in order to achieve this goal. A
presentation will be given on this next-generation car connectivity system
using a model interior of the new Axela. The display will showcase the various
infotainment functions available through Aha by HARMAN, a cloud-based web
contents platform that makes its debut in Japan with Mazda Connect. 
Next-generation HMI based on Mazda's Heads-Up Concept 
Whilst working on Mazda Connect, Mazda also developed a new-generation HMI
that minimizes the distractions and places the highest priority on driving
safety. Features of the HMI on display include a 7-inch center display that
ensures maximum legibility and a commander control designed to be operated
entirely by feel. In addition, an advanced safety device called Active Driving
Display will be introduced. This projects a virtual image above the meter hood
to inform the driver of essential information such as vehicle speed. 
SHAKIN' Racer-a smartphone application brings driving pleasure to all 
Mazda has released a number of smartphone applications that deepen the joy of
driving, such as the popular CARPTURE which allows anybody to create photos
similar to those of a professional car photographer. At CEATEC Japan 2013,
Mazda will introduce SHAKIN' Racer, a unique game in which players shake
their smartphones to move an engine piston and power their racecar. Simply by
downloading this free smartphone application(4) everyone in the family can
experience the fun of driving irrespective of age. 
ITS uses cutting-edge communication technology to connect people, vehicles and
the road 
Ahead of their debut at the 20th ITS World Congress Tokyo 2013 which opens on
October 14, an explanatory panel display will introduce the technologies
equipped in Mazda's advanced safety vehicle the Mazda ASV-5 and a new
traffic safety system. In a world-first, this futuristic system sees cars
equipped with autonomous sensors communicating with streetcars in order to
avoid collisions and promote the smooth flow of traffic. 
i-ACTIVSENSE(5) advanced safety technologies that help the driver to recognize
At Mazda, the research and development of safety technology is based upon the
company's safety philosophy, Mazda Proactive Safety, which aims to
minimize the risk of an accident by maximizing the range of conditions in which
the driver can safely operate the vehicle. The Mazda display at CEATEC will
also introduce the i-ACTIVSENSE range of advanced safety technologies that
support the driver in both recognizing and judging hazards in a variety of
driving situations, and avoiding accidents and reducing the damage when they do
(1) CEATEC JAPAN website:
(2) The name Mazda Connect is used in Japan, US, Canada and Mexico. The system
is referred to as MZD Connect in other markets
(3) Intelligent Transport Systems use the latest in high-tech
telecommunications to create an information network encompassing people, roads
and vehicles. The objective of this new traffic system is to work toward
solutions for transport problems such as road accidents, congestion and damage
to the environment.
(4) The Android version will be available for download from Google Play from
November 20, and the iOS version is awaiting approval from Apple.
(5) Mazda Safety Technology Website: 
About Mazda 
Mazda Motor Corporation (TSE: 7261) started manufacturing tools in 1929 and
soon branched out into production of trucks for commercial use. In the early
1960s, Mazda launched its first passenger car models and began developing
rotary engines. Still headquartered in Hiroshima in western Japan, Mazda today
ranks as one of Japan's leading automakers, and exports cars to the United
States and Europe for over 30 years. For more information, please visit 
Ms. Mayumi Handa
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