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Millennial Media Announces HSR Clearance for Its Proposed Acquisition of Jumptap



  Millennial Media Announces HSR Clearance for Its Proposed Acquisition of
  Jumptap

Business Wire

BALTIMORE -- September 20, 2013

Millennial Media (NYSE: MM), the independent leader in mobile advertising and
data, today announced that it has received clearance from the U.S. Federal
Trade Commission, or FTC, through the expiration of the required waiting
period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as
amended, with respect to its proposed acquisition of Jumptap, Inc. “We are
pleased with the quick and orderly review by the Federal Trade Commission and
are confident in our ability to complete the transaction,” said Paul Palmieri,
President and Chief Executive Officer of Millennial Media.

Millennial Media announced on August 13, 2013 that it has signed a definitive
agreement to acquire privately-held, Boston-based Jumptap. The closing of the
acquisition is subject to the satisfaction of various customary closing
conditions, including approval by Millennial Media’s stockholders. Millennial
Media has posted materials on the Investor Relations page of the Millennial
Media website at http://investors.millennialmedia.com which provide more
details about the transaction.

About Millennial Media

Millennial Media (NYSE: MM) is the leading independent mobile advertising and
data platform. Our technology, tools and services help app developers and
mobile website publishers maximize their advertising revenue, acquire users
and gain audience insights. Our platform also enables us to offer advertisers
powerful Mobile Audience Solutions (MAS) that utilize our significant scale,
sophisticated targeting and uniquely engaging creative capabilities to deliver
meaningful results.

About Jumptap, Inc.

Jumptap, Inc. is the leading unified audience platform, taking a programmatic
and mobile-first approach to reaching audiences. Jumptap reaches over 218
million mobile users in the U.S. and over 439 million mobile users worldwide.
It has built an audience profile store with over 124 million unique, data-rich
profiles, of which over 44 million can be reached across screens. Jumptap
powers its audience-centric advertising through industry-first partnerships
with more than 20 third-party data providers, and garners the highest yield
for its 76,000 mobile sites and apps. Visit www.jumptap.com and
www.jumptap.com/blog for more information.

Additional Information about the Proposed Acquisition and Where You Can Find
It

Millennial Media, Inc. (“Millennial”) plans to file a definitive proxy
statement with the Securities and Exchange Commission (the “SEC”) relating to
a solicitation of proxies from its stockholders in connection with a special
meeting of stockholders of Millennial to be held for the purpose of voting on
the issuance of the shares of Millennial common stock to be issued in
connection with the proposed acquisition (the “Shares”). BEFORE MAKING ANY
VOTING DECISION WITH RESPECT TO THE ISSUANCE OF THE SHARES CONTEMPLATED BY THE
PROPOSED ACQUISITION, MILLENNIAL SECURITY HOLDERS ARE URGED TO READ THE
DEFINITIVE PROXY STATEMENT AND OTHER RELEVANT MATERIALS WHEN THEY BECOME
AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED
TRANSACTION.

The definitive proxy statement and other relevant materials, and any other
documents filed by Millennial with the SEC, may be obtained free of charge at
the SEC’s website at www.sec.gov. In addition, stockholders of Millennial may
obtain free copies of the documents filed with the SEC by contacting
Millennial’s Investor Relations department at (410) 522-8705, or Investor
Relations, Millennial Media, Inc., 2400 Boston Street, Suite 201, Baltimore,
Maryland 21224. You may also read and copy any reports, statements and other
information filed by Millennial with the SEC at the SEC public reference room
at 100 F Street, NE, Room 1580, Washington, D.C. 20549. Please call the SEC at
1-800-SEC-0330 or visit the SEC’s website for further information on its
public reference room.

Interests of Certain Participants in the Solicitation

Millennial and its executive officers and directors may be deemed to be
participants in the solicitation of proxies from the stockholders of
Millennial in favor of the proposed transaction. A list of the names of
Millennial’s executive officers and directors, and a description of their
respective interests in Millennial, are set forth in the proxy statement for
Millennial’s 2013 Annual Meeting of Stockholders, which was filed with the SEC
on April 30, 2013, and in any documents subsequently filed by its directors
and executive officers under the Securities and Exchange Act of 1934, as
amended.

If and to the extent that executive officers or directors of Millennial will
receive any additional benefits in connection with the proposed transaction
that are unknown as of the date of this filing, the details of such benefits
will be described in the definitive proxy statement and security holders may
obtain additional information regarding the interests of Millennial’s
executive officers and directors in the proposed transaction by reading the
definitive proxy statement when it becomes available.

Forward-Looking Statements

The statements in this press release that are not historical facts constitute
“forward-looking statements” that involve risks and uncertainties and are made
pursuant to the Private Securities Litigation Reform Act of 1995. The
achievement or success of the matters covered by such forward-looking
statements involve risks, uncertainties and assumptions, and if any such risks
or uncertainties materialize or if any of the assumptions prove incorrect,
Millennial’s results could differ materially from the results expressed or
implied by the forward-looking statements. These risks and uncertainties
include, but are not limited to, risks associated with whether the proposed
acquisition is ultimately completed, the satisfaction of conditions to the
closing of the acquisition, including the ability to secure regulatory
approvals and approval by Millennial’s stockholders, the ability to integrate
the two businesses, and the ability to realize the expected benefits from the
acquisition. Further information on these and other factors is included in the
Quarterly Report on Form 10-Q for the quarter ended June 30, 2013 and other
filings Millennial makes with the Securities and Exchange Commission from time
to time. These documents are available on the ‘SEC Filings’ section of the
Investor Relations page of Millennial’s website at
http://investors.millennialmedia.com.

The statements made in this release are based on information available to
Millennial as of the date of this release, and Millennial assumes no
obligation and does not intend to update these forward-looking statements,
except as required by law.

Contact:

Millennial Media
Investor Relations
Joe Wilkinson, 443-681-6238
IR@millennialmedia.com
or
Media Relations
Matthew Lindberg, 203-682-8214
press@millennialmedia.com
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