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BASF's New Red Shade Yellow Pigment Offers the Plastics Industry Fresh Coloring Opportunities for Indoors


BASF's New Red Shade Yellow Pigment Offers the Plastics Industry Fresh Coloring Opportunities for Indoors

FLORHAM PARK, NJ -- (Marketwired) -- 09/23/13 --


 
--  Paliotol(R) Yellow K 1750 enriches BASF's extensive pigment
    portfolio for plastics

 
--  Cost-effective alternative to heavy metal pigments

 
--  BASF at CAD RETEC 2013: Booth 1&2, Baltimore, Maryland, September
    22-24, 2013

BASF today launched a new red shade yellow pigment, Paliotol(R) Yellow K 1750, at CAD RETEC 2013, the largest technical conference hosted in North America that is specifically dedicated to the color and appearance of plastics. With the help of a new chemistry patented by BASF, this organic pigment offers customers a cost effective alternative to heavy metal and diarylide pigments that can be restricted for use in certain applications. Paliotol Yellow K 1750 can also replace more expensive or over-specified color formulations and can help streamline a customer's pigment palette.

"Part of being a reliable partner to the plastics industry is always working to develop new solutions in response to market needs," said Florencio Topete, Business Director, BASF Plastic Additives. "The new Paliotol Yellow K 1750 is the latest example and is now part of our extensive range of additives and colorants. BASF's product innovation, technical community, knowledge of regulatory landscape and global footprint that supports security of supply all demonstrate the added value we offer to customers."

Paliotol Yellow K 1750 is designed for use with PO (polyolefin) and PVC (poly-vinyl chloride) plastic via extrusion or molding processes. It can be used for indoor consumer goods such as toys and packaging. The product sets a new industry benchmark with its coloring efficiency and technical features, including high color strength, opacity, excellent processing stability and high resistance to bleeding in water and migration.

For more information about CAD RETEC 2013, please visit: http://www.specad.org/index.php?navid=149

Paliotol(R) Yellow K 1750 is a registered trademark of BASF SE.

About Plastic Additives

BASF is a leading manufacturer, supplier and innovation partner of additives and pigments for the plastics industry such as ultraviolet (UV) light stabilizers, antioxidants and process stabilizers, organic and inorganic pigments, effect pigments, and other additives. For more information about additives, please visit: www.plasticadditives.basf.com.

BASF - The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,600 employees in North America, and had sales of $18.5 billion in 2012. For more information about BASF's North American operations, visit www.basf.us.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of EUR 72.1 billion in 2012 and more than 110,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

For more information contact:

Betsy Arnone BASF Corporation Tel: (973) 245-7865 E-mail: betsy.arnone@basf.com

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