BASF's New Red Shade Yellow Pigment Offers the Plastics Industry Fresh Coloring Opportunities for Indoors

BASF's New Red Shade Yellow Pigment Offers the Plastics Industry Fresh Coloring 
Opportunities for Indoors 
FLORHAM PARK, NJ -- (Marketwired) -- 09/23/13 -- 

--  Paliotol(R) Yellow K 1750 enriches BASF's extensive pigment
    portfolio for plastics

--  Cost-effective alternative to heavy metal pigments

--  BASF at CAD RETEC 2013: Booth 1&2, Baltimore, Maryland, September
    22-24, 2013

BASF today launched a new red shade yellow pigment, Paliotol(R) Yellow
K 1750, at CAD RETEC 2013, the largest technical conference hosted in
North America that is specifically dedicated to the color and
appearance of plastics. With the help of a new chemistry patented by
BASF, this organic pigment offers customers a cost effective
alternative to heavy metal and diarylide pigments that can be
restricted for use in certain applications. Paliotol Yellow K 1750
can also replace more expensive or over-specified color formulations
and can help streamline a customer's pigment palette.  
"Part of being a reliable partner to the plastics industry is always
working to develop new solutions in response to market needs," said
Florencio Topete, Business Director, BASF Plastic Additives. "The new
Paliotol Yellow K 1750 is the latest example and is now part of our
extensive range of additives and colorants. BASF's product
innovation, technical community, knowledge of regulatory landscape
and global footprint that supports security of supply all demonstrate
the added value we offer to customers."  
Paliotol Yellow K 1750 is designed for use with PO (polyolefin) and
PVC (poly-vinyl chloride) plastic via extrusion or molding processes.
It can be used for indoor consumer goods such as toys and packaging.
The product sets a new industry benchmark with its coloring
efficiency and technical features, including high color strength,
opacity, excellent processing stability and high resistance to
bleeding in water and migration.  
For more information about CAD RETEC 2013, please visit: 
Paliotol(R) Yellow K 1750 is a registered trademark of BASF SE.  
About Plastic Additives 
BASF is a leading manufacturer, supplier and innovation partner of
additives and pigments for the plastics industry such as ultraviolet
(UV) light stabilizers, antioxidants and process stabilizers, organic
and inorganic pigments, effect pigments, and other additives. For
more information about additives, please visit: 
BASF - The Chemical Company 
BASF Corporation, headquartered in Florham Park, New Jersey, is the
North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has
more than 16,600 employees in North America, and had sales of $18.5
billion in 2012. For more information about BASF's North American
operations, visit 
BASF is the world's leading chemical company: The Chemical Company.
Its portfolio ranges from chemicals, plastics, performance products
and crop protection products to oil and gas. We combine economic
success with environmental protection and social responsibility.
Through science and innovation, we enable our customers in nearly
every industry to meet the current and future needs of society. Our
products and solutions contribute to conserving resources, ensuring
nutrition and improving quality of life. We have summed up this
contribution in our corporate purpose: We create chemistry for a
sustainable future. BASF had sales of EUR 72.1 billion in 2012 and
more than 110,000 employees as of the end of the year. Further
information on BASF is available on the Internet at 
For more information contact: 
Betsy Arnone
BASF Corporation
Tel: (973) 245-7865
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