eDiets.com Unveils New, Entertaining Celebrity-Driven Diet Management Platform for People Who Want to Reach for the Stars

eDiets.com Unveils New, Entertaining Celebrity-Driven Diet Management Platform
                  for People Who Want to Reach for the Stars

Powered By FoodCare® New eDiets Seamlessly Connects Dieters with Personalized
Nutrition Programs and Celebrities on Powerful Mobile Platform

PR Newswire

CLEARWATER, Florida, September 23, 2013

CLEARWATER, Florida, September 23, 2013 /PRNewswire/ --

eDiets.com, a brand of As Seen On TV, Inc. (OTCQB: ASTV) and the leading
digital destination for nutritional products and information, today unveiled
its new technology platform powered by powerful market entrant FoodCare Inc.
eDiets will now offer online weight management and wellness lifestyle
applications and products directly supported by the hottest celebrities and
world-renowned weight loss experts committed to helping people improve their
health and get in shape.

The new eDiets platform, complete with website and mobile optimized
functionality, highlights the latest celebrity nutrition and trends and offers
a unique approach to diet management, fitness and total wellness in ways that
are both entertaining and informative. Behind the scenes, eDiets members also
receive highly advanced personalized Nutrition Insights™ founded on clinically
based dietary guidelines, with options for direct support and engagement by
the members' own registered dietitian and healthcare team. With the platform's
many social integrations, users are also able to share their experiences with
others through Facebook, Twitter and Pinterest.

"This new platform completely redefines the eDiets brand and consumer
experience, bringing new life to a category that has lost touch with the real
needs of dieters today," said Ronald C. Pruett, CEO of As Seen On TV. "Our
recipe for success combines celebrity content, community, wellness products,
and personalized nutrition insights - what will soon determine the minimum
capabilities needed to compete in this industry." 

Recently, eDiets welcomed back John McGran to serve as Chief Editor. McGran,
who served as Editor-in-Chief for eDiets from 2000-2007, will share his
editorial experience with celebrities and diets to drive content and community
growth. "Health and wellness needs to be made fun, engaging and rewarding, and
we've proven over the years we know how to do just that," stated John McGran.
"Partnering with FoodCare will enable us to offer consumers the most
innovative program on the market."

FoodCare, a rapidly emerging healthcare technology startup in the fields of
nutrition-related enterprise software, big data personalization
infrastructure, APIs, and consumer apps, provides the software infrastructure
to power the new eDiets platform. Utilizing FoodCare's advanced Nutrition
Insight™ technology, eDiets users will be able to create highly personalized
dietary profiles based on chronic diseases, disease stages, food intolerances,
and personal preferences (along with the dietary preferences followed by the
celebrities they choose to follow). This new technology will also translate
traditional nutrition fact labels across hundreds of thousands of restaurant
dishes, prepared meals, snacks, recipes, beverages, vitamins, and supplements,
making the new eDiets digital meal plans specifically attuned to the personal
dietary profile of every member.

Nationally recognized Registered Dietitian Susan Burke March, a highly
respected weight management and dieting specialist, serves as eDiets' Chief
Nutritionist and oversees development of diet plans. "The ability for eDiets
members to invite their registered dietitians directly into the nutrition
guidance process was a key value driver offered by FoodCare," said Ms. March.
"The fact that registered dietitians can fine-tune nutrition guidance at the
individual human level, and then instantly re-analyze the entire database and
offer new nutrition insights, is a huge leap forward for the entire dietetics

"This release marks a new wave of wellness innovations coming to market," said
Ken Marshall, CEO of FoodCare. "Our technology represents the future of
nutrition education and wellness transformation, and we sense that first
generation nutrition guidance solutions will quickly become obsolete as
leaders like eDiets redefine the marketplace."

To set up your own plan on the new eDiets platform, visit:

To follow the latest eDiets social buzz and join in the healthy conversation,
please visit:

About As Seen On TV

As Seen On TV, Inc. (OTCQB:ASTV) is the leading multichannel distributor of As
Seen On TV products and serves up fun for engaged consumers worldwide.
Customers can find 1,500 products from As Seen On TV in the areas of
Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics,
Toys, Novelty, Pets, DVDs, and Food. Celebrities and industy experts often
endorse AS Seen On TV products for their inventive nature and utility. For
more information, please visit http://www.AsSeenOnTV.com or follow ASTV online
at Facebook.com/OfficialAsSeenOnTV, @AsSeenOnTV on Twitter and

About FoodCare

FoodCare's enterprise software, big data personalization infrastructure, APIs
and consumer apps help partners care for their communities by helping the
people in them get personalized Nutrition Insights whenever and wherever they
eat.FoodCare solves challenges associated with nutrition education and
behavior transformation for health condition and community specific
populations by making it easy to understand nutrition needs, and act to meet
those needs.Through FoodCare's Partner Program, any app developer, healthcare
provider, or wellness platform can utilize FoodCare's infrastructure and data
to power nutrition transformation in their communities.Learn more at

Forward-Looking Statements

In accordance with the Private Securities Litigation Reform Act of 1995, we
caution you that, whether or not expressly stated, certain statements made in
this news release that reflect management's expectations regarding future
events and economic performance are forward-looking in nature and,
accordingly, are subject to risks and uncertainties. This information is
qualified in its entirety by cautionary statements and risk factor disclosures
contained in the Company's Securities and Exchange Commission filings,
including the Company's annual report on Form 10-K for the fiscal year ended
March 31, 2013. We caution readers that certain important factors may have
affected and could in the future affect the Company's actual results and could
cause the Company's actual results for subsequent periods to differ materially
from those expressed in any forward-looking statement made by or on behalf of
the Company.

Press Contact:
Sparkpr for As Seen On TV


SOURCE As Seen On TV Inc
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