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Premier Holding Corporation Announces Initiation of International Strategy


Premier Holding Corporation Announces Initiation of International Strategy

PRHL Set to Deploy the E-Series Technology First in Asia; Seeking Strategic Partner

TUSTIN, CA -- (Marketwired) -- 09/23/13 -- Premier Holding Corporation (OTCQB: PRHL) today announced that it set in place the necessary infrastructure to begin phase one of its strategic plan to deploy the E-Series technology internationally. The E-Series is currently marketed in the U.S. by PRHL's subsidiary, E3 - Energy Efficiency Experts. This technology has recently been adapted to accommodate the vast majority of electrical power found around the world, including a 50hz version, and an international patent and certification strategy has been initiated.

The E-series Lighting Control saves from 25 percent to in excess of 35 percent of the power it takes to operate existing HID lamps. The company previously had announced savings experienced by Nestles, Disney and Stations Casino with E-Series Technology. HID lamps are experiencing a resurgence as the industry realizes that they are the most efficient lamp for the environments they most commonly serve, i.e. very high ceilings, poles and locations with high lumen requirements. The E-Series makes the most efficient lamps for these applications even more efficient.

President and CEO of Premier, Randall Letcavage, stated, "We are very excited to launch this next step in the expansion of the technology's market. We are now opening discussions with strategic partners to assemble the product in-country, and represent it to resellers and direct customers. The first market we are pursuing is Asia, for obvious reasons, including the explosive growth rates and infrastructure upgrades taking place there."

The E-Series, being an upgrade to existing HID lighting systems, is a fraction of the cost of emerging alternatives and comes with a decades-long track record of success, and the added benefit that it is installed in less than a day. The technology provides added life to existing lighting systems while providing exceptional efficiencies.

The product has been specifically designed for assembly in a target country, with the ability to modify it for any unique circumstance that the given country may require. The systems are in place to replicate manufacturing and sales in almost any country, and to do so in multiple countries simultaneously.

Premier is opening discussions with various qualified candidates in Asia to both assemble the product and represent it in the market. All interested candidates should contact Lawrence Young at PRHL at (949) 260-8070 or Lyoung@prhlcorp.com.

Premier Holding Corp. Safe Harbor

This press release contains certain statements that may include "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects," "anticipate," "optimistic," "intend," "will" or other similar expressions. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website at http://www.sec.gov. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under applicable securities laws, the Company does not assume a duty to update these forward-looking statements.

About Premier Holding Corporation

The Company provides financial support and management expertise, which includes access to capital, financing, legal, insurance, mergers, acquisitions, joint ventures and management strategies. The Company also intends to acquire clean technology companies and/or green products and services that are accretive and that can be seamlessly integrated and utilize the overall economics of such products and services for the benefit of its customers. Through subsidiaries we offer renewable energy production, energy efficiency products and services to commercial middle-market companies, Fortune 500 brands, developers and management companies of large-scale residential developments. Additional integrated business offerings include direct energy services as power purchase agreements (PPAs), energy financing and leasing of generation programs in urban and rural real estate environments, lighting efficiency systems and refrigeration systems. For more information visit PRHL Investors Relations: www.prhlcorp.com.

For general information contact:

Connie Absher at (949) 260-8070 or cabsher@icapadvisory.com

MEDIA CONTACT Ashley Marx SocialRadius amarx@socialradius.com

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