Top Brands Converge on BLE 2013

                       Top Brands Converge on BLE 2013

PR Newswire

LONDON, Sept. 23, 2013

LONDON, Sept. 23, 2013 /PRNewswire/ --BLE 2013, Europe's largest and most
prestigious licensing event, is preparing to unveil its new Brands Zone, where
some of the world's leading sport, fashion and lifestyle brands will exhibit
in order to meet retailers, manufacturers and other potential licensing

Newly signed exhibitors include Arsenal Football Club; Automobili Lamborghini
S.p.A.; Extreme Sports Company; FIFA; Major League Baseball; Playboy
Enterprises and PUMA SE.

They join adidas-A.C. Milan; adidas-Real Madrid; Manchester United
Merchandising Ltd; Chupa Chups; NBA Europe; The Royal Ballet; Discovery; Maui
& Sons and more. In addition specialist brand licensing agencies will
represent giants such as Coca Cola; Jelly Belly, Budweiser, Chewits, Slazenger
and Aquascutum. The guitar brand, Fender, will be represented on the show
floor for the first time. High profile heritage and non-profit brands include
The National Trust, WWF and the Victoria and Albert Museum. From Mini to
Mercedes, Neil Diamond to Marilyn Monroe, there is a match for everyone.

Darren Brechin, BLE Event Director, said: "Zoning BLE into three distinct
areas will enable visitors to navigate the show more easily than ever before.
We are very excited to have been able to attract so many strong consumer
brands and we welcome them to the show this year. We are sure they will make
successful new partnerships with retailers, manufacturers and licensees. If
you want to work with them, you must come to BLE."

Brand Licensing Europe 2013 takes place from 15 – 17 October 2013 at London's
Olympia. For more information please visit

Notes to editors:

About Brand Licensing Europe

Brand Licensing Europe 2013 ( takes place from 15-17
October 2013 at Olympia, London. It is the only pan-European event dedicated
to licensing and brand extension. Now in its 15^th successful year, Brand
Licensing Europe 2012 hosted 284 exhibitors and 6,875 visitors from 73

About Advanstar Licensing Group

Advanstar Communications Inc. (, producer of Licensing Expo
and Brand Licensing Europe, is a leading worldwide media company providing
integrated marketing solutions for fashion, life sciences and power sports
industries. Advanstar serves business professionals and consumers in these
industries with its portfolio of 147 events, 68 publications and directories,
267 electronic products and web sites, as well as educational and direct
marketing products and services. Market leading brands and a commitment to
delivering innovation, quality products and services enable Advanstar to
"connect our customers with theirs". Advanstar has approximately 1,000
employees and currently operates from multiple offices in North America and

SOURCE Advanstar Communications Inc.

Contact: Sam Phillips,, +44 (0)7714 236545
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