Nissan To Become Exclusive Automotive Launch Partner For Apple iTunes Radio
NASHVILLE, Tenn., Sept. 23, 2013
NASHVILLE, Tenn., Sept. 23, 2013 /PRNewswire/ --
oNissan announces first-year partnership commitment for iAd on iTunes
Radio, becomes exclusive automotive partner through 2013
oUnique content available across Apple TV, iPhone, iPad,iPod touch, Mac
oWill create special "newsworthy moments" content in support of the
roll-out of the upcoming 2014 Nissan Rogue and ongoing Nissan Heisman
oNissan Versa Note and Nissan LEAF also supported with custom iTunes Radio
Nissan today announced that it will serve as the exclusive automotive partner
for the launch of Apple's iTunes Radio, taking advantage of new creative
formats, including audio and video, across Apple TV, iPhone, iPad, iPod touch,
Mac and PC. Among the first Nissan vehicles to be highlighted with unique
iTunes Radio materials are the upcoming, totally resigned 2014 Nissan Rogue
compact SUV, the all-new 2014 Nissan Versa Note and the hot-selling Nissan
LEAF electric vehicle.
(Logo: http://photos.prnewswire.com/prnh/20080506/NISSANWORDMARKLOGO )
"We see iTunes Radio as an integral part of our new vehicle launches and 'big
moments,' riding the wave of interest and usage of this exciting new service
to maximize exposure of Nissan's new models," said Jon Brancheau, vice
president, Marketing, Nissan North America, Inc. "We're also adding iAd on
iTunes Radio as a critical platform in support of ongoing campaigns, such as
our college football and Heisman Trophy Tour initiatives. It's a great way for
Nissan to reach the right audiences in the right markets."
The campaign theme for the all-new 2014 Nissan Rogue is "Make the Ordinary
Extraordinary." The marketing efforts are designed to drive reservations for
the vehicle, which goes on sale at Nissan dealers nationwide in November.
Rogue's presence on iTunes Radio is a major part of this effort.
"Nissan, as a brand also known for innovation, is proud to support iTunes
Radio from the very beginning, with content relevant to consumers' interests,"
added Brancheau. "We see iTunes Radio being a huge success and we look forward
to delivering amazing brand experiences to this exciting new audience."
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering,
consumer and corporate financing, sales and marketing, distribution and
manufacturing. Nissan is dedicated to improving the environment under the
Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the
Year in 2010, 2011, 2012 and 2013 by the U.S Environmental Protection Agency.
More information on Nissan in North America and the complete line of Nissan
and Infiniti vehicles can be found online at
www.NissanUSA.comandwww.InfinitiUSA.com, or visit the Americas media sites
NissanNews.com and InfinitiNews.com.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is
headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance.
Operating with more than 236,000 employees globally, Nissan sold more than 4.9
million vehicles and generated revenue of 9.6 trillion yen (USD 116.16
billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60
models under the Nissan and Infiniti brands.
In 2010, Nissan introduced the Nissan LEAF, and continues to lead in
zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle
launched globally, is now the best-selling EV in history. For more information
on our products, services and commitment to sustainable mobility, visit our
website at http://www.nissan-global.com/EN/.
SOURCE Nissan Americas
Contact: Media: Josh Clifton, Product Communications, Nissan North America,
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