Victory Electronic Cigarettes Featured on Bloomberg, FOX, ABC and Howard Stern Show

Victory Electronic Cigarettes Featured on Bloomberg, FOX, ABC and Howard Stern 
CEO Brent Willis on a Mission to Save Lives One Smoker at a Time 
SPRING LAKE, MICHIGAN -- (Marketwired) -- 09/23/13 -- Victory
Electronic Cigarettes Corporation (OTCBB:ECIG) is dedicated to
providing a cleaner and healthier alternative to smoking and to
empowering smokers to regain their freedom. Over the past week the
Company's CEO, Brent Willis, embarked on a national media tour which
kicked off in New York City where he provided insight into the
electronic cigarette category and Victory's rapid growth. 
The week began with a local interview on ABC TV's WZZM. Victory's
employees, integrated supply chain operations, and growth
opportunities were all highlighted with a lot of excitement being
generated for a local Michigan business making a difference, creating
employment, and becoming a global industry leader. Click here to
watch the video. 
Following ABC, Brent sat down for a live interview on the Howard
Stern Show on Sirius XM radio where he was interviewed by business
show host, Jon Lieberman. The two discussed the smoking cessation
benefits of electronic cigarettes, which was corroborated by industry
experts that were also on the call. Listeners had an opportunity to
call in with their questions that both Brent and Jon fielded. Howard
Stern's show attracts over 12 million listeners per week. 
The Howard Stern Show was followed by local newspaper interest
stories and then a live interview on Bloomberg Television's Street
Smart. Brent spoke with Trish Regan and Adam Johnson on using
e-cigarettes as a way to quit smoking, Victory's mission to help
people stop smoking and Brent's personal reason for getting involved
with the company, because of the loss of his father due to lung
cancer. Click here to watch the video. 
The week closed off with an appearance on Fox Business Network's
Varney & Co. where Brent discussed electronic cigarette regulation,
smoking statistics and the benefits of electronic cigarettes over
traditional cigarettes with Stuart Varney. The program airs daily and
averages 99,000 total viewers. Click here to watch the video. 
"Victory was happy to be called upon to bring the facts of the
industry to light and to empower smokers to regain their freedom with
electronic cigarettes. As an emerging leader in the electronic
cigarette industry, Victory (OTCBB:ECIG) provided the insight into
how impending regulation should be shaped so as not to dissuade the
more than 90 million smokers in the United States from seeking a
healthier and cleaner alternative to tobacco," commented Brent Willis
CEO of Victory. 
About Victory 
Victory Electronic Cigarettes is dedicated to providing a cleaner and
healthier alternative to smoking for all and intends to empower
smokers to regain their freedom. Victory is one of the leading
companies in this rapidly emerging and fast-growing market. The
Company began online sales in 2012 and expanded to retail early in
2013. Victory offers consumers a full product portfolio that
incorporates the highest quality and latest technology, and has been
rated as superior in real tobacco taste amongst major brands.
Recently public, Victory's experienced, new management team is
positioned to leverage its clearly differentiated and well-recognized
brand, established online presence, and low-cost infrastructure to
accelerate growth and drive significant value for its shareholders. 
This press release contains forward-looking statements reflecting
management's current expectations regarding future results of
operations, economic performance, financial condition and
achievements of Victory, including statements regarding Victory's
expectation to see continued growth. The forward-looking statements
are based on the assumption that operating performance and results
will continue to materialize consistent with recent trends.
Management believes these assumptions to be reasonable but there is
no assurance that they will prove to be accurate. Forward-looking
statements, specifically those concerning future performance are
subject to certain risks and uncertainties, and actual results may
differ materially. These risks and uncertainties include: Victory's
reliance on additional financing, as Victory has not achieve
profitability; risks associated with Victory's products, including
that they may pose a health risk; governmental regulations may impact
Victory's business; the market or consumers may not accept Victory's
products; Victory relies on a single class of products; existing or
pending patents may affect Victory's business; and other factors
disclosed in the Company's filings with the Securities and Exchange
Commission. Unless required by applicable law, Victory undertakes no
obligation to update or revise any forward-looking statements.
Partner, ICR, Inc.
James Palczynski
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