Zenify Aims to Help Consumers "Live Stress Free"
Stress relief drink launches in first Rexam 12 oz. SLEEK® can with tactile
CHICAGO, Sept. 23, 2013
CHICAGO, Sept. 23, 2013 /PRNewswire/ -- "Live Stress Free." That's the mantra
of Zenify, the 100 percent natural stress relief drink. Looking for a truly
distinctive package that would exemplify the look and feel of its brand, the
company chose to launch in the first Rexam 12oz. SLEEK® can in the U.S. to
utilize tactile printing technology.
Zenify is a clean and extremely refreshing stress relief drink. It contains
25 times more stress-relieving antioxidants than green tea, but without the
caffeine. The drink's blend of natural antioxidants and amino acids has been
clinically shown to increase alpha waves in the brain, elevate serotonin and
dopamine levels and reduce stress without drowsiness. Zenify also includes 100
percent of the recommended dietary allowance of five B-Vitamins, which are
designed to work synergistically in the beverage to reduce stress.
"80% of working Americans are chronically stressed. Our goal was to create the
most effective and best-tasting stress relief drink on the market, one that
you can drink throughout the day to clear your mind and stay focused," said
Adam Rosenfeld, founder and formulator of Zenify. "And we wanted a unique
design that would be a differentiator. Working closely with Rexam, we created
"The tactile printing adds another dimension to the brand," said Brian Liu,
co-founder of Zenify. "In addition to taste, sight and smell, our product now
has a distinct texture all its own. We've already received tremendous customer
feedback on the new can."
In addition to its exclusive tactile can design, Zenify benefits from the many
inherent advantages of aluminum cans including portability, durability and
sustainability. Aluminum cans are infinitely recyclable with cans able to be
melted, converted to cans again and back on retail shelves within 60 days. In
the last 15 years, the beverage can industry has reduced the overall carbon
footprint of the aluminum can by more than 45 percent. These facts help make
cans the most recycled beverage container in the world with a U.S. recycling
rate of 65.1 percent, more than double the rate of other beverage packages.
Rich Grimley, president and CEO, Rexam BCNA, commented on how Zenify's unique
packaging will benefit its brand and business. "Our 12oz. SLEEK can is already
a great solution to help brands attract attention on store shelves. Utilizing
our tactile printing technology takes it one step further, allowing the
product to stand out even more, while benefiting from the inherent advantages
of cans that include superior recycling, filling, distribution and retail
In addition to reducing stress and tension, the company is committed to
helping bridge divides. Zenify is the first corporate partner of The Coexist
Foundation, donating five percent of its profits to the global non-profit
organization focused on increasing understanding and reducing conflict
throughout the world.
Zenify is currently available at select natural and specialty retailers in New
York and California, with plans for continued expansion.
Zenify is a great-tasting, all-natural stress relief drink. It has only 50
calories, no caffeine, and 25x more stress-relieving antioxidants than green
tea. With 350mg of L-Theanine and 350mg of GABA, Zenify's natural
stress-reducing antioxidants have been clinically shown to increase alpha
waves in the brain and increase serotonin and dopamine levels without
drowsiness. Zenify's mission is to foster a more positive world by reducing
stress, tension and conflict. They donate 5% of their profits to The Coexist
Foundation. Zenify® and the Zenify flower of life logo are trademarks of Phi
Rexam is a global consumer packaging company. We are one of the leading global
beverage can makers and a major global player in rigid plastic packaging for
healthcare applications. We are business partners to some of the world's most
famous and successful consumer brands. Our vision is to be the best global
consumer packaging company.
We have 67 plants in 24 countries and employ 11,100 people. Our sales from
ongoing operations in 2012 were in the region of $7 billion. Rexam is a member
of the FTSE 100 and its ordinary shares are listed with the UK Listing
Authority and trade on the London Stock Exchange under the symbol REX. For
further information, visit www.rexam.com.
Contact: Adam Rosenfeld at Zenify 310-228-7754 or Adam@zenifyed.com or Greg
Brooke at Rexam 773-399-3362
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