ReachLocal Launches Small Business Marketing System to Attract, Capture and Convert More Customers

  ReachLocal Launches Small Business Marketing System to Attract, Capture and
  Convert More Customers

  ReachEdge includes a smart website, easy-to-use lead management software,
       innovative tracking technology and a powerful mobile application

Business Wire

WOODLAND HILLS, Calif. -- September 23, 2013

ReachLocal, Inc. (NASDAQ:RLOC), a leader in powering local online marketing
for small-to-medium sized businesses (SMBs), today announced the general
availability in the United States of ReachEdge, an easy to implement marketing
system that helps SMBs get more customers from their marketing spend.
ReachEdge is a key component of ReachLocal’s new marketing and commerce
Software-as-a-Service (SaaS) suite of products, which help local merchants
digitize their businesses, operate more efficiently, and maximize the return
on their investments.

So many business owners make significant investments in online marketing and
advertising, only to have the majority of their leads slip through the cracks.
If they don’t have a website that engages visitors and turns them into leads,
don’t have a mobile website, don’t quickly respond to new leads, routinely
follow up with their best leads, or know which of their marketing campaigns
are working, they are likely wasting those investments. ReachEdge is a
comprehensive marketing system that gives business owners the tools and
support they need to get the most out of their marketing dollars. It combines
a smart website, easy-to-use lead management software and a powerful mobile
application that work together to help SMBs convert more visitors into leads
and more leads into customers.

“We help tens of thousands of SMBs market their businesses online, so we see
firsthand how difficult it can be for these merchants to convert website
visitors into leads and then convert those leads into customers,” said Chief
Product Officer Kris Barton. “Roughly three-out-of-four Internet leads fall
through the cracks because businesses don’t have a website that captures
contacts nor simple tools for lead conversion. Realizing these challenges, we
created a simple solution that automates the entire process for business

The foundation of the ReachEdge system is a customized website designed to
convert visitors into leads by maximizing search engine discovery and visitor
engagement. ReachEdge further facilitates lead conversion by sending automated
staff reminders, including full lead details and call recordings, via text
message, email or mobile app, which helps ensure no leads go unseen or
unaddressed. The system also automatically sends a series of customized
marketing emails to prospects to keep the merchant top of mind until they are
ready to buy. Finally, the tracking technology included in ReachEdge captures
the unique online source of each lead, empowering business owners by providing
insight into which marketing channels are generating the most customers.
Businesses can now spend their marketing dollars more efficiently and focus on
the activities that yield the most new customers.

ReachEdge product features:

  *Smart Website

       *Professionally designed incorporating best practices for lead
       *Optimized version for smartphones and tablets
       *Custom content creation
       *Advanced capture technology (tracking phone numbers, automatic
         contact information capture)
       *Integrated with social media presence
       *Search engine optimized content and features
       *Self-service updates
       *Optional live chat module

  *Lead Management Software

       *Real-time notification of new contacts via text message, email or
         mobile app alert
       *Call recording
       *One-touch lead classification that kicks off automated marketing
       *Automated lead list building
       *Reminder notifications of active leads
       *Custom, branded lead nurturing emails

  *Mobile Application

       *Prioritized list of new contacts and active leads requiring follow-up
       *Full information on each lead including call-recordings and
         email/form details
       *Lead source and engagement reports
       *Closed loop reporting on revenue driven by each marketing source
       *Detailed performance reports available via web portal

For nearly a decade, ReachLocal has helped local businesses acquire customers
online, delivering more than 110 million leads to customers in 15 countries
through its lead generation products: ReachSearch, ReachDisplay, ReachCast and
ReachRetargeting. Currently, the company has over 23,700 customers across five
core verticals: healthcare, automotive, home services, professional services
and specialty services.

For more information about ReachLocal, visit, follow
us at, or email

About ReachLocal, Inc.

ReachLocal, Inc. (NASDAQ: RLOC) develops online marketing and transaction
solutions that power local commerce for SMBs, from lead generation and lead
conversion to booking and buying.Our global distribution network includes
local Internet marketing consultants and service professionals, along with
select third-party agencies and resellers throughout Australia, Austria,
Brazil, Canada, Czech Republic, Germany, Japan, the Netherlands, New Zealand,
Poland, Russia, Singapore, Slovakia, the United Kingdom and the United States.
ReachLocal is headquartered in Woodland Hills, Calif. Subscribe to
ReachLocal's freenewsletterto receive news, tips and other online marketing


ReachLocal, Inc.
Dana M. Harris
Vice President Corporate Communications
Investor Relations:
The Blueshirt Group
Alex Wellins
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