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ProfNet Experts Available on Twitter IPO, Dow Jones, Word-of-Mouth Marketing, More

ProfNet Experts Available on Twitter IPO, Dow Jones, Word-of-Mouth Marketing,

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NEW YORK, Sept. 23, 2013

NEW YORK, Sept. 23, 2013 /PRNewswire/ --Below are experts from the ProfNet
network that are available to discuss timely issues in your coverage area. If
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  oAnalyzing a Twitter IPO
  oDow Jones Changes a Sign of the Times
  oPost-QE Investing
  oBusinesses Moving Forward After the Great Recession
  oThe Face of Fraud -- Five Years After the Financial Crisis
  oWord-of-Mouth Marketing
  oSapphire -- The Extreme Material


  oBanking Reporter – Houston Business Journal (TX)
  oReporter – Law360 (CA)
  oSocial Media Editor – (NY)


  oHow to Generate Story Ideas
  oBlog Notes: Schools Admin, Fitness, Communications & Music Blogs
  oUpcoming Media Events


Analyzing a Twitter IPO
Gerard Hoberg
Associate Professor of Finance
University of Maryland's Robert H. Smith School of Business
"Investors will want to know whether Twitter plans to use the IPO proceeds to
fund major new investments we are not currently aware of.These investments
would entail high risk for stock investors, but if they succeed, there will be
substantial upside. Facebook offers a superb comparison. Both firms are
relatively young and vibrant in the social media area.Investors will surely
remember the early failures of the Facebook IPO. Yet Facebook's recent strong
performance will offset these concerns. But perhaps most salient is that
serious investors will be most concerned with trying to extrapolate and
compare the expected growth trajectories of these two firms. In a sense,they
will use Facebook, which has a known stock price, toestimate Twitter's
value.Perhaps experts willevenconsider the extent to which these firmswill
ultimately become rivals."
Hoberg, recently a visiting financial economist with the Securities and
Exchange Commission,focuses his research on corporate finance, security
issuance, payout policy, industrial organization and empirical asset pricing.
His recent work in IPOs examines the role of the underwriter and the role of
prospectus disclosure in IPO pricing.
Media Contact: Greg Muraski,

Dow Jones Changes a Sign of the Times
Laura Gonzalez
Professor of Finance
Fordham University
"We are giving consumers a chance to be optimistic. It's a sign of a change in
times, but it's also a move to boost the Dow."
Gonzalez is available to discuss the changes in Dow Jones, as well as:
financial and economic topics in both North and South America, plus Europe and
India; Obamacare (fiscal impact); financial reform; budget/debt ceiling; Syria
(what it means to the markets); and monetary policy and the Fed.
Media Contact: Gina Vergel,

Post-QE Investing
Bayard Closser
Vertical Capital Markets Group
"After nearly five years of 'easy money' policy, investors will need to plan
for the end of quantitative easing (QE), as the impact on both stocks and
bonds is likely to be significant. There are other investments, though, whose
performance has little or no correlation to the performance of stocks or
Bayard is available to explain how investments that are non-correlated to the
performance of the stock or bond market can play a role in reducing post-QE
risk, with the potential for producing significant income.
Media Contact: Dave Kowal,

Businesses Moving Forward After the Great Recession
Joel Trammell
Chairman/Managing Partner
Austin Technology Council/Lone Rock Technology Group
"CEOs and other leaders who are always fighting the last war are doomed to
substandard performance. While the Great Recession was the worst economic
period for the country since the Great Depression, many businesses have since
been overly cautious about investing their cash and have missed out on growth
opportunities. The key in business is not to focus on the recent past but look
for clues as to what might occur in the near future. Past performance is no
guarantee of future results and is often the exact opposite of what is likely
to happen in the future. Bad performance in one sector one year often leads to
great performance the following year."
From his vantage point as a serial entrepreneur, private equity investor, CEO
and chairman of the Austin Technology Council, Trammell is available to
discuss the implications of the 5-year anniversary of the Great Recession and
how businesses should be moving forward. He also blogs at and is working on a book called "The CEO Tightrope,"
which will feature practical advice for current and aspiring CEOs. His
leadership as a CEO has resulted in successful nine-figure acquisitions by two
Fortune 500 companies.
Ernst & Young Entrepreneur of the Year award winner in 2006
ProfNet Profile:
Media Contact: Chandra Hosek,

