DTS8 Coffee Company, Ltd. Introduces Don Manuel(R) Coffee at Maple Leaf Ball in Shanghai, China

DTS8 Coffee Company, Ltd. Introduces Don Manuel(R) Coffee at Maple Leaf Ball in 
Shanghai, China 
STATEN ISLAND, NY -- (Marketwired) -- 09/23/13 --  Coffee Holding
Co., Inc. ("Coffee Holding") (NASDAQ: JVA) today announced that DTS8
Coffee Company, Ltd. ("DTS8 Coffee") introduced the Don Manuel(R)
brand of 100% Colombian coffee for sale in the Shanghai market at the
6th Annual Maple Leaf Ball on September 21, 2013, hosted by the
Canadian Chamber of Commerce at the Grand Hyatt hotel in Shanghai,
Andrew Gordon, President and CEO of Coffee Holding said, "We are
excited about this opportunity to partner with DTS8 Coffee in
expanding our Don Manuel(R) 100% Colombian coffee into the developing
coffee markets of the Pacific Rim. We believe that through DTS8
Coffee's innate experience in these markets they will be able to
introduce this premium coffee to a host of new coffee drinkers which
will, in the long run, create a strong loyal customer base for our
Don Manuel(R) coffee is artisan roasted by DTS8 Coffee under strict
standards, ensuring that every cup offers a rich, full bodied coffee
with chocolate flavors, sweet-toned syrupy notes, and a smooth, clean
Sean Tan, CEO of DTS8 Coffee stated, "China is an emerging market for
gourmet coffee and demand is growing. Increasing disposable income
among the young urban population and adoption of the affluent
lifestyle are key drivers behind the growing demand for premium fresh
roasted coffees like Don Manuel(R), an upscale quality product in
United States." 
DTS8 holds an exclusive license from Coffee Holding, to roast,
market, and sell this established 100% Colombian Arabica coffee in
China, as well as in Taiwan, Hong Kong, Macau, Malaysia, Singapore,
Brunei, Thailand, Vietnam, Cambodia, Laos, Philippines, Myanmar,
Indonesia and East Timor. 
About Coffee Holding 
Coffee Holding is a leading integrated wholesale coffee roaster and
dealer in the United States and one of the few coffee companies that
offers a broad array of coffee products across the entire spectrum of
consumer tastes, preferences and price points. Coffee Holding has
been a family-operated business for three generations and has
remained profitable through varying cycles in the coffee industry and
the economy. Coffee Holding's private label and branded coffee
products are sold throughout the United States, Canada and abroad to
supermarkets, wholesalers, and individually owned and multi-unit
retail customers. 
About DTS8 Coffee 
DTS8 Coffee is a purveyor of gourmet roasted coffee in China. DTS8
roasts, markets and wholesales the "DTS8 Premium", "Single Origin
Premium", "Don Manuel", and "Private Label" brands in Shanghai and
others areas of China. DTS8 coffees are well regarded by consumers
for their uniqueness, consistency and special flavor characteristics
and are sold through distribution channels reaching consumers at
restaurants, multi-location coffee shops and offices.  
Any statements that are not historical facts contained in this
release are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995, including
statements regarding demand and sales of Don Manuel(R) coffee. We
have based these forward-looking statements upon information
available to management as of the date of this release and
management's expectations and projections about certain future
events. It is possible that the assumptions made by management for
purposes of such statements may not materialize. Actual results may
differ materially from those projected or implied in any
forward-looking statements. Such statements may involve risks and
uncertainties, including but not limited to those relating to product
demand, coffee prices, pricing of our products, market acceptance,
the effect of economic conditions, intellectual property rights, the
outcome of competitive products, risks in product development, the
results of financing efforts, the ability to complete transactions,
and other factors discussed from time to time in our Securities and
Exchange Commission filings. We undertake no obligation to update or
revise any forward-looking statement for events or circumstances
after the date on which such statement is made. 
Coffee Holding Co., Inc.
Andrew Gordon
President & CEO
(718) 832-0800 
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