A Book Can Be One Of Your Most Effective Marketing Tools. Transmedia Group To
Present Free Publishing Seminar Featuring Publishing Experts Jerrold R.
Jenkins And Michael Greece 7:30 To 9 AM Thursday, Oct. 10, At Renaissance
BOCA RATON, Fla., Sept. 23, 2013
BOCA RATON, Fla., Sept. 23, 2013 /PRNewswire/ --Even under a blizzard of the
social media, "a book can be one of your most effective marketing tools."
This is the topic of a free publishing seminar presented by TransMedia Group
(www.transmediagroup.com), which will explore the use and value of books as
powerful marketing tools from 7:30 to 9 AM Thursday, Oct. 10 at
theRenaissance Hotel, 2000 NW 19^th St.
Even in a highly digital age, books continue to be a valuable product to
promote corporate or individual brands and influence prospects, clients, and
consumers, said Tom Madden, CEO of TransMedia Group, which has published many
books for clients working with the Jenkins Group in Michigan.
"Books are an enduring and cost-effective way to generate publicity and
credibility and few know as much about this tool as presenters Jerrold Jenkins
and Michael Greece, who've worked with authors in many industries, producing
books that communicate value and increase authority and reach of subject
thought leaders," said Madden, author of Spin Man and King of the Condo.
In this workshop, presenters will provide insights and experiences, covering
the following topics: Return on investment scenarios and marketing
tactics; marketing benefits of books including branding, customer loyalty,
consumer education, speaking platforms, product sales, publicity and
credibility; The marketing value of print vs. digital books; How to design a
book to bring you to a new level of distinction in your field; how to "own the
thinking" and work with a ghostwriter. Samples/case studies of books that
boosted the credibility and business of their author will be presented.
Jenkins is founder and CEO of Jenkins Group and for 25 years has consulted
many publishers, designed and completed book projects for corporate and
individual professional clients. He speaks nationally on the art of
independent publishing and has a popular blog, "Books Are Marketing Tools."
Greece is a senior counselor with The Pollack PR Marketing Group and has
guided successful corporate, B2B, healthcare, consumer and marketing
communications programs for such clients as Coppertone, Ernst & Young,
MetLife, Western Union, and Reed Elsevier. He is an adjunct professor of
public relations at NYU.
To register, contact Holly White at email@example.com;
Media contact: Adrienne Mazzone 561-750-9800 x210;
SOURCE TransMedia Group
Press spacebar to pause and continue. Press esc to stop.