Caterpillar Foundation Names Frequency540 Agency Partner For Social Innovation Work

Caterpillar Foundation Names Frequency540 Agency Partner For Social Innovation
                                     Work

PR Newswire

CHICAGO, Sept. 23, 2013

CHICAGO, Sept. 23, 2013 /PRNewswire/ --Frequency540 (FQ540), an independent
Chicago-based agency, has been selected by the Caterpillar Foundation to lead
the foundation's social innovation strategy and development and
communications.

FQ540's team, led by Andrew Swinand, Charlie Stone, David Friedman, Kelly
Twohig and Dominic Lee, will help lead the charge on brand films and key
cause-marketing engagements. The partnership is designed to demonstrate the
collective impact of the Caterpillar Foundation's multi-million dollar efforts
to alleviate poverty worldwide through programs that educate girls and women
in the areas of education, economic opportunity and the environment.

Additionally, independent data and analytics firm Cardinal Path – a fellow
Abundant Venture Partners' portfolio company – will be partnering with
Frequency540 to inform creative strategy and content evaluation through
precise data analysis including SEO consultancy and advanced analytics
support.

"We are very excited to partner with such an esteemed company as Caterpillar
on behalf of their foundation," said Andrew Swinand, CEO, Frequency540. "There
has never been a more critical time for foundations to leverage the endless
amount of data across all channels to inform their marketing approach and
creative strategy; every dollar needs to count."

"We were impressed with FQ540's unique positioning in the marketplace as a
creative agency dedicated to helping our strategy develop and grow –
ultimately, increasing our brand reputation," said Michele Sullivan,
Caterpillar Foundation President. "We're looking forward to telling the story
of the Caterpillar Foundation and helping create real change in the world
throughout this process."

FREQUENCY540
Headquartered in Chicago, Illinois, Frequency540 (FQ540) is an independent
agency, part of the Abundant Venture Partners portfolio. Since 2012, FQ540 has
been helping brands be optimally seen by understanding consumers' passions
through behavioral analytics, by discovering and defining a brand's true
purpose, by telling stories through compelling owned content, and by
accelerating ideas to create social change. FQ540 aligns a brand's Purpose,
Passion, and Product to create prosperity for all. Named for a frequency of
540 hertz – the optimal to be seen by the human eye – FQ540 strives to create
an optimal environment for our people and partners to thrive. For more
information, visit: http://www.fq540.com/

CATERPILLAR FOUNDATION
Caterpillar Inc. supports the philanthropic efforts of the Caterpillar
Foundation. Founded in 1952, the Caterpillar Foundation has contributed more
than $550 million to help make sustainable progress possible around the world
by providing program support in the areas of environmental sustainability,
access to education and basic human needs. To learn more, please visit:
www.caterpillar.com/Foundation

SOURCE Frequency540

Website: http://fq540.com
Contact: Tabitha Dosch, Frequency540, tabitha.dosch@fq540.com, +1-217-766-2263
or Jennifer Zammuto, Caterpillar Foundation, Zammuto_Jennifer_L@cat.com,
+1-309-675-4464