The Face of Fraud -- Five Years After the Financial Crisis
Daniel W. Draz, M.S.,CFE
Fraud Solutions
"Five years ago the country was rocked by a major financial crisis that
significantly impacted our future. During this time period, the Dodd Frank Act
was enacted joining Sarbanes Oxley, one of the toughest pieces of corporate
regulation ever enacted. The major question today is: Are either of these Acts
having the corporate deterrence effect and protecting consumers as intended?
An examination of the last four years of FBI corporate fraud statistics (2012
has not been released yet) reveals the following: 'End of FY 2008, 545
corporate fraud cases are being pursued by FBI field offices throughout the
U.S., several of which involved losses to public investors that individually
exceed $1 billion; End of FY 2009, 592 corporate fraud cases were being
pursued by FBI field offices throughout the United States, several of which
involved losses to public investors that individually exceed $1 billion; End
of FY 2011 (included 2010), 726 corporate fraud cases were being pursued by
FBI field offices throughout the United States, several of which involved
losses to public investors that individually exceed $1 billion.'
The statistics support the fact that year over year there continue to be a
rather significant number of major corporate fraud cases being investigated by
the FBI. While legislative acts assisted in their bringing these types of
investigations, the evidence does not support the fact that either of these
acts are having the corporate deterrence impact that legislators thought they
would when enacted. Furthermore, the number of active corporate fraud cases
still being worked by federal law enforcement agencies also calls into
question whether the acts are protecting the investing public as intended.
Additionally, while these crime statistics represent cases being investigated
against corporate insiders, five years after the financial crime crisis, fraud
threats from global organized crime rings targeting businesses are
significantly on the rise and the losses are higher than ever -- another
threat to the investing public"
Draz  is the principal of Fraud Solutions, a global fraud consulting firm
located outside Chicago. He is a recognized leader in the fraud profession,
providing innovative enterprise anti-fraud risk management strategies,
insightful observations, fraud training and thought leadership to clients. He
has extensive corporate fraud management (prevention, detection,
investigation, risk, ethics, audit, compliance and legal) experience across a
number of different industry verticals and works with companies to improve
their enterprise fraud risk management efforts and reduce major fraud losses.
Additionally, he is a certified fraud examiner (CFE), has a master's degree in
economic crime management and is an adjunct professor at four colleges where
he teaches a variety of fraud, white collar crime and financial crime classes
for industry professionals.
Expert Contact: Daniel W. Draz,

Word-of-Mouth Marketing
Paul Rand
President and CEO
Zocalo Group
"Recommendations and word of mouth, of course, have always been important. But
in the age of social media, they are now essential. One-to-one communication
has become one-to-millions. Becoming, and staying, highly recommended has
become the make-or-break business imperative."
Rand, an expert in word-of-mouth marketing, is available to offer strategies
for businesses to make their brand the most recommended. 92 percent of
consumers report that a recommendation from a friend, family member of someone
they trust is *the* leading influence of their purchase behavior.
Business-to-business buyers also rank recommendations at their top of their
list. He is the author of the book, "Highly Recommended: Harnessing the Power
of Word of Mouth and Social Media to Build Your Brand and Your Business"
(September, 2013) which examines the climate which has empowered customers to
share their voices and opinions for every possible purchasing decision,
anywhere and about everything. This isn't simply about brand-building, but
it's a larger social trend that's critical for businesses to fully grasp.
C-suite leaders and managers will benefit from this expert view of a rapidly
changing climate in which the customer voice acts as a brand ambassador for
powerful communities and can support or slash straight through advertising
Expert Contact:
Media Contact: Ann Pryor,

Sapphire -- The Extreme Material
Raja M. Parvez
President and CEO
Rubicon Technology
"Sapphire is an increasingly popular material for everything from LEDs and
smartphones to industrial lasers and cameras. Sapphire, the second hardest
material on earth after the diamond, has characteristics beyond its hardness
and strength including transparency in the visible and IR spectrum, thermal
conductivity, thermal shock resistance, abrasion resistance, high melting
point and chemical inertness. These characteristics make sapphire attractive
for a number of markets, including: sapphire substrates for LEDs;
silicon-on-sapphire wafers for semiconductors in consumer electronics; and
lenses and lens covers for optical applications in consumer electronics,
military and industrial markets."
Parvez is available to speak about sapphire, crystal growth and applications
for sapphire. Rubicon applies its proprietary crystal growth technology to
produce very high-quality sapphire in a form that allows for volume production
of various sizes and orientations of substrates and windows. The company leads
the industry in the development and production of sapphire cores and wafers,
including industry-leading large diameter sapphire wafers for use in LEDs and
RFICs, and sapphire components for optical applications.
Media Contact: Beth Hespe,



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  oTech Business Reporter – Boston Business Journal (MA)
  oSenior-Level Blogger – Los Angeles Times (CA)
  oSports Copy Editor – The Grand Forks Herald (ND)

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