Berry Plastics Introduces Patent Pending VersaliteTM Technology through Launch of Fully Recyclable to-go Cup with Thermal

  Berry Plastics Introduces Patent Pending VersaliteTM Technology through
  Launch of Fully Recyclable to-go Cup with Thermal Management Capabilities

Technology Revolutionizes to-go Cup Industry Providing Consumers a Recyclable
                      Solution with Superior Performance

Business Wire

EVANSVILLE, Ind. -- September 23, 2013

Berry Plastics Group, Inc. (NYSE: BERY) today proudly introduces Versalite^TM,
a revolutionary fully-recyclable thermal management packaging solution. The
Company is launching the #5 plastic polypropylene-based Versalite technology
in the form of hot and cold to-go cups. As a to-go cup, Versalite delivers
excellent performance, a positive consumer experience, and environmental
advantages over many competing to-go cups.

Versalite - Experience Responsible Innovation (Photo: Business Wire)

Versalite - Experience Responsible Innovation (Photo: Business Wire)

“The launch of the Versalite cup undoubtedly marks an extremely important day
in the history of Berry Plastics; but, more importantly it is a significant
milestone for both the plastics industry and the to-go beverage packaging
market,” said Jon Rich, Chairman and CEO of Berry Plastics. “The Versalite cup
creates the solution consumers have been seeking – a to-go cup that is
recyclable and durable, all the while helping to keep their beverage hot or
cold for extended periods.”

Berry Plastics is dedicated to creating real solutions for its customers and
the industries it serves. The Company conducted in-depth consumer and market
research and integrated this insight into the Versalite cup.

“Current to-go cups are made from a myriad of singular and combined substrates
including foam, plastic, and paper. Unfortunately, none of the cups currently
in the market offer a combination of all of the features consumers are looking
for,” explained Adam Unfried, President of Berry Plastics’ Rigid Open Top
Division. “Recognizing this void in the marketplace, we set out to develop a
cup that provided  a superior consumer experience, while being recyclable.”

“During the developmental and trial stages, we worked with several companies
in the recycling industry to verify Versalite’s recyclability, and also
conducted multiple consumer insight studies,” explained Jason Paladino, Berry
Plastics’ Vice President of Research and Development. “During these tests, 8
out of 10 participants who tested the Versalite cup gave it a significantly
higher overall rating than the other cups tested. We know consumers want to do
the right thing when it comes to the environment, and with Versalite, we’re
making it easy.”

About Berry Plastics
Berry Plastics Group, Inc. is a leading provider of value-added plastic
consumer packaging and engineered materials delivering high-quality customized
solutions to our customers with annual net sales of $4.8 billion in fiscal
2012. With world headquarters in Evansville, Indiana, the Company’s common
stock is listed on the New York Stock Exchange under the ticker symbol BERY.
For additional information, visit the Company’s website at

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Berry Plastics Group, Inc.
Media Contact:
Eva Schmitz, 812-306-2424
Investor Contact:
Dustin Stilwell, 812-306-2964
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