eDiets.com Unveils New, Entertaining Celebrity-Driven Diet Management Platform for People Who Want to Reach for the Stars

eDiets.com Unveils New, Entertaining Celebrity-Driven Diet Management Platform 
for People Who Want to Reach for the Stars 
Powered by FoodCare(R) New eDiets Seamlessly Connects Dieters With
Personalized Nutrition Programs and Celebrities on Powerful Mobile
Platform 
CLEARWATER, FL -- (Marketwired) -- 09/23/13 --  eDiets.com, a brand
of As Seen On TV, Inc. (OTCQB: ASTV) and the leading digital
destination for nutritional products and information, today unveiled
its new technology platform powered by powerful market entrant
FoodCare Inc. eDiets will now offer online weight management and
wellness lifestyle applications and products directly supported by
the hottest celebrities and world-renowned weight loss experts
committed to helping people improve their health and get in shape. 
The new eDiets platform, complete with website and mobile optimized
functionality, highlights the latest celebrity nutrition and trends
and offers a unique approach to diet management, fitness and total
wellness in ways that are both entertaining and informative. Behind
the scenes, eDiets members also receive highly advanced personalized
Nutrition Insights(TM) founded on clinically based dietary
guidelines, with options for direct support and engagement by the
members' own registered dietitian and healthcare team. With the
platform's many social integrations, users are also able to share
their experiences with others through Facebook, Twitter and
Pinterest. 
"This new platform completely redefines the eDiets brand and consumer
experience, bringing new life to a category that has lost touch with
the real needs of dieters today," said Ronald C. Pruett, CEO of As
Seen On TV. "Our recipe for success combines celebrity content,
community, wellness products, and personalized nutrition insights --
what will soon determine the minimum capabilities needed to compete
in this industry."  
Recently, eDiets welcomed back John McGran to serve as Chief Editor.
McGran, who served as Editor-in-Chief for eDiets from 2000-2007, will
share his editorial experience with celebrities and diets to drive
content and community growth. "Health and wellness needs to be made
fun, engaging and rewarding, and we've proven over the years we know
how to do just that," stated John McGran. "Partnering with FoodCare
will enable us to offer consumers the most innovative program on the
market." 
FoodCare, a rapidly emerging healthcare technology startup in the
fields of nutrition-related enterprise software, big data
personalization infrastructure, APIs, and consumer apps, provides the
software infrastructure to power the new eDiets platform. Utilizing
FoodCare's advanced Nutrition Insight(TM) technology, eDiets users
will be able to create highly personalized dietary profiles based on
chronic diseases, disease stages, food intolerances, and personal
preferences (along with the dietary preferences followed by the
celebrities they choose to follow). This new technology will also
translate traditional nutrition fact labels across hundreds of
thousands of restaurant dishes, prepared meals, snacks, recipes,
beverages, vitamins, and supplements, making the new eDiets digital
meal plans specifically attuned to the personal dietary profile of
every member. 
Nationally recognized Registered Dietitian Susan Burke March, a
highly respected weight management and dieting specialist, serves as
eDiets' Chief Nutritionist and oversees development of diet plans.
"The ability for eDiets members to invite their registered dietitians
directly into the nutrition guidance process was a key value driver
offered by FoodCare," said Ms. March. "The fact that registered
dietitians can fine-tune nutrition guidance at the individual human
level, and then instantly re-analyze the entire database and offer
new nutrition insights, is a huge leap forward for the entire
dietetics industry." 
"This release marks a new wave of wellness innovations coming to
market," said Ken Marshall, CEO of FoodCare. "Our technology
represents the future of nutrition education and wellness
transformation, and we sense that first generation nutrition guidance
solutions will quickly become obsolete as leaders like eDiets
redefine the marketplace." 
To set up your own plan on the new eDiets platform, visit:
http://www.eDiets.com 
To follow the latest eDiets social buzz and join in the healthy
conversation, please visit:
 Facebook.com/eDiets 
Twitter.com/eDiets 
Pinterest.com/eDiets 
About As Seen On TV
 As Seen On TV, Inc. (OTCQB: ASTV) is the leading
multichannel distributor of As Seen On TV products and serves up fun
for engaged consumers worldwide. Customers can find 1,500 products
from As Seen On TV in the areas of Household, Kitchen, Outdoor,
Health & Beauty, Fitness, Clothing, Electronics, Toys, Novelty, Pets,
DVDs, and Food. Celebrities and industy experts often endorse AS Seen
On TV products for their inventive nature and utility. For more
information, please visit http://www.AsSeenOnTV.com or follow ASTV
online at Facebook.com/OfficialAsSeenOnTV, @AsSeenOnTV on Twitter and
Pinterest.com/AsSeenOnTVHQ. 
About FoodCare
 FoodCare's enterprise software, big data
personalization infrastructure, APIs and consumer apps help partners
care for their communities by helping the people in them get
personalized Nutrition Insights whenever and wherever they eat.
FoodCare solves challenges associated with nutrition education and
behavior transformation for health condition and community specific
populations by making it easy to understand nutrition needs, and act
to meet those needs. Through FoodCare's Partner Program, any app
developer, healthcare provider, or wellness platform can utilize
FoodCare's infrastructure and data to power nutrition transformation
in their communities. Learn more at http://www.foodcare.com. 
Forward-Looking Statements
 In accordance with the Private Securities
Litigation Reform Act of 1995, we caution you that, whether or not
expressly stated, certain statements made in this news release that
reflect management's expectations regarding future events and
economic performance are forward-looking in nature and, accordingly,
are subject to risks and uncertainties. This information is qualified
in its entirety by cautionary statements and risk factor disclosures
contained in the Company's Securities and Exchange Commission
filings, including the Company's annual report on Form 10-K for the
fiscal year ended March 31, 2013. We caution readers that certain
important factors may have affected and could in the future affect
the Company's actual results and could cause the Company's actual
results for subsequent periods to differ materially from those
expressed in any forward-looking statement made by or on behalf of
the Company. 
Contact
DC Consulting, LLC
407-792-3333
investorinfo@dcconsultingllc.com 
 
 
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