STMicroelectronics: MEMS Accelerometer from STMicroelectronics Is Part of Newly Launched Brain Sentry Impact Sensor Practical impact sensor identifies players who have received hits to the head and should be further evaluated for possible concussion Geneva, September 23, 2013 - STMicroelectronics (NYSE: STM), a global semiconductor leader serving customers across the spectrum of electronics applications, today announced that the just-launched Brain Sentry Impact Sensor(TM), a lightweight helmet-mounted impact-monitoring device, uses ST's MEMS accelerometer to monitor head impacts that may cause concussions or other brain injuries. ST's low-power, high-g tri-axial accelerometer integrated in the Brain Sentry Impact Sensor accurately measures acceleration in all directions produced by collisions. The data collected and reported by the Brain Sentry Impact Sensor allows coaches, trainers and doctors to monitor players after every hit, with the goal of identifying players who should be further evaluated and reducing the number of sports-related brain injuries. "The risk of concussion increases as the acceleration experienced by an athlete's head increases," said Greg Merril, co-founder and CEO of Brain Sentry. "Our goal with the Brain Sentry Impact Sensor is to optimize the ability to predict injury, and the ST MEMS accelerometer's high degree of accuracy is critical to the achievement of that goal." The small size of the ST MEMS accelerometer has enabled Brain Sentry to produce a light (1-oz) compact device that simply sticks to the back of any helmet. The accelerometer's low power consumption with the sophisticated battery-life management system developed by Brain Sentry ensures the impact sensor can be used for a full year without charging. The device is also fully sealed and waterproof. "The ability to quickly assess the impact of a hit or collision during a game or practice is important in order to ensure the safety of the athlete. Brain Sentry's choice of our MEMS accelerometer demonstrates how effectively we have collaborated with them to track impact and report that data quickly and accurately," Benedetto Vigna, Executive Vice President and General Manager, Analog, MEMS and Sensors Group at STMicroelectronics. "The intelligence of the Brain Sentry Impact Sensor is based on over 10 years of research into the correlation of head acceleration and clinical findings of concussions and we are proud that our MEMS device has met the stringent requirements of the application that aids in the efforts to safeguard the well-being of athletes." Brain Sentry's initial focus is to provide sensors for the three most popular helmeted contact sports: football, hockey and lacrosse. Brain Sentry is also developing sensors for biking, alpine, and other helmeted activities. The Brain Sentry Impact Sensor is now available for purchase by youth sports associations, leagues, teams and parents at www.brainsentry.com. About STMicroelectronics ST is a global leader in the semiconductor market serving customers across the spectrum of sense and power and automotive products and embedded processing solutions. From energy management and savings to trust and data security, from healthcare and wellness to smart consumer devices, in the home, car and office, at work and at play, ST is found everywhere microelectronics make a positive and innovative contribution to people's life. By getting more from technology to get more from life, ST stands for life.augmented. In 2012, the Company's net revenues were $8.49 billion. Further information on ST can be found at www.st.com. For Press Information Contact: STMicroelectronics Michael Markowitz Director Technical Media Relations +1 781 591 0354 firstname.lastname@example.org ST MEMS in Brain Sentry Impact Sensor ST MEMS in Brain Sentry Impact Sensor_IMAGE ------------------------------------------------------------------------------ This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients. The owner of this announcement warrants that: (i) the releases contained herein are protected by copyright and other applicable laws; and (ii) they are solely responsible for the content, accuracy and originality of the information contained therein. Source: STMicroelectronics via Thomson Reuters ONE HUG#1730774
STMicroelectronics: MEMS Accelerometer from STMicroelectronics Is Part of Newly Launched Brain Sentry Impact Sensor
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