FIS Introduces New Analytics Suite to Deliver Segmentation-Driven Digital Marketing, Merchant Offers and Price Optimization

  FIS Introduces New Analytics Suite to Deliver Segmentation-Driven Digital
  Marketing, Merchant Offers and Price Optimization Solutions

Key facts

  *The FIS Active Analytics suite helps financial institutions tap into new
    revenue streams through more precise segmentation, and new revenue streams
    through dynamic cross-sell capabilities driven purely by actionable
  *This new analytics suite underscores FIS’ commitment to leading the
    industry in delivering innovative solutions that drive new revenue,
    expanded wallet share, expense efficiencies and create deeper, more
    profitable relationships for our clients.
  *FIS Active Analytics is built using the company’s extensive data analytic
    capabilities, which include market leading merchant offers, loyalty and
    rewards programs as well as segmentation and tailored pricing

Business Wire

JACKSONVILLE, Fla. -- September 23, 2013

In keeping with its strategic focus on leading the FinTech industry in
innovation and meeting the demands of an evolving marketplace, FIS™ (NYSE:
FIS), the world’s largest provider of banking and payments technology, today
announced the FIS Active Analytics suite. The FIS Active Analytics suite is a
full set of analytic solutions that enable financial institutions to tap into
new revenue streams through more precise customer segmentation and optimized
pricing, as well as improve marketing and cross-selling opportunities by
delivering targeted, relevant and timely offers to customers across multiple
delivery channels.

Consumers benefit from personalized, timely offers based on their
transactional behavior and lifestyle attributes. This degree of
personalization and differentiated experience was previously found only in
retail environments; it creates a feeling of trust and intimacy between
consumers and their financial institution that is key to customer loyalty.

The FIS Active Analytics suite includes best-in-class merchant-funded offers
in combination with FIS’ ScoreMore Rewards loyalty solution, as well as
segmentation-driven digital marketing capabilities. A third solution, price
optimization, will also be offered as part of the suite later this year.

“The banking industry is undergoing a dramatic shift to a new customer
interaction model powered in part by rich, actionable insights,” said Bob
Legters, SVP, Payment Products, FIS. “The power of using data and predictive
analytics to increase the effectiveness and personalization of marketing
offers to consumers is clear. FIS’ Active Analytics Suite is in response to
this changing paradigm, providing a full set of innovative solutions aimed at
helping financial institutions monetize this rich data.”

The FIS Active Analytics suite builds upon FIS’ data analytics capabilities,
which includes market leading merchant offers, loyalty and rewards programs,
along with customer segmentation, tailored pricing and consulting services. It
aims to help financial institutions leverage actionable insights to drive
dynamic, digital marketing campaigns and targeted offers, based on unique
behavioral and transactional data. As a result, institutions can strengthen
consumer loyalty, forge deeper relationships and increase efficiency and
effectiveness of marketing campaigns. By providing real-time, relevant
opportunities to consumers, the suite also increases profitability, revenue
and wallet share.

“Most financial institutions strive to be more analytical, that is to make
more data-driven decisions and to make these insights more actionable,” said
Ron Shevlin, senior analyst, Aite Group. “But many struggle with how to build
this capability, what technology they need, where to get started and,
ultimately, how to act upon this rich data. FIS Active Analytics provides a
solution to help financial institutions address these challenges."

The FIS Active Analytics suite consists of three solution components,
available together or separately:

  *Segmentation Driven Marketing – FIS has developed an advanced analytics
    engine that measures key life indicators among a financial institution’s
    customers and uses them to dynamically assign customers to targeted,
    profitable, singular segments. Financial Institutions can then initiate
    real-time targeted campaigns powered by actionable marketing analytics,
    creating a relevant, personalized experience that drives strong customer
    engagement and cross sell.
  *Merchant Offers – This solution, while maintaining anonymity, helps create
    personalized offers for consumers based on their transaction behavior and
    other data, thus creating more compelling incentives that ultimately drive
    transaction volume and revenue for financial institutions.
  *Price Optimization – Another key component of the Active Analytics
    offering is price optimization capabilities that empower institutions to
    optimize profitability by modeling the impact of price changes across
    multiple scenarios.

“We use FIS’ rewards programs and have found segmentation to be particularly
useful for targeting inactive cardholders and encouraging them to make
purchases,” said Matt Kaudy, VP of Marketing and Business Development, NASA
Federal Credit Union. “FIS’ analytics tools are truly helping us grow our

This new solution is another example of how FIS – recently named among Forbes
2013 World’s Most Innovative Companies – is committed to developing and
investing in new technologies to provide market-leading solutions for its

About FIS

FIS (NYSE: FIS) is the world’s largest global provider dedicated to banking
and payments technologies. With a long history deeply rooted in the financial
services sector, FIS serves more than 14,000 institutions in over 100
countries. Headquartered in Jacksonville, Fla., FIS employs more than 35,000
people worldwide and holds leadership positions in payment processing and
banking solutions, providing software, services and outsourcing of the
technology that drives financial institutions. First in financial technology,
FIS tops the annual FinTech 100 list, is 434 on the Fortune 500 and is a
member of Standard & Poor’s 500^® Index. For more information about FIS, visit


Kim Snider, 904.438.6278
Vice President
FIS Global Marketing and Communications
Mary Waggoner, 904.438.6282
Senior Vice President
FIS Investor Relations
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