Dearfoams Launches Campus Challenge Contest in Search of America's Most
Stylish and Comfortable College Guys
National photo contest invites college guys to show off their slippers for the
chance to win cash
PICKERINGTON, Ohio, Sept. 23, 2013
PICKERINGTON, Ohio, Sept. 23, 2013 /PRNewswire/ -- The search is on! Today
marks the launch of Dearfoams' Campus Challenge, a nationwide search for
college guys who refuse to sacrifice style for comfort.
Between September 23 and October 18, guys 18 years of age or older and
currently enrolled in college can visit DearfoamsCampusChallenge.com to upload
a photo of themselves in their favorite pair of slippers and an outfit that
defines their casual "campus style." Beginning October 21, the public will
have two weeks to vote on its favorite photos. Guys who submit the top 10 most
popular photos (as determined by public vote) each will win $500. Dearfoams
also will select one lucky guy out of that group to win the Grand Prize of
Dearfoams' launched the Campus Challenge to raise awareness of the company's
new line of men's slippers, debuting this fall in select nationwide retailers
and on Dearfoams.com. Understanding men's desire to be fashion-forward while
remaining comfortable, the new line pairs the latest trends in men's style
with the comfort synonymous with the Dearfoams brand.
"Just as consumers' tastes and needs change, we're constantly evolving our
brand offerings while building on the foundation of comfort we've established
over the years," said Nancy Coons, Business Unit President, Dearfoams. "Our
team travels the world observing fashion trends and developing new technology
for our slippers. We're excited to see their work come to life in our new
Dearfoams feel like a slipper, but wear like a shoe, with outdoor-ready
outsoles these slippers are the anytime, anywhere footwear of choice.
For official rules and more information about Dearfoams' Campus Challenge,
please visit DearfoamsCampusChallenge.com.
Dearfoams is one of the world's most recognized comfort lifestyle brands. They
know a thing or two about comfort and have been perfecting it since 1947. They
are innovators in the slippers they produce and over a billion consumers love
them for their comfort, style, functionality and quality. Dearfoams has
extended those same quality attributes into sleepwear and cold weather
accessories, which include hats, scarves and gloves. Dearfoams products are
sold throughout North America in leading department stores and specialty
retailers, on Dearfoams.com, and in select international markets.
About RG Barry
RG Barry Brands develops accessories brands that provide fashionable,
solution-oriented products for a great life. Our brands include Dearfoams
slippers, baggallini handbags, totes and travel accessories, Foot Petals
premium insoles and comfort products, Kiva and Mosey. To learn more, visit us
Contact: Erica Dann, Dearfoams, (614) 729-7127, EDann@rgbarry.com; Jon Gray,
FleishmanHillard, (816) 512-2436, firstname.lastname@example.org
